Tag results for "sports"
- Spalding Is 'Always Building,' Just In Time For The Final FourThe basketball heavyweight's new campaign focuses on encouraging the next generation ...
- Fox's AdRise Expands To Cross-Media Inventory, On All PlatformsFox Corp.'s AdRise, its ad-tech platform for CTV and linear TV ...
- NCAA Women's Rematch Earns Record 12.3M ViewersThe rematch game between Iowa and LSU became the most-watched women's basketba ...
- Sports Illustrated Owner Sues Former LicenseeThe suit alleges that Manoj Bhargava, majority owner of The Arena Grou ...
- Faster MLB Games: Will Viewers Play Ball In 2024?What has the impact of faster MLB games been for audiences? Tot ...
- Consumers Spending Less On Outdoor PursuitsNew research from the Outdoor Industry Association reports a 3% decline ...
- GroupM Unveils Bespoke Women's Sports MarketplaceThe marketplace, which will double client spending on women's sports, will laun ...
- Sports League Equity Partner Deals For ESPN? Chapek Says It Doesn't Need ThemWhile Chapek believes extra cash from a minority deal would be ...
- March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9MNCAA "March Madness" averaged 9.0 million viewers across CBS, TBS, TNT a ...
- Nike Pulls Back On D2C, Looks To Sharper MarketingAcknowledging that it is under-performing, the athletic giant is refocusing on spor ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-UpsParamount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- Legacy TV 'Quiet Quitting' Reveals 'Sticky' Sports, News Viewing StrengthComplete "quitting" of program viewing on legacy TV platforms continues to l ...
- 'Swimming World' Unveils New Video, Audio And Sharing FeaturesThe aquatic title, said to be the oldest in the field, w ...
- ESPN Inks 6-Year, $7.8B College Football Playoff DealUnder the deal, ABC will get the national championship game starting ...
- New Balance, Cadillac, Glossier Win With Women's SportsNew research shows women's sports, especially tennis and the WNBA, are increasing ...
- Nissan Gets In On The (March) MadnessNissan also is once again offering an online bracket challenge in partnersh ...
- National Linear TV Revenue Forecast: Down 2.6% In 2024, Steeper Decline Next Year"It is now clear that outside of sports advertising there should ...
- TV Sports With Younger Viewers: It's Still A Thing"Sports still has legs across younger demographics," according to Michael Nathanson, med ...
- Minute Media Wins Publishing Rights To 'Sports Illustrated'Company will produce all digital and print editorial in deal with Authent ...
- Fubo Starts OOH Campaign Attacking Big Media Sports Streaming EffortsFubo is launching an out-of-home and digital ad campaign that parodies ...
- How Marketers Can Take Advantage Of The New Sporting LandscapeLeagues are going beyond live broadcasts and replays to deliver a great ...
- The 'Sports Illustrated' Yarn: Print Edition May Be Shuttered After May IssueThe gamesmanship continues as The Arena Group And Authentic Brands Group dick ...
- Decathlon Is Ready To 'Play,' Relaunches Global Sports BrandThe campaign runs across 70 markets globally, including the U.S., U.K, Franc ...
- NWSL Campaign Kicks Off Ahead Of Season Opener March 16The campaign is intended to capture the momentum of the league's 12 ...
- Why There's A Brain Wandering Around Bridgestone Golf's New Ad"Wandering Minds" introduces the Bridgestone Mindset ball with a CGI-generated depiction ...
- March Madness Nears Sellout, Single-Digit Ad Price GainsNCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gai ...
- The Home Depot Signs 3-Year NCAA Deal, Breaks New Shaq CampaignJust in time for March Madness, retailer sets a new campaign ...
- 'Live For It': DPS Positions Skis As A Valuable Asset"The DPS Will and Testament" campaign positions sporting equipment as a "perfect ...
- Entire Deadspin Staff Laid Off As Sports Blog Is SoldLineup Publishing acquires the product from G/O Media. ...
- ASICS Probes Gender Exercise Gap In New Women's CampaignAfter market research uncovered some surprising reasons women exercise less, the compa ...
