- Live Sports Drive Viewership For Broadcast Amid Streaming Threat
Research Intelligencer, Robert Williams - Wednesday, January 15, 2025
Sports made up 26.4% of all broadcast viewing time in the thi ...
- Altice USA Knocks Off Nexstar, MSG: Rehabbing Sports/News Content?
TV Watch, Wayne Friedman - Wednesday, January 15, 2025
Altice USA - the fourth-largest cable TV distributor with 2.3 million subscribe ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- DirecTV Launches 'MySports' Bundle In Wake Of Venu Sports
Television News Daily, Wayne Friedman - Tuesday, January 14, 2025
The streaming package of 40 sports and broadcast TV channels will initial ...
- Venu Sports Fallout: Winners And Losers
TV Watch, Wayne Friedman - Tuesday, January 14, 2025
MoffettNathanson media analyst Robert Fishman wonders whether Disney could streamline/simplify its compl ...
- NFL Games On Amazon, Netflix Curtail Long-Standing Habit
TVBlog, Adam Buckman - Tuesday, January 14, 2025
Old habits die hard and in this case, the habit is t ...
- Walt Disney, Retailers, Automakers, NFL Among Those Supporting Fire Relief Efforts
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, January 12, 2025
Disney is working with several on-the-ground relief groups including the American R ...
- Game On: Tylenol Supports Sports Mascots
MAD, Fern Siegel - Thursday, January 9, 2025
Created by Doner, the spot airs during playoffs and pre-game Super B ...
- Disney/Fox/Warner Bros. Discovery Punt Venu Sports
Television News Daily, Wayne Friedman - Friday, January 10, 2025
Venu Sports will not move ahead and launch as a new maj ...
- DirecTV, Dish Ask Court To Reject Abandonment Of Fubo-Venu Ruling
Television News Daily, Wayne Friedman - Thursday, January 9, 2025
DirecTV and EchoStar (Dish Network) continued to back legal rulings against Ve ...
- Stagwell's Sport Beach Returns To Cannes, Expands To Other Venues
MAD, Steve McClellan - Wednesday, January 8, 2025
Sport Beach "Clubhouses" are scheduled for Davos, The Super Bowl, South ...
- McDonald's Tweaks DEI Policies, Allstate Faces Backlash
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 6, 2025
Citing the Supreme Court's 2023 decision banning affirmative action, the fast-food gia ...
- The Athletic Challenge: 'New York Times' Sports Unit Forms A Union
Publishing Insider, Ray Schultz - Monday, January 6, 2025
The move is supported by existing "Times" union members. ...
- Disney Buys 70% Of Fubo, Merges With Hulu + Live TV
Television News Daily, Wayne Friedman - Monday, January 6, 2025
Walt Disney is buying a 70% stake in sports-focused virtual pay ...
- Nike, Jordan Launch Newfangled Creative
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2025
New spots continue Nike's latest winning-ugly ethos and an animated history ...
- Streamers' Incremental Gains: Catering To The 'Casual' Viewer?
TV Watch, Wayne Friedman - Thursday, January 2, 2025
Early in December, Disney decided to place an ESPN "tile" on Disney ...
- NHL's Anaheim Ducks Kick The 'Teeth' Out Of Rivals
MAD, Fern Siegel - Monday, December 30, 2024
The campaign plays into stereotypes of Orange County, California -- then giv ...
- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media Budgets
MAD, Fern Siegel - Monday, December 30, 2024
GroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Chipotle Renames Chicago Restaurant 'Chipper' In Nod To NHL Winter Classic
Marketing Daily, Tanya Gazdik - Monday, December 30, 2024
"Chipper" is an example of how hockey culture transcends the action ...
- Pro Pickleball Association Taps Bota Box Breeze As Official Wine Partner
Marketing Daily, Teresa Buyikian - Friday, December 27, 2024
The collab developed because light wines and pickleball both "appeal to consume ...
- How Africa Creative Used A Soccer Match To Expand A Commerce Platform
Mediapsssst, Richard Whitman - Thursday, December 26, 2024
The agency created "Touchboard Discounts," a campaign that used touch technology ...
- Supercross Campaign Declares 'Saturday Is Race Day'
MAD, Steve McClellan - Tuesday, December 24, 2024
The new campaign was created by Boston-based ad agency Gupta Media f ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions Rise
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
Total national TV ad revenue from the league's core networks - ESP ...
- Netflix Is Poised To Raise Prices As NFL, 'Squid Games' Foretell Strong 2025
Research Intelligencer, Robert Williams - Tuesday, December 24, 2024
Netflix is still a bargain compared with movie theaters and cable televisio ...
- First-Round College Football Playoffs Average 10.6M Viewers
Television News Daily, Wayne Friedman - Tuesday, December 24, 2024
The most-viewed game for this year's first round of the new expand ...
- Nike: Turnaround Will Require Short-Term Pain
Marketing Daily, Sarah Mahoney - Saturday, December 21, 2024
With sales and profits still in decline, the new CEO says t ...
- Early NBA, College Basketball Trending Down - A Cause For Concern?
TV Watch, Wayne Friedman - Monday, December 23, 2024
NBA games on ABC, ESPN, and TNT are down 19% so f ...
- Netflix Kicks Up Sports Content With FIFA Women's World Cup Deal
Television News Daily, Wayne Friedman - Friday, December 20, 2024
The agreement gives Netflix exclusive rights to the 2027 and 2031 eve ...
- X Expands Exclusive Content Partnership With NBA
MediaDailyNews, Colin Kirkland - Wednesday, December 18, 2024
X has extended its partnership with the NBA, promising new experiences f ...
- Great Clips Looks For Breadth And Depth In College Playoffs
Retail Insider, Sarah Mahoney - Wednesday, December 18, 2024
With Disney Advertising, the hair salon chain is developing new ways ...