While the game advertising market still has some blurry lines, ad execs say it has become as easy to plan and buy as other digital platforms such as CTV, online video, and social media. Increasingly, it has dedicated ad budgets, too.

Wieser cites the continuing improvement of the U.S. economy, including an upward revision for expansion of GDP by nearly a percentage point, approaching +5%.

The better our products get, the more they are alike. Quality is contagious. It multiplies itself. Quality follows quality, which is why quality also converges.

In a first, Reset Digital has agreed to provide its proprietary neuro-programmatic data to another ad tech partner: relatively new, but well-capitalized audience aggregator Collective Audience.

"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter."

Brands must beware of either/or. That's a combative approach in a marketplace of Both-ism. But picking sides is what we've seen happen in a couple of recent instances.

With U.S. ad prices near flat overall and with some media actually deflating, will money shift back from other markets?

Here are three questions to ask your suppliers to see if they're the real deal or pretending to be diverse-owned and just white-labeling another company's technology.