The "First Time in San Juan, Mi Hijo?" campaign wasn't about moving fast. Andre Le Masurier reveals how Skyscanner evaluates trend longevity, authentic brand alignment, and the moments that justify a larger marketing investment.

NP Digital's SVP, Head of Earned Media writes, "AI overviews are changing the way discovery works, giving searchers quick access to information, but also reducing click-through rates, especially for extensive, research-heavy searches."

Regulation is often seen as a creative barrier. Chris Rogers explains why Arizona Lottery treats it as a competitive advantage, using data, early legal collaboration, and community impact to build stronger player engagement.

Spectrum Science's SVP of Biddable Media writes, "Each channel is not a campaign. It is a scene in a film. A bad actor can ruin the movie, but no single actor can carry it alone."

Gabrielle Richards on why features can be copied but feelings can't and how the best campaigns make you forget you're being marketed to.

Coalition Technologies' COO & President writes, "AI advertising becomes meaningfully different only when it knows your calendar, location, apps, purchases, routines, photos, inbox, and preferences."

This iconic cognac house helped celebrate the Eiffel Tower's opening in 1889 and has some blends that are older than the people drinking them. Guess which brand is approaching its 200th anniversary in 2028.

Bianca Garcia reveals why unified media planning outperforms silos, how experimentation shapes optimization, and why audience-first thinking is the right approach to build performance.

Audiences watch. Communities participate. Gabrielle Richards on why that distinction drives everything at Shapermint, how TikTok Shop changed the way they evaluate creators, and what it takes to push bold creative ideas past internal gatekeepers.

At our Financial Services Summit in Nashville, leaders from Wells Fargo, JPMorgan Chase, Equifax, Vanguard, Debt.com, shared insights on AI, personalization, data-driven omnichannel strategies, and discoverability.