Marketers love a fresh start. The first few weeks of a new year has always been our collective season of optimism – a time for trends, resolutions, and declarations of reinvention. Yet this year feels different. Beneath the often glossy predictions and carefully curated “what’s next” articles, there’s an unsettling truth: 2024 wasn’t just a difficult year. It exposed fault lines that run deeper than we’ve cared to admit. It’s not that we’ve lost control entirely. It’s that we’ve quietly, perhaps even willingly, handed it over – to platforms, algorithms, and the comforting illusion of …

Innovid says the product - in a partnership with Roku - will help drive incremental reach, reduce waste, and improve campaign performance.

As he celebrates his 25th anniversary as the longest-running head of the Media Rating Council, Ivie reflects on the past quarter century and what is ahead for new standards and accreditations.