The only thing more volatile than the stock market value of Trump Media has been its delivery of unique users, which are the basis for its nascent ad market value.

Just days after Google scrapped plans to do away with cookies, Havas Media Network this morning disclosed results of a "landmark cookieless test" demonstrating 100% target audience reach.

Maybe politics is headed toward boring. Maybe not. Either way, brands beware. Brands should to take a step back from activist politics and causes. Not abandon important values, but embrace them as a way of operating rather than as the crux of positioning or communicating.

Eight in ten ad execs are recommending the medium in the media plans for next year, and four in ten consider it an extension of their TV plans.

The lesson of New Coke is that there often comes a time when we must let go. It's true in everything, from business to careers to politics. With that must come the discipline of failing up -- test, learn, revise. And sometimes, let go.

It was bound to happen, but this week I finally got my first pitch for a story about "multi-retailer attribution" model.

For those who fear advanced AI will soon replace the manual functions of media planning, new research indicates most advertisers and agencies still are pretty old school when it comes to the process, relying on spreadsheets -- not even dashboards.