Open AI researchers found product purchasing was 2.1% of all ChatGPT conversations. Which raises a critical question: Is this big or not? The answer is, it depends.

Three years after coming up with a simple fix for separating low-quality "out-stream" from premium "in-stream" video advertising, Levin is an ad industry David fighting some pretty powerful Goliaths.

In what will likely prove to be Magna Global's last -- and Omnicom Media's only -- public global/regional ad spending estimates, the former Interpublic unit quietly updated its Atlas database at year-end with its official December 2025 forecast.

Based on initial test, the integration has been boosting incremental reach an average of 10% by adding digital audio to the mix.

The data says few people trust AI. At least not in the U.S. But should we trust the data? The answer: It's a little mushy.

Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphone" stage of consumer influence omprised of AI and people, as well as "influencers," whether they be man or machine.

Agentic media-buying may only have started a few months ago, but it's accelerating quickly. Just watch this two-minute demo video of PubMatic's new agent-to-agent media-buying system.