"Due to stubborn economic uncertainty and high costs, we expect many advertisers will exercise caution for the first half of this year," predicts ECI's Fredrik Kinge.

The granularity of second-by-second TV audience measurement promises to usher in an era of individual commercial ratings vs. the industry's historical standard averaging all ads in a show. But that will require systems upgrades.

BONITA SPRINGS, FL -- One of the surprising uses of generative AI is media reps using it to sell more effectively to planners and buyers, a panel of publishers revealed here Friday.

Asked which social media could help your career, many would probably say LinkedIn. But as Millennials rise in their careers, so has Instagram as the platform that can offer the most professional opportunities, if used smartly.

Alpha is not a generation. Children born after 2012 -- the "cut-off" for Gen Z --- are not old enough to babysit, much less define a proper cohort for generational analysis.

While the latest ANA study shows nearly a third of member marketing organizations now are from "diverse" populations, how is that translating into how they plan and buy media?

Wieser's insights are from a new report commissioned as part of a series from CIMM on the impact of new ad currencies. I personally guarantee it's worth reading.

That throaty roar you hear is Black America waking up to realize its $1.6 trillion purchasing power. And buppies -- Black urban professionals -- are its sweet spot.

I'm talking not about sympathy, compassion, concern or caring but seeing the world through someone else's eyes and walking in their shoes - getting inside the gritty lived experience of someone else.

If that sounds like what Omnicom's Sparks & Honey has been doing with Q, just remember that the ad industry sometimes is called the "sincerest form of flattery."