- In Factor Ad, Serena Williams Changes Her Mind
CPG Insider, Sarah Mahoney - Friday, June 19, 2026
New ad for the meal kit spoofs the GOAT's comeback, but n ...
- Toyota Highlights Latino Soccer Fandom
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2026
Toyota isn't an official FIFA World Cup sponsor or partner, but t ...
- Knicks Sponsorship +28%, Team Valued At $10B
Television News Daily, Wayne Friedman - Friday, June 19, 2026
The Knicks' sponsorship deals have risen to 59, including many seven-figure deal ...
- NHL Sponsorship Sees Fast Growth, Up 10% To $1.7B
Advanced TV Insider, Wayne Friedman - Wednesday, June 17, 2026
The NHL is up 10% in sponsorship year-over-year and 26% over ...
- Meta, Mother LA Capitalize On Knicks Win With Spike Lee Ad
MAD, Fern Siegel - Tuesday, June 16, 2026
The quick creative turnaround seizes on a singular moment in sports hist ...
- Knicks Fever Epidemic Strikes NYC, Fans Urged To Take Thursday Off
Mediapsssst, Richard Whitman - Wednesday, June 17, 2026
Ad agency Mother New York has launched "Take A Knick Day," ...
- Crossmedia Launches Sports Unit, Taps Neil Carl To Run It
MAD, Steve McClellan - Monday, June 15, 2026
Kamran Asghar, global CEO of Crossmedia, said the sports unit will "conne ...
- McConaughey's Pantalones Tequila Debuts AI-Translated World Cup Campaign
Marketing Daily, Teresa Buyikian - Monday, June 15, 2026
The spot is also available at SpeakSoccer.com, in languages including French, Germa ...
- World Cup Fever Is Here, But America Still Hasn't Found The Thermometer
Research Intelligencer, Rob Williams - Tuesday, June 16, 2026
The soccer audience is valuable, growing and highly engaged. It just m ...
- Early World Cup Viewing Grows Sharply To 6.7M
Television News Daily, Wayne Friedman - Wednesday, June 17, 2026
The 2022 event had 2.6 million viewers on Fox TV Network a ...
- Meta Apps Get World Cup Makeovers
MediaDailyNews, Colin Kirkland - Friday, June 12, 2026
Meta is partnering with broadcasters, national teams, commentators, creators and players ...
- Sports Platform Rematch Lands $3 Million To Drive International Growth
Around the Net In Media, Ray Schultz - Thursday, June 11, 2026
Rematch, a grassroots sports media platform founded in 2017, has raised ...
- Lowe's Didn't Buy a Sports Partnership. They Earned It.
Brand Insider Podcast, Erin Everhart - Friday, June 12, 2026
From experiential tours to exclusive product drops, Lowe's is tapping into fand ...
- Automotive National TV Spending Drops 32% In May
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2026
Live sports remained an essential buy for automakers, with the NBA drivi ...
- Snapchat Creating Real Life World Cup Fan Experiences
MediaDailyNews, Colin Kirkland - Thursday, June 11, 2026
For the next month, Snapchat will attempt to engage sports and socc ...
- Google Touts AI Search For World Cup Games
MediaDailyNews, Laurie Sullivan - Friday, June 12, 2026
Google debuted a new multichannel campaign in the U.S., demonstrating how ...
- Lime Cycles Fans To World Cup, Watch Parties
Out to Launch, Fern Siegel - Thursday, June 11, 2026
E-bike company's Fan Pass avoids transportation price spikes in host cities. ...
- 'Stranger Things' Or 'Euphoria': What Do We Get For Betting On A Show?
TV Watch, Wayne Friedman - Friday, June 12, 2026
Should viewers and others be allowed to wager on how a ...
- Shaq Reveals Zepbound Use -- For Sleep Apnea
Marketing Daily, Les Luchter - Wednesday, June 10, 2026
Llly launched a multichannel Zepbound campaign featuring O'Neal during game four ...
- Jeep Enlists Iliza Shlesinger For World Cup Effort
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2026
"We are trying to be fun... and it's not about we w ...
- MLB Players Launch Content Platform
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 10, 2026
Original programming will be distributed across YouTube, Instagram, and TikTok via M ...
- Tom Brady's Latest Venture Is A Little Nutty
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 9, 2026
In the launch commercial, Brady spends 30 seconds describing the product whi ...
- NBA Finals Game 3 Soars To 23.8M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 10, 2026
In the strongest result for an NBA Finals Game 3 since 199 ...
- All Quiet On The Upfront Front: Digital-First Players' Market Share?
TV Watch, Wayne Friedman - Tuesday, June 9, 2026
Could collective share grow to 50%-55% of overall upfront dollars - ...
- For World Cup, Adidas Plays Offense As Nike Gets Defensive
Marketing Daily, Sarah Mahoney - Friday, June 5, 2026
Adidas adds a high-profile Nordstrom takeover, while Nike rolls out "Rip t ...
- Brands Cash In On NBA Finals
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 7, 2026
Buffalo Wild Wings is taking some heat for offering condolences to ...
- Paramount, Trump Team Up For UFC White House Event
TVBlog, Adam Buckman - Monday, June 8, 2026
Paramount is helping President Trump celebrate the American flag and his birthd ...
- World Cup Ad Spend Projected To Double
Television News Daily, Wayne Friedman - Friday, June 5, 2026
Analysis on the U.S. advertising market from publication Sportico says the eve ...
- Big White House Mixed Martial Arts Event: What UFC Wants To Learn
TV Watch, Wayne Friedman - Friday, June 5, 2026
The live "UFC Freedom 250" event will be designed to attract young ...
- No Soccer, Football: Pepsi Leverages Browsers To Set Sport's Name Straight
MediaDailyNews, Joe Mandese - Wednesday, June 3, 2026
As part of its "Football Nation" marketing, Pepsi is offering fans brows ...