People are moving to the center, not quashing left-wing activism in favor of right-wing authoritarianism. It's a rightward correction more than a turn to the right. Consequently, consumers are turning "selfward" and want better brands, not social brands.

"Google, Apple, Microsoft, Amazon, these are all companies that sell advertising, and Nvidia sells the chips on which these companies provide their advertising services," explains Kate Scott-Dawkins.

Amid an increasingly crowded marketplace of retail media networks, now you can also buy the friendly skies of United.

Remember when the streaming platforms, led by Netflix, killed cable?  When viewers, voting with their impressions, made it clear they would gladly pay a monthly subscription fee to choose what and when they watched, and without all those evil ads? Ding dong, the overpriced, inconvenient witch is dead. However, since then, Netflix, Amazon Prime Video, Max, and Disney+ have all incorporated elements of the “defeated” cable model to their offerings: Dual Revenue Streams Commercial-free platforms have one source of revenue: Subscriber fees.  These fees are more or less reliable and predictable, but they’re …

Much has changed since Seiler was on the inside, but he has frank observations about where the agency business is headed next. Hint: It's about its most precious inventory -- you.

The ANA has a good start with some anonymous case studies in our recently published principal media study. Now we're calling for more.

If you were going to reimagine Maslow's "hierarchy of needs" for an emerging consumer segment, who would you look at and what would you find? Here's what Mindshare learned about the new "phygital" needs of Gen Z.

New research indicates Americans trust creator content over advertising by a wide margin. That said, when it comes to trust, both forms of paid promotion are under water.

You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planning tool Microsoft says will simplify the process for advertisers and agencies. It turns simple text prompts into planning specs and recommendations.

Dstillery will train its generative AI technology, named ID-free, through a partnership with Similarweb. The privacy-by-design predictive ad-targeting solution does not use identifiers.