- Auto Spend Drops 10.8% In January
Marketing Daily, Tanya Gazdik - Thursday, February 26, 2026
"While automakers' TV ad budgets were squarely focused on the NFL Playof ...
- NBCU's Big Sports February: Any More Upfront Advertising Power Left?
TV Watch, Wayne Friedman - Thursday, February 26, 2026
NBCU posted an average 23.5 million viewers for its Milan Cortina Wint ...
- Viewers Continue To 'Struggle' With Sports Program Discovery
Advanced TV Insider, Wayne Friedman - Wednesday, February 25, 2026
A Reviews.org study finds 45% of viewers "struggle" to find live spor ...
- MLB Swings For Younger, Global Fans With TikTok Expansion
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 24, 2026
Baseball has become one of the fastest-growing sports communities on TikTok, wi ...
- AWS Reframes Live Video For TikTok, Reels, YouTube
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
Customers like Fox Sports Digital and NBCU are early adopters, using t ...
- NBCUniversal Uses Kate Hudson, Classic Tune To Launch LA28 Push
Marketing Daily, Sarah Mahoney - Monday, February 23, 2026
"LA28 Dreamin'" features Team USA and the city's most recognizable locations. ...
- Not Quite A Super Bowl Record: Were Expectations Higher?
TV Watch, Wayne Friedman - Tuesday, February 24, 2026
Data from a major contributor to the Big Data piece of t ...
- Apple TV Signs Sports Streaming Deal With EverPass Media
Around the Net In Media, Ray Schultz - Friday, February 20, 2026
Apple TV’s sports programming will be streamed to bars, restaurants, hotels, gy ...
- Sports On Streamers Up 52% In Q1, Prime Video Leads
Television News Daily, Wayne Friedman - Thursday, February 19, 2026
As of the first quarter, Amazon remains the top worldwide distributor ...
- Ford Partners With LPGA Tour
Marketing Daily, Tanya Gazdik - Tuesday, February 17, 2026
Rather than focusing solely on brand visibility, Ford will use its stat ...
- WWE Partners With Dude Wipes
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 17, 2026
The men's hygiene brand will highlight the partnership with first-of-its-kind integrations wi ...
- Rules Of The Game: BetMGM Allegedly Sent Betting Emails To Underage Individuals
Email Insider, Ray Schultz - Monday, February 16, 2026
Earlier in the same meeting, BetMGM was praised for its reachout ...
- NBA Team Valuations Spike, Driven By Rising TV Advertising
TV Watch, Wayne Friedman - Monday, February 16, 2026
In the broader picture for the 2025-26 season, total league-wide revenue wi ...
- Are You Ready For Some Futbol? Kansas City Is
Mediapsssst, Richard Whitman - Thursday, February 12, 2026
Kansas City, MO is hosting a handful of this Summer's FIFA Wor ...
- Super Bowl LX: Viewing Flat, Wagering Way Up
TV Watch, Wayne Friedman - Thursday, February 12, 2026
Sports betting was up 27% vs. a year ago for the b ...
- NBCU Delivers Second-Biggest Game: 124.9M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital a ...
- NFL, Other Sports Leagues: Selling Games Piecemeal?
TV Watch, Wayne Friedman - Tuesday, February 10, 2026
This past season for the first time, the NFL sold one regular-seas ...
- BBDO NY Is 'Celebrating' Wells Fargo's Return To Super Bowl
MAD, Fern Siegel - Friday, February 6, 2026
"SNL's" Marcello Hernandez leads a Party Patrol in the new work. ...
- Publicis Unveils New Sports-Focused Influencer Solution
MAD, Steve McClellan - Monday, February 9, 2026
The offering, dubbed Influential Sports, is a joint effort from Publicis Spor ...
- Focus Shifts From Super Bowl To Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 8, 2026
Ralph Lauren, Starbucks and Honda are among the brands activating around t ...
- Bad Bunny Buzz: Music Star Dominates Super Bowl Engagement
Email Insider, Ray Schultz - Friday, February 6, 2026
Halftime show interest is up 449% and Bad Bunny is seeing 12 ...
- Publicis Connected Media Partners With Magic Johnson Enterprises
MAD, Steve McClellan - Thursday, February 5, 2026
The partnership with Magic Johnson Enterprises will span all of PCM's activiti ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- Threads Brings Creators To NFL Media Center Ahead Of Big Game
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Threads is attempting to compete with X over mid-game fan discussions, bringi ...
- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
Television News Daily, Wayne Friedman - Friday, February 6, 2026
The NFL has added 440 new brands across all its teams. T ...
- Kia Telluride Aids Senior Dog In Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2026
"When we are doing our creative, we try to find a w ...
- Super Bowl Advertisers, Surprise: Women Are Calling The Plays Now
Research Intelligencer, Robert Williams - Thursday, February 5, 2026
Roughly six in ten U.S. women say they are at least somewh ...
- That's Entertainment? TV Blog Gears Up For Super Bowl Blog XII
TVBlog, Adam Buckman - Thursday, February 5, 2026
What will this year's morning-after Super Bowl TV Blog look like? ...
- Prime Video Takes Crown In Global Streaming 2026 Sports Rights
Advanced TV Insider, Wayne Friedman - Wednesday, February 4, 2026
The Amazon streaming platform is projected to spend $3.8 billion in 202 ...
- Mountain West Inks Deals With CBS, Sports And CW Network
Around the Net In Media, Ray Schultz - Wednesday, February 4, 2026
The Mountain West sports conference has reached media rights agreements with C ...