- Superstition + Lucky Fan Index = Grand Prix
MAD, Steve McClellan - Thursday, June 25, 2026
The creative challenge was to harness soccer fan superstition that their presen ...
- NHL, Tech Provider Presidio Renew Multiyear Partnership
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2026
Presidio and the NHL have modernized how live hockey content is deliver ...
- Dick's, Adidas Turn Shoe Shopping Into A Soccer Dream
MAD, Fern Siegel - Wednesday, June 24, 2026
OBB Bolded "Kicks Off" cross-platform campaign capitalizes on World Cup fever. ...
- AB InBev Gives 'Cheers To Bars' For World Cup Viewing
Marketing Daily, Teresa Buyikian - Wednesday, June 24, 2026
Ad voiceover asks, "What do you know about love if you've nev ...
- Paramount Urges SCOTUS To Reject Video Privacy Claim
MediaDailyNews, Wendy Davis - Tuesday, June 23, 2026
Paramount on Tuesday urged the Supreme Court to refuse to reinstate ...
- Not A Fan Of 'Hydration' Breaks? Talk To Tour de France Athletes
TV Watch, Wayne Friedman - Wednesday, June 24, 2026
Perhaps viewers and sports TV critics should consider "hydration breaks" in lig ...
- NBA Players Union Launches Commercial Arm
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 22, 2026
The organization will manage name, image and likeness rights for NBA playe ...
- Levi's, Gillette Gently Mock World Cup Branding Ban
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 21, 2026
Levi's took it a step further on Sunday, covering up the lo ...
- ESPN Goes Big On Fandom With Fan Engagement Hub
Television News Daily, Wayne Friedman - Monday, June 22, 2026
The platform, "ESPN Fan House," aims to foster "a new class ...
- In Factor Ad, Serena Williams Changes Her Mind
CPG Insider, Sarah Mahoney - Friday, June 19, 2026
New ad for the meal kit spoofs the GOAT's comeback, but n ...
- Toyota Highlights Latino Soccer Fandom
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2026
Toyota isn't an official FIFA World Cup sponsor or partner, but t ...
- Knicks Sponsorship +28%, Team Valued At $10B
Television News Daily, Wayne Friedman - Friday, June 19, 2026
The Knicks' sponsorship deals have risen to 59, including many seven-figure deal ...
- NHL Sponsorship Sees Fast Growth, Up 10% To $1.7B
Advanced TV Insider, Wayne Friedman - Wednesday, June 17, 2026
The NHL is up 10% in sponsorship year-over-year and 26% over ...
- Meta, Mother LA Capitalize On Knicks Win With Spike Lee Ad
MAD, Fern Siegel - Tuesday, June 16, 2026
The quick creative turnaround seizes on a singular moment in sports hist ...
- Knicks Fever Epidemic Strikes NYC, Fans Urged To Take Thursday Off
Mediapsssst, Richard Whitman - Wednesday, June 17, 2026
Ad agency Mother New York has launched "Take A Knick Day," ...
- Crossmedia Launches Sports Unit, Taps Neil Carl To Run It
MAD, Steve McClellan - Monday, June 15, 2026
Kamran Asghar, global CEO of Crossmedia, said the sports unit will "conne ...
- McConaughey's Pantalones Tequila Debuts AI-Translated World Cup Campaign
Marketing Daily, Teresa Buyikian - Monday, June 15, 2026
The spot is also available at SpeakSoccer.com, in languages including French, Germa ...
- World Cup Fever Is Here, But America Still Hasn't Found The Thermometer
Research Intelligencer, Rob Williams - Tuesday, June 16, 2026
The soccer audience is valuable, growing and highly engaged. It just m ...
- Early World Cup Viewing Grows Sharply To 6.7M
Television News Daily, Wayne Friedman - Wednesday, June 17, 2026
The 2022 event had 2.6 million viewers on Fox TV Network a ...
- Meta Apps Get World Cup Makeovers
MediaDailyNews, Colin Kirkland - Friday, June 12, 2026
Meta is partnering with broadcasters, national teams, commentators, creators and players ...
- Sports Platform Rematch Lands $3 Million To Drive International Growth
Around the Net In Media, Ray Schultz - Thursday, June 11, 2026
Rematch, a grassroots sports media platform founded in 2017, has raised ...
- Lowe's Didn't Buy a Sports Partnership. They Earned It.
Brand Insider Podcast, Erin Everhart - Friday, June 12, 2026
From experiential tours to exclusive product drops, Lowe's is tapping into fand ...
- Automotive National TV Spending Drops 32% In May
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2026
Live sports remained an essential buy for automakers, with the NBA drivi ...
- Snapchat Creating Real Life World Cup Fan Experiences
MediaDailyNews, Colin Kirkland - Thursday, June 11, 2026
For the next month, Snapchat will attempt to engage sports and socc ...
- Google Touts AI Search For World Cup Games
MediaDailyNews, Laurie Sullivan - Friday, June 12, 2026
Google debuted a new multichannel campaign in the U.S., demonstrating how ...
- Lime Cycles Fans To World Cup, Watch Parties
Out to Launch, Fern Siegel - Thursday, June 11, 2026
E-bike company's Fan Pass avoids transportation price spikes in host cities. ...
- 'Stranger Things' Or 'Euphoria': What Do We Get For Betting On A Show?
TV Watch, Wayne Friedman - Friday, June 12, 2026
Should viewers and others be allowed to wager on how a ...
- Shaq Reveals Zepbound Use -- For Sleep Apnea
Marketing Daily, Les Luchter - Wednesday, June 10, 2026
Llly launched a multichannel Zepbound campaign featuring O'Neal during game four ...
- Jeep Enlists Iliza Shlesinger For World Cup Effort
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2026
"We are trying to be fun... and it's not about we w ...
- MLB Players Launch Content Platform
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 10, 2026
Original programming will be distributed across YouTube, Instagram, and TikTok via M ...