- U.S. Bank Inks Multiyear NFL Deal
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 12, 2026
One component of the deal is a customized financial guidance program f ...
- Oikos Celebrates Athletes' Strength, Perseverance
Out to Launch, Fern Siegel - Friday, April 10, 2026
The social-media work isn't about sports stats, but overcoming adversity. ...
- Justice Department Probes NFL As Consumers Say Watching Football Is Too Expensive
Around the Net In Media, Ray Schultz - Thursday, April 9, 2026
The National Football League is being investigated by the U.S. Justice Departme ...
- Jell-O Gives Fanquakes A New Measuring Unit: The Jiggle
CPG Insider, Sarah Mahoney - Friday, April 10, 2026
The Jell-Ometer is the latest in Kraft Heinz's bid to replace b ...
- West BBDO, AT&T Make Masters 'Connection'
MAD, Fern Siegel - Thursday, April 9, 2026
The spots introduce Ted, the telecom's new brand ambassador. ...
- Soccer Legend Tim Howard Stars In Jim Beam's World Cup Effort
Marketing Daily, Teresa Buyikian - Friday, April 10, 2026
Howard appears at a BBQ and other spots where "fans gather ...
- Offside: Trump Admin Steps Over NFL Media Line
TV Watch, Wayne Friedman - Friday, April 10, 2026
Analysts believe Trump wants to "even the score" - not necessarily on ...
- P&G Sets Multibrand Deal With WNBA
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 8, 2026
P&G and the WNBA's tie-up will span marketing, retail and digital channel ...
- Prediction Markets: Do Networks Need More Transparency About How They Work?
TV Watch, Wayne Friedman - Thursday, April 9, 2026
Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Cor ...
- More Sports On Linear, Streamers? There's A Price To Pay
Advanced TV Insider, Wayne Friedman - Wednesday, April 8, 2026
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Wa ...
- Scripps Sports To Air Nashville Predators Games
Around the Net In Media, Ray Schultz - Tuesday, April 7, 2026
The Nashville Predators and Scripps Sports have signed a deal to bri ...
- 'Raised' Expectations: Tequila Don Julio Toasts World Cup
MAD, Fern Siegel - Monday, April 6, 2026
The brand designed a new gold bottle and began rolling out ...
- Annual NFL Rights Expected To Hit $15 Billion Or More
Around the Net In Media, Ray Schultz - Monday, April 6, 2026
Due to its negotiating strength, the NFL is expected to achieve ...
- Jordan's Furniture Avoids Huge Giveaway
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 5, 2026
The regional furniture company created an old-school promotional stunt now engineered f ...
- The NFL: Spread The Wealth - Supply And Demand
TV Watch, Wayne Friedman - Monday, April 6, 2026
In adding a 'Thanksgiving Eve' game, the NFL seems now to ...
- 'Legendary' Sports Power 11.5% Expansion In February Ad Market
MediaDailyNews, Joe Mandese - Thursday, April 2, 2026
That's the good news, according to Guideline. The bad news is th ...
- 'Game' On: Mirimar, LeBron James Tee Off For Powerbeats Pro 2
MAD, Fern Siegel - Wednesday, April 1, 2026
The new product features a rare dual logo: the Nike Swoosh a ...
- Nike's Turnaround Stumbles
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 1, 2026
The company admits progress is slow, but scores a hit with i ...
- Publicis Acquiring Sports Marketing Shop 160over90
MediaDailyNews, Joe Mandese - Thursday, April 2, 2026
Terms were not disclosed, but the 670-person agency will be integrated in ...
- 'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 1, 2026
'March Madness" has hit its highest viewership since 1993, with the stronge ...
- TV Station Concerns: More Digital-First Media Taking Sports
TV Watch, Wayne Friedman - Wednesday, April 1, 2026
TV station groups have formalized their concerns in comments filed with t ...
- U.S. National Soccer Team Joins FIFA's Roblox Game
MediaDailyNews, Colin Kirkland - Monday, March 30, 2026
The U.S. Men's National Team will launch a weeklong run and Nike-sponsor ...
- NFL Launching 'Flag' Football League, Media Partners To Come
Television News Daily, Wayne Friedman - Tuesday, March 31, 2026
The push for a league comes as flag football teams will ma ...
- Reminder: Football Players DO Get Concussions
Marketing Daily, Les Luchter - Friday, March 27, 2026
"Madden NFL 2026," a football simulation game, is modified to reflect th ...
- Lexus Adds To Surfing Ambassadors
Marketing Daily, Tanya Gazdik - Sunday, March 29, 2026
Olympic gold medalist Caroline Marks will compete on the World Surf Leag ...
- New FuboTV May See Sports Streaming Gains: Analyst
Television News Daily, Wayne Friedman - Friday, March 27, 2026
One analyst believes there is growth potential for the new iteration ...
- Automotive TV Spending Levels Off In February
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2026
Over 35% of total auto industry spend in February went toward t ...
- GSD&M, Capital One Take March Madness 'Road Trip'
MAD, Fern Siegel - Monday, March 23, 2026
Charles Barkley, Samuel L. Jackson, Magic Johnson, Caitlin Clark and Jennifer Garn ...
- Money Where Its Mouth Is: White Claw Budgets $1M To Challenge Beer Culture
Marketing Daily, Teresa Buyikian - Monday, March 23, 2026
Hard seltzer brand says it'll pay out up to $1M in rebat ...
- Scottie Pippen, Mr. Pibb Understand Each Other
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 23, 2026
Both know what it's like to be labeled "second best": Pippen, ...