Publicis Media helped develop the new service and is working on integrating it into its planning and buying systems.
Comscore claims it can now de-dupe social audience reach, but it's only measuring three platforms -- Facebook, Instagram and X -- not the entire universe of unique social media users. Does social need a universe estimate?
As far as media planning KPIs go, joy is a pretty ambitious lift, but that's what General Mills' Thomas Donovan is going for. And not just because it's his birthday today.
If you're eyeglasses marketer Luxottica, you see a rather large increase in Sunglass Hut store traffic and more efficient cost-per-store-visit.
Consumers are always deciding what has enough value to keep in the "spend-money" bucket and what can be tossed into the "save-money" one. Brands that reduce value during tough times also take away the reasons consumers have for buying them.
While Kroger still is working on a metric measuring the carbon output of off-site digital buys, it has become the first retail media giant to do it for its on-site buys.
On the battlefield of planning and buying, humans are losing to machines as AI-generated sites expand faster than planners can track them. The solution, ironically, may also be AI.
"We can observe how people shop, identify emerging trends in behaviors, and test new approaches in real-time, with the goal of supercharging our clients' and our own commerce efforts now and in the future," boasts UM's Joe DeMiero.
My first question to D'Angelo: "What is the No. 1 insight or epiphany you can share with our readers?" His answer might surprise you.
On the upside, the WFA report reveals relatively little immediate threat to traditional agency planners and buyers from either in-house or specialist roster agencies. The bad news is that they will need to become more agile, flexible and responsive to shifts in evolving media agency models.