- Bombay Sapphire Named Official Gin Of E1 Electric Power Boat Racing Championships
Marketing Daily, Teresa Buyikian - Friday, May 16, 2025
The partnership will officially kick off at the next race, to ...
- NFL Goes Free For Regular-Season Streaming: For One Game, Anyway
TV Watch, Wayne Friedman - Friday, May 16, 2025
YouTube will get exclusive rights to stream the Friday night week ...
- Court Won't Revisit Paramount Privacy Victory
MediaDailyNews, Wendy Davis - Wednesday, May 14, 2025
A federal appellate court won't reconsider its recent decision in favor ...
- YouTube Slates First Live NFL Broadcast, For Free
MediaDailyNews, Colin Kirkland - Wednesday, May 14, 2025
For the first time, YouTube, the official NFL home of NFL Sund ...
- Leagues Cup Names Ocean Spray Tournament's Official Juice Sponsor
Marketing Daily, Danielle Oster - Tuesday, May 13, 2025
The brand is kicking off the partnership with a sweepstakes giving fa ...
- Nissan Launches Retro Arcade-Style Game
Marketing Daily, Tanya Gazdik - Wednesday, May 14, 2025
Nismo Electric Racer Tokyo was developed in an 8-bit visual style a ...
- Amazon Upfront Focuses On Sports, A-Lister Content
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
Amazon entertained advertisers during its upfront Monday with premiere sport events a ...
- Upfronts 2025: Live Content - The Biggest Brand TV Lure?
TV Watch, Wayne Friedman - Tuesday, May 13, 2025
Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seven ...
- Traveller Named Baseball's First Official Whiskey
Marketing Daily, Teresa Buyikian - Friday, May 9, 2025
The partnership will include "360-degree" marketing that will highlight the whiskey acro ...
- Fox Premium Streamer Branded 'Fox One'
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Fox One will feature all news, sports, and entertainment content in o ...
- Fox's Upfront Ad Plan: More Contrarian Thinking
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Total time viewing on all Fox Corp. platforms was up 26% ...
- Sports TV Is A 'Rental' Business - Remedy? Buy The House
TV Watch, Wayne Friedman - Monday, May 12, 2025
Leaving the NBA will help WBD save around $300 million in annu ...
- NHL Sponsors Go To Town For Stanley Cup
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2025
In Canada, Hyundai is offering the "Race to the Cup Sales Even ...
- Versant Key Brand Focus: Sports... Pickleball, Anyone?
TV Watch, Wayne Friedman - Friday, May 9, 2025
Right now, 65% of Versant's programming is live - coming from spor ...
- Dexcom Seeks College Athletes With Diabetes For Its NIL Program
Marketing Daily, Les Luchter - Tuesday, May 6, 2025
These athletes will receive free glucose monitors as well as mentoring fr ...
- Disney Sees Strong Q2 Streaming Subscriber Growth Of 2.5M
Television News Daily, Wayne Friedman - Wednesday, May 7, 2025
Disney's global advertising inched up 1%, but domestic linear TV, ESPN a ...
- MSQ S&E Poaches M&C Saatchi Veteran To Lead Its NA Ops
MAD, Steve McClellan - Monday, May 5, 2025
Steph Lund was previously CEO at competing agency M & C Saatc ...
- Toyota Features Cool Kids In Grand Highlander Creative
Marketing Daily, Tanya Gazdik - Wednesday, April 30, 2025
Created with the NFL Draft in mind, the 2025 Grand Highlander to ...
- Pepsi Adds Women Soccer Stars, Including Alexia Putellas, To Athlete Roster
Marketing Daily, Danielle Oster - Wednesday, April 30, 2025
New Pepsi teammates will be welcomed with OOH spots, such as Engla ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 1, 2025
Some analysts expect there will be contraction of content on linear T ...
- Ford, White Claw, Kroger Gear Up For Derby
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2025
This year's partners and brand experiences reflect the Derby's evolution, blending lega ...
- Cadillac Partners With NFL's Christian McCaffrey
Marketing Daily, Tanya Gazdik - Sunday, April 27, 2025
McCaffrey's strong connection to California will help Cadillac drive its mission ...
- NHL Markets Stanley Cup Playoffs
MAD, Fern Siegel - Thursday, April 24, 2025
"It Takes Everything," created by Highdive, reveals the intensity of competition. ...
- ESPN's Streaming 'Flagship' Is Coming: Scoring For 2025?
TV Watch, Wayne Friedman - Friday, April 25, 2025
One key piece of the puzzle is adding in "short-form" video conten ...
- Last Call For TNT As Final NBA Playoffs Get Underway
TVBlog, Adam Buckman - Tuesday, April 22, 2025
TNT is saying good-bye to the NBA in about six weeks, b ...
- Rockstar Energy Helps Produce Documentary On Athlete Partner Malcolm Stewart
Marketing Daily, Danielle Oster - Sunday, April 20, 2025
The film on the motocross racer, "Stewart 27," will debut exclusively ...
- TikTok Renews MLS Partnership
MediaDailyNews, Colin Kirkland - Friday, April 18, 2025
TikTok will continue to be integrated into all league games via in-stadi ...
- Yahoo Sports Teams Up With Motorsport Network On New Racing Hub
Publishers Daily, Ray Schultz - Thursday, April 17, 2025
The collaboration will feature shows co-produced by the two brands. ...
- Future Unveils Sports-Fashion Hub
Publishers Daily, Ray Schultz - Thursday, April 17, 2025
The new quarterly will focus on the intersection between sports and fash ...
- Who Are The Most Marketable Stars Headed To The NFL?
MAD, Steve McClellan - Wednesday, April 16, 2025
In the leadup to the NFL Draft, TMA's Platinum Rye h W ...