Ryan Sullivan shares his take on brand building over performance marketing, the role of human intuition alongside AI, and why continuous experimentation and small activations drive growth.

Luxe Collective Group's CEO writes, "In a market defined by speed, efficiency, and constant disruption, our industry has developed a blind spot: we've undervalued experience. Growth comes from judgment. And judgment is earned over time."

Mattresses aren't impulse buys, and the standard playbook doesn't cut it. Jason Bertrand breaks down how Purple uses attribution models, product quizzes, and continuous testing to turn browsers into buyers.

At our TV & Video Summit in New Orleans, leaders from BMW, PepsiCo, Saatva, Northwell Health, IPG Mediabrands shared insights on celebrity campaigns, smarter data strategies, Olympics advertising, fandom-driven video content, and AI efficiency.

Two brothers spent 30 years developing medical-grade cushioning for wheelchairs and hospital beds. Then they made a mattress, dropped some eggs on YouTube, and changed sleep forever. Can you guess the company?

Northwell Health's CMO, writes "The playbook we've relied on for years is becoming obsolete. The AI revolution isn't a distant threat-it's reshaping search, consumer behavior, and brand visibility in real time."

Sonos's Senior Director of Global Lifecycle Marketing says great onboarding isn't a marketing function, it's an enterprise one. She shares how brands can eliminate friction, anticipate needs, and turn a customer's first moments into loyalty.

Brad Neelan shares how search is evolving beyond a channel into a core business driver, touching on AI, real-time signals, and what it takes to drive meaningful results today.

CMI Media Group's SVP, Group Director, Digital Activation, writes "AI is set to profoundly transform healthcare and life sciences media, reshaping how we communicate with brands and products."

Kim Chappell unpacks Bobbie's Chief Confidence Officer campaign with Cardi B on LinkedIn, how they are using brand-building for long-term growth, and advice for working moms.