• Time To Choose
    Every presidential election cycle of this century has felt like the most important one yet, to the point that saying so has become a cliché. This time around, though, there are differences that matter more than usual, particularly for brands. Immediately after Election Day, I will be assessing the implications for brands and the character of the marketplace ahead. But even before we know the outcome, seven things stand out. Divisions have hardened This may be the most common observation about this election. Nearly everyone made their mind up early. Despite furious campaigning …
  • CIMM Report Reveals An Elephant In The Panel Measurement Room
    Thanks to CIMM, the industry now has an incredibly comprehensive and detailed report on the value and projectable costs of panel-based audience measurement.
  • An Uneasy World
    The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.
  • The Perception And Reality Of Ideological Brands
    Branding goes beyond products and services to encompass ideologies, beliefs, and cultural identities. In contrast to Brand Judaism, Brand Islam is the epitome of a cohesive narrative, say the authors of a new white paper.
  • It's Not Your Father's Media-Buying Marketplace
    First-of-its-kind programmatic marketplace data released by Guideline this morning shows just how stratified the U.S. ad market now is, with "traditional" media declining 5% and "premium" programmatic expanding 47% so far this year.
  • Bad Means Better
    Finding value in low consumer satisfaction is not how marketers think. But it is how economists think.
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