CIMM Expands, Promotes Kee To Head Of Programming/Ops

Ahead of its annual summit in New York City next week, the Advertising Research Foundation's (ARF) Coalition of Innovative Media Measurement (CIMM) has promoted Tameka Kee to senior vice president of programming and operations and hired Evan Cohen as senior vice president of projects and strategic initiatives.

Kee, a former ad trade journalist who got her start as a reporter at MediaPost, joined CIMM as deputy managing director in January 2023.

Cohen joins from EVCO Advisory Services, where he was a strategic advisor and fractional CFO/COO for startups.

In other news, CIMM also announced 15 new members, including Canada Media Fund, Capgemini, Captify, Digital Envoy, Digital-i, Experian, Extreme Reach, Havas Media, Knot Simpler, LinkedIn, Mandell Blockchain Advisors, Verisk, Video Research USA, and Wurl.


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