The just-released "State of Games Media Buying" report shows the "playable ads" format finally is gaining real traction, accounting for 7% of all ads placed in the casual games marketplace.

Dentsu is taking the field with Sports Innovation Lab to create new, privacy-compliant audience segments based on sports fan affinities.

Here's a brain teaser. What are things that used to be free but now cost money? I've pulled together a list and -- spoiler alert -- for one reason or another I find all of these somewhat perplexing.

Amid a rapidly changing identity-based marketplace -- including shifting Google cookie plans and Oracle Ads' shutdown -- Horizon Media has named Proximic its "preferred contextual intelligence provider." Horizon's Alexander Stone explains why.

Made-for-advertising sites can account for a significant portion of open web programmatic budgets so advertisers and need to audit retail media network ad buys to understand what, if any off-site placements are ending up there.

Everybody has heard the Peter Drucker quote, "Culture eats strategy for breakfast," but do we really believe it? How hard do we work to put this insight into practice? Do we even know what culture means?