The hope for a technological break with decadence is nothing new. You may remember some of the buzzy concepts in this long inventory of hype: The Global Village, The Information Superhighway, Cyberspace, The New Economy, move fast and break things...

Few debates in marketing have wasted more time, energy, and money -- not because either discipline lacks value -- but because the separation itself is flawed. Consumers don’t experience brands in silos. Long-term growth rarely happens there either. Yet much of the industry is still organized as if it does. For years, marketers have been pushed into an artificial choice: invest in long-term brand building or drive short-term measurable returns. The result has been fragmented teams, fragmented measurement, fragmented agency structures, and ultimately fragmented growth strategies. Brand teams optimize awareness. Performance teams …

Athletes like LeBron James have become as influential in entertainment and business as they are in sports.

Engagement with digital media is not providing the expected emotional benefit. Gen Z increasingly looks to fill the void by a return to real-life experiences.