Thanks to AI, every player in the industry has reached technical parity. The differentiator going forward is going to be how people on the team use it. The difference is going to be imagination.

What if political campaigns could target ads only to households that haven't already voted early or by mail? Now they can.

AI is dumbing down marketing like never before. Not dumb in a pejorative sense. Rather, in a practical sense, as in skewed evidence. Marketers may not care about it, but marketers certainly know about it. It's central to the way AI works and it's no secret.

Full disclosure: I was briefed in advance on Acadia's "itsyourrebate.com" launch today, but took a pass on covering it so I could write this column instead.

The just ratified ethical standards serve both influencers and marketers alike. Watch my interview with the IAE's Anne McAlister and Andrew Susman to find out.

Audio media is poised to become this year's connective force for brands looking to tap into the cultural conversation. In a year already defined by global sports tentpoles, as well as an upcoming, high-profile midterm election and a wave of new pop-culture phenomena, audio will be the channel that surrounds all of the moments that matter. Why? Because audio cuts through distraction, meeting audiences where they are tuned in, and increasingly serving as a primary source of information and connection as traditional channels like TV struggle to command the same attention. For marketers preparing to make …

I am occasionally asked what metric I think is best for keeping track of consumers. There's no hesitation with my answer. It's new home starts. Let me explain why.