Ranch Dressing Steals World Cup Spotlight

Ranch dressing has become the unofficial "souvenir" of the World Cup.

International tourists visiting the U.S. have developed an obsession with the condiment. This craze forced the TSA to issue public warnings reminding fans not to pack bottles in their carry-ons.

“After European fans visiting the U.S. for the FIFA World Cup started going viral for their ranch dressing discoveries, the agency issued a very specific reminder: full-size bottles of the condiment do not belong in carry-on bags,” according to Yahoo Creators. “In a viral Instagram post, TSA joked that ‘One World. One Ranch.’ may be the real tournament slogan, while reminding travelers that ranch still counts as a sauce or dip under the agency's 3.4-ounce carry-on liquid rule. The agency also leaned fully into the joke, writing, ‘Please avoid chugging your ranch outside security. The airlines will check it for you.’”

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A standard bottle of ranch is 16 ounces while the TSA mandates that liquids in carry-on bags need to be 3.4 ounces or less.

“Yeah sooo your carry-on wasn’t actually made for *checks notes* 4 bottles of ranch …” the TSA said in a post on Instagram last week.

Apparently ranch isn’t a thing overseas.

“Ranch dressing, a sauce made from mainly buttermilk, vegetable oil and spices, is getting love from tourists experiencing American food and culture for the first time,” according to CNN Sports. “‘Ranch dressing should be a human right,’  wrote one Redditor, who identified as a European tourist, in a thread about World Cup visitors’ feedback on the country.”

Ranch has long been the most popular salad dressing in the U.S., according to the Association for Dressings and Sauces. It’s popular as a dip for veggies, chicken wings or pizza.

“Adapting on the fly, hubs like the Philadelphia International Airport started selling TSA-compliant 8-ounce bottles of Hidden Valley Ranch at shops located post-security so fans could safely take the condiment home,” according to NBC10 Philadelphia

Houston and other airports are selling full-sized bottles post-security.

“After TSA's post poking fun at tourists traveling with ranch dressing, Paradies Lagardère, which operates airport retailers, announced that some shops in Dallas Fort Worth International Airport, Hartsfield-Jackson Atlanta International Airport, John F. Kennedy International Airport, Los Angeles International Airport and Philadelphia International Airport would also be carrying full-size Hidden Valley ranch bottles for a limited time,” according to Chron.

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