Brands are out of runway for relying on price rather than volume to deliver organic top-line growth. Brands cannot continue to rely on ever-higher prices for growth.
If you guessed sponsorships, you probably also figured out that it may represent a big opportunity for people already familiar with managing and measuring the ROI of media.
Native American Heritage Month is a time to recognize the ancestry and traditions of Native Americans. As marketers, we are obligated to stop discrimination, which can live in our words and actions.
Today there is growing pressure for marketers to measure and decrease the emissions produced by their ad campaigns. This isn't just a moral imperative. It's a commercial one too.
When social issues are added to a brand's portfolio, purpose is often poorly served. The learning curve is steep, distractions build up and focus gets lost. Anything not central to making money is always vulnerable.
Endurance training and media planning both require discipline, dedication, adaptability and a focus on long-term vision. Whether you're cranking on a 2024 plan or signing up for a future race, some common rules apply.
It's been six months since I stopped putting quotation marks around the term "JIC" when writing about the U.S.'s joint industry committee, but I'm starting to rethink my logic.
For many, planning four quarters may seem difficult enough in these volatile times, but now there's a fifth one. At least that's what Meta and TikTok have been pushing. Here's why.
Value delivered to customers is what creates value for the bottom line. The converse is also true - when you take value away from customers, the business will suffer.
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