by Bill Duggan on Feb 6, 2:40 PM
CINCINNATI -- Retail media is hot. The ANA just held a members-only conference focused on retail media, hosted by Kroger Precision Marketing in Cincinnati. We learned so much. Growth is dynamic. Retail media ad spending in the U.S. will be about $60 billion in 2025 and will grow to $100 billion by 2028 (per eMarketer). Retail media spend now rivals that of traditional TV. Think about that. According to Boston Consulting Group (BCG), it took paid search 30 years to reach $30 million in net advertising revenue and social media 11 years. Meanwhile, retail media accomplished that …
by Joe Mandese on Feb 3, 8:00 AM
That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning.