- Super Bowl Advertisers, Surprise: Women Are Calling The Plays Now
Research Intelligencer, Rob Williams - Thursday, February 5, 2026
Roughly six in ten U.S. women say they are at least somewh ...
- That's Entertainment? TV Blog Gears Up For Super Bowl Blog XII
TVBlog, Adam Buckman - Thursday, February 5, 2026
What will this year's morning-after Super Bowl TV Blog look like? ...
- Prime Video Takes Crown In Global Streaming 2026 Sports Rights
Advanced TV Insider, Wayne Friedman - Wednesday, February 4, 2026
The Amazon streaming platform is projected to spend $3.8 billion in 202 ...
- Mountain West Inks Deals With CBS, Sports And CW Network
Around the Net In Media, Ray Schultz - Wednesday, February 4, 2026
The Mountain West sports conference has reached media rights agreements with C ...
- Mother LA Showcases Oakley Meta's Athletic Intelligence In Super Bowl
MAD, Fern Siegel - Tuesday, February 3, 2026
The visceral ads feature sports and Olympic stars in amazing situations. ...
- Report: Lilly & Zepbound Led Pharma Ad Effectiveness During NFL Season
Marketing Daily, Les Luchter - Tuesday, February 3, 2026
Pharma ads during regular season NFL games in 2025-2026 were 104% mo ...
- Detroit Tigers And 8 Other Teams Move Broadcasting Rights
Around the Net In Media, Ray Schultz - Tuesday, February 3, 2026
The Detroit Tigers and eight other MLB teams are leaving Main Street Sports Group, Detro ...
- How Social Media Is Impacting Engagement With Sports
Mediapsssst, Richard Whitman - Monday, February 2, 2026
According to a new National Research Group study, 62% of sports fa ...
- Fubo Posts 39% Revenue Gain, Subscribers Slip To 6.2M
Television News Daily, Wayne Friedman - Wednesday, February 4, 2026
Subscribers dropped 100,000 to 6.2 million year-over-year compared to a loss ...
- ESPN Buys NFL Media Assets As Government Approves Deal
Around the Net In Media, Ray Schultz - Sunday, February 1, 2026
Government regulators have approved ESPN’s acquisition of numerous NFL Media assets, Sports Business Journal reports.T ...
- Tirico Is Man Of The Moment For NBC's 'Legendary February'
TVBlog, Adam Buckman - Monday, February 2, 2026
NBC Sports king Mike Tirico is the man of the month ...
- NHL Fan Festival Kicks Off Stadium Series
Marketing Daily, Tanya Gazdik - Thursday, January 29, 2026
New partners activating at this year's event include the United States Post ...
- A Media Company For The 'Haves' Vs. 'Have Nots'
TV Watch, Wayne Friedman - Friday, January 30, 2026
There is a natural focus on streaming and merger efforts to b ...
- NFL Bans Prediction Market Super Bowl Ads
Television News Daily, Wayne Friedman - Thursday, January 29, 2026
Prediction-market ads have not been allowed on NFL broadcasts all season. The ...
- Wrestling Marketing Partnerships: Can Netflix, USA Network Tag Team?
TV Watch, Wayne Friedman - Thursday, January 29, 2026
While some analysts see major growth coming for UFC, others are seei ...
- Spirits Maker Lobos 1707 Rolls Out Basketball Promo
Marketing Daily, Teresa Buyikian - Tuesday, January 27, 2026
The goal of the program is to give fans real-time rewards bas ...
- Automotive National TV Spending Drops 10.1% In 2025
Marketing Daily, Tanya Gazdik - Tuesday, January 27, 2026
The top five brands by estimated national TV ad spending in 20 ...
- IAB 2026 Ad Spend Forecast: CTV +13.8%, Social +14.6%
Television News Daily, Wayne Friedman - Wednesday, January 28, 2026
This year, big ad-based events include the Milan Cortina Winter Olympics, t ...
- How Much Sports Can Legacy Networks Add To Prime Time?
TV Watch, Wayne Friedman - Tuesday, January 27, 2026
What if sports becomes even more common - on a daily bas ...
- Fox Media To Exclusively Stream Real American Freestyle Combat Sport Matches
Around the Net In Media, Ray Schultz - Friday, January 23, 2026
Fox Media has won a new long-term partnership with Real American Freesty ...
- Hardee's Named Official QSR Of NASCAR
Marketing Daily, Teresa Buyikian - Thursday, January 22, 2026
The branded No. 23 Hardee's car will appear at several upcoming race ...
- NFL Playoffs: Ad Spend +5%, Viewers +10%
Television News Daily, Wayne Friedman - Friday, January 23, 2026
The six wild card games were up 10% to 31.7 million avera ...
- Honda Launches Olympics Creative
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2026
The modular campaign will allow key creative content to be mixed a ...
- Ford, Cadillac Executives Trade Barbs Over Racing Programs
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, January 21, 2026
Cadillac's Dan Towriss questioned the substance of Ford's return to Formula ...
- VML Extends New Balance's 'Now' Message
MAD, Fern Siegel - Tuesday, January 20, 2026
Spots use top athletes and air in key sports events throughout 2 ...
- Chili's, Spire Motorsports Extend Racing Partnership
Marketing Daily, Teresa Buyikian - Tuesday, January 20, 2026
Chili's and Spire Motorsports have encouraged fans to "Ride the 'Dente," ...
- Game On: How to Win in the High-Stakes World of Sports Partnership Marketing
Brand Insider, Dennis Cook - Tuesday, January 20, 2026
Dennis Cook, CMO, writes "2026 is poised to be a record-setting ye ...
- Dick's Bets Sports Creators Can Outplay AI Content
Marketing Daily, Sarah Mahoney - Tuesday, January 20, 2026
As AI saturates feeds with synthetic posts, the retailer is expanding gritt ...
- NFL Drives Another Monthly Streaming Record
Television News Daily, Wayne Friedman - Tuesday, January 20, 2026
For all streaming including Netflix NFL games, Christmas Day earned 55.1 billi ...
- Trump Plays Gridiron Control For Army-Navy Game, Maybe Himself
TV Watch, Wayne Friedman - Tuesday, January 20, 2026
Three major games aired on broadcast networks Dec. 13 - the Army-Na ...