- KDP's College Football-Themed 'Fansville' Moves Toward 'Pro Town'
Marketing Daily, Danielle Oster - Friday, September 26, 2025
One spot in the longtime campaign shows college fans confused by ...
- Jameson Says It's 'Unofficial Whiskey' For American Football Game In Dublin
Marketing Daily, Teresa Buyikian - Wednesday, September 24, 2025
To tout first U.S. football game in Ireland, brand is selling ...
- Big Brothers PSA Features Sports Analysts
Marketing Daily, Tanya Gazdik - Thursday, September 18, 2025
Teaming up with Prime Video allows the national nonprofit to reach audienc ...
- UK's Genius Sports Acquires Boston-Based Sports Innovation Lab
MAD, Steve McClellan - Thursday, September 18, 2025
Genius Sports is the main data aggregator for sports leagues around t ...
- Protests Disrupt Pro Cycling: Brand, Advertiser Concerns
TV Watch, Wayne Friedman - Thursday, September 18, 2025
TV viewers witnessed thousands of protesters jamming the roads during the la ...
- Cable Net Ad Plunge: Falls 6%
Advanced TV Insider, Wayne Friedman - Wednesday, September 17, 2025
Cable TV networks witnessed a 5.9% decline in 2024 to $20.15 billi ...
- Bud Light Brings Back Peyton Manning For New NFL Campaign
Marketing Daily, Teresa Buyikian - Tuesday, September 16, 2025
NFL's official beer sponsor is showing the lengths fans will go f ...
- Wilson, Vaughn Team To Enjoy Xfinity Sports Options
MAD, Fern Siegel - Monday, September 15, 2025
The "Wedding Crashers" duo star in ongoing spots throughout the football sea ...
- Ryder Cup Sets Stage For Latest Johnnie Walker And Devereux Golf Collab
Marketing Daily, Teresa Buyikian - Friday, September 12, 2025
Johnnie Walker's 'The Spirit of the Cup' campaign in the lead-up ...
- KeyBank Partners With College Football Phenom Jeremiah Smith
Marketing Daily, Danielle Oster - Thursday, September 11, 2025
The brand's partnership with the Ohio State Buckeyes wide receiver includes exclusi ...
- Blockchain.com, Dallas Cowboys Launch Partnership's First AI-Generated Ad
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a fir ...
- NFL's First Week: Big Data Effects - Or Otherwise?
TV Watch, Wayne Friedman - Thursday, September 11, 2025
How was the league's opening week ratings performance? In-game competition and specif ...
- Chivas Regal Celebrates Scuderia Ferrari HP's Pit Crew In Short Film
Marketing Daily, Teresa Buyikian - Tuesday, September 9, 2025
First screened at the Italian Grand Prix in Monza, the film w ...
- YouTube's NFL Brazil Broadcast Breaks Livestream Records
MediaDailyNews, Colin Kirkland - Tuesday, September 9, 2025
The future of sports marketing may be intertwined with YouTube's live N ...
- YouTube Scores Another Touchdown: What's Next - A Favorite Unscripted Show?
TV Watch, Wayne Friedman - Wednesday, September 10, 2025
YouTube is now on a level - or at least in t ...
- Coach Gundy Redux: New Rant Promotes Consumer Cellular
MAD, Fern Siegel - Monday, September 8, 2025
The Mayor uses a crazy sports moment to slam Big Wireless. ...
- Nike Reframes Iconic Slogan: 'Why Do It?'
MAD, Steve McClellan - Thursday, September 4, 2025
The company said the new effort is designed to connect with you ...
- Ford Racing Is Back
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 4, 2025
Under one global Ford Racing banner, engineers and designers will develop performan ...
- Beckham's IM8 AI Ad Promotes 'The Best'
MAD, Fern Siegel - Wednesday, September 3, 2025
The OOH work features Aryna Sabalenka, the No. 1 tennis champ. ...
- Tostitos Says 'Tradition Matters' In NFL Campaign
Marketing Daily, Danielle Oster - Wednesday, September 3, 2025
Ads ties the brand to NFL traditions -- and traditional, additive-free producti ...
- Place Your Bets: Highdive Revamps BetMGM's Identity
MAD, Fern Siegel - Tuesday, September 2, 2025
Jon Hamm pitches the online gaming company for today's players. ...
- Toyota Launches Largest NFL Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 2, 2025
The brand's "All In. All Season." campaign effort is its "most ambitio ...
- Fashion Brands Battle It Out At US Open
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 2, 2025
Today's stars are as likely to be aligned with fashion houses ...
- NFL Season Goals: Ad Demand, Viewing, Outcomes
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
NFL linear TV ad revenue grew 3.6% to $6.76 billion for t ...
- Can The NFL Gain Dominance - And Sports Rights Money - In Future Years?
TV Watch, Wayne Friedman - Tuesday, September 2, 2025
What expectations can we draw from the NFL for this coming seaso ...
- With Record Sales, Dick's Sporting Goods Raises Outlook
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2025
The retailer credits outsized gains to its House of Sport concept a ...
- Progressive Brings In 'The Backup' For Second Season
Marketing Daily, Danielle Oster - Thursday, August 28, 2025
Campaign likens the brand's insurance coverage to the role of a dependab ...
- Nissan Takes Heisman House On Road Trip
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2025
"We've been in the house a long time, and we thought, let ...
- Chipotle Tackles The College Athlete Scene With Freebies, Endorsements
Marketing Daily, Teresa Buyikian - Thursday, August 28, 2025
Athletes at 3 Chipotle-favoring schools star in ads and get free entre ...
- Heineken 0.0 Spreads 'Love Love' With Special Cans, Activations
Marketing Daily, Teresa Buyikian - Thursday, August 28, 2025
The cans are "a nod to a 0-0 tennis score," and al ...