- Bloomberg And 'Sports Business Journal' Offer Joint Subscription
Publishers Daily, Ray Schultz - Thursday, October 23, 2025
The deal will give Bloomberg readers visibility into the sports decision-making ecosys ...
- NBA's Betting Scandal: A Very Rough Start To The Season
TV Watch, Wayne Friedman - Friday, October 24, 2025
How will the gambling scandal affect league marketing partnerships - with ad/marketi ...
- NBA Gambling Arrests Raise Questions About Leagues And Betting
TVBlog, Adam Buckman - Friday, October 24, 2025
With all the major sports in business with casinos and mobile-gambling app ...
- U.S. Soccer Fandom Surges Ahead Of 2026 FIFA World Cup, Nielsen Finds
Research Intelligencer, Robert Williams - Wednesday, October 22, 2025
The 2026 soccer tournament represents a once-in-a-generation opportunity for marketers in t ...
- NFL TV Sees Sharp September Gains
Television News Daily, Wayne Friedman - Tuesday, October 21, 2025
While broadcast tied cable TV with a 22.3% share last month, broadca ...
- Brawny NBA On NBC Shoves Local News, Fallon Into Wee Hours
TVBlog, Adam Buckman - Tuesday, October 21, 2025
The NBA on NBC has a message for local news and N ...
- NFL, College Football Lead Q3 Ad Impression Share
Television News Daily, Wayne Friedman - Thursday, October 16, 2025
From July-September, the NFL continued to be the top program in ...
- WWE Boosting Netflix: Viewing Growth, Lower Churn
Advanced TV Insider, Wayne Friedman - Wednesday, October 15, 2025
Against the backdrop of rising live sporting events for streaming platforms, Netfl ...
- Basketball Legends Allen Iverson, Candace Parker Showcase 'PrizePicks Feed'
Marketing Daily, Danielle Oster - Tuesday, October 14, 2025
Daily fantasy sports platform's ads spotlight its new social features. ...
- The Arena Group Purchases Lindy's Sports' Digital Assets
Publishers Daily, Ray Schultz - Tuesday, October 14, 2025
The Lindy's Sports site will be relaunched by the end of th ...
- Maybelline Focuses On Authenticity In WNBA Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, October 13, 2025
Women's National Basketball Association star Bridget Carleton is featured in a campai ...
- More College Football Stars Join Samsung's Team Galaxy
Marketing Daily, Danielle Oster - Thursday, October 9, 2025
The brand's partnership with Cade Klubnik and Jeremiyah Love kicks off wi ...
- Victoria's Secret Hires WNBA Star
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 9, 2025
WNBA star Angel Reese will be featured in the retailer's fashion sh ...
- Enterprise, NHL Extend Partnership, NHL Launches Creative
Marketing Daily, Tanya Gazdik - Thursday, October 9, 2025
The Enterprise brand will continue to have a national marketing presence acro ...
- NFL, College Football Boost Q3 Linear Ad Spend 4%
Television News Daily, Wayne Friedman - Thursday, October 9, 2025
Total TV ad impressions sank nearly 3% to $1.7 trillion, with nation ...
- Humana: Pickleball Is Gateway To Better Health
MAD, Fern Siegel - Tuesday, October 7, 2025
Brownstein Group posits sport as key to active aging. ...
- Suzy Deering Appointed Publicis Sports CEO
MAD, Steve McClellan - Tuesday, October 7, 2025
The former Ford CMO has been working with the unit in ...
- M+C Saatchi Group Acquires The Women's Sports Group
MAD, Steve McClellan - Wednesday, October 8, 2025
WSG will maintain its brand and operate as WSG, part of M ...
- Lebron James' 'Second Decision' Is About Cognac, Not Basketball
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, October 7, 2025
Leading up to the announcement, speculation swirled that James could address concer ...
- CeraVe Becomes Official NBA Skincare And Haircare Partner
Marketing Daily, Sarah Mahoney - Monday, October 6, 2025
The L'Oreal-owned brand is banking on the league's outsized digital engagement. ...
- NBCU Nears NBA Sellout, Closes 170 Ad Deals
Television News Daily, Wayne Friedman - Monday, October 6, 2025
NBCU has signed on 170 advertisers for its first season of t ...
- Nike's Comeback Gains Traction
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2025
Despite persistent digital weakness, the early days of the new CEO's strate ...
- NBCU Revives NBC Sports Network With YouTube TV, Xfinity Deals
Television News Daily, Wayne Friedman - Thursday, October 2, 2025
The network will feature Big Ten Conference college athletics, NBA games (fr ...
- YouTube TV: Going Beyond Just Price Hikes
TV Watch, Wayne Friedman - Friday, October 3, 2025
YouTube TV wants a big streaming piece of the pie from NB ...
- 'The Guardian' Launches Football And Film Puzzles
Publishers Daily, Ray Schultz - Wednesday, October 1, 2025
The Guardian has expanded its puzzle offerings beyond word and number games ...
- 4 Weeks Down: NFL Viewing +11%, Ad Sales Flat
Television News Daily, Wayne Friedman - Thursday, October 2, 2025
NBC's "Sunday Night Football" - including the "NFL Kickoff" game - ...
- NFL Shop Positions Fans As Part Of The Action With 'Fan Like A Pro'
Marketing Daily, Danielle Oster - Tuesday, September 30, 2025
Campaign showcases the variety of NFL Shop offerings, along with U.S. Women ...
- MLB Regular Season: Ad Spend Stagnates On Flat Viewing
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
Total viewer impressions from all TV partners grew year-over-year - up 1 ...
- Amazon, FanDuel Team For 'NBA On Prime' Sponsorship
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
The 'NBA on Prime" sponsorship deal includes new bet tracking and 'Od ...
- Jim Beam Sponsors Cadillac Formula 1 Team
Marketing Daily, Tanya Gazdik - Thursday, September 25, 2025
Sponsorship between spirits company and vehicle manufacturer may seem unusual, but ...