Well, that's what my analysis of the IAB's just-released study shows: Americans would pay $163.50 per month vs. the $13.48 the U.S. ad industry currently pays to reach them.

That's how Nielsen's just-released planning guide to this year's upfronts/newfronts begins. After reading it, I'd have to agree it's kind of like deja vu all over again.

Attention-grabbing numbers take on a life of their own. Remember the internet meme about the speed at which new technologies take off: radio a lot of years, TV fewer, and the internet very few. They always assert technologies scale faster nowadays.

The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.

Full disclosure: I wrote this report manually, without the assistance of ChatGPT or another generative AI tool. Thankfully, new research indicates I'm still in the majority, especially where the ad industry is concerned.

Forecasting is a fraught exercise. I think it's better to focus on the pivot points that will shape the year. Here are three big bets facing planners, buyers and marketers.

GroupM performance media shop Nexus this morning announced a "maturity framework" to help marketers get the most out of the Amazon Marketing Cloud.

Programmatic was supposed to be about economic and efficient planning and buying, but a new ANA study finds it's mostly related to "bad things."