The long-time Horizon Media digital chief's next new gig is Chief Strategy Officer of Media Consulting Group, which has some unique, and differentiated ways of curating programmatic inventory, he says.

Too many brands still approach sports marketing transactionally: a logo on a jersey, a tentpole event, or a media buy designed to maximize impressions. These tactics may generate reach, but reach alone is no longer enough.

The good news is the percentage of advertisers concerned about the "transparency" of their media agencies has gone down since the ANA first benchmarked the issue in 2014. The bad news is it remains a significant level of concern and has been growing due to the rise principal media-buying.