- Gannett Recognizes High School Football Stars
Publishers Daily, Ray Schultz - Thursday, August 28, 2025
Athletes appear on watchlists throughout the "USA Today" network. ...
- USTA Launches Coaching Platform To Help Expand Tennis Nationwide
MAD, Steve McClellan - Wednesday, August 27, 2025
The USTA says the platform, by Code and Theory, is part ...
- Purina First Pet-Related U.S. Soccer Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, August 27, 2025
A national campaign will celebrate the human-pet bond. The deal also includ ...
- At Long Last, Nike Reveals Caitlin Clark's Logo
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The company's newest signature-athlete apparel is almost here. Critics already hate ...
- Coca-Cola Celebrates 'Away' Fans Who 'Go The Distance'
Marketing Daily, Danielle Oster - Tuesday, August 26, 2025
The college football season campaign kicks off with a TV spot ...
- College Football Fans: The Sports Marketing Powerhouse You Can't Ignore
Marketing Insider, Jim Caruso - Wednesday, August 27, 2025
With unmatched loyalty, regional pride, and digital-first behaviors, college football fans represe ...
- YouTube TV, Fox Strike Short-Term Deal, Talks Continue
Television News Daily, Wayne Friedman - Wednesday, August 27, 2025
The companies are working toward a new agreement, executives close to t ...
- Lacoste Swaps Crocodile Logo For Goat
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
The redesign honors Novak Djokovic as he eyes another historic win ...
- Get Ready For Some College Football By 'Flipping The Switch'
MAD, Steve McClellan - Friday, August 22, 2025
Collegiate trademark licensing and marketing company CLC is gearing up for Colle ...
- Abercrombie & Fitch Becomes NFL's First Official Fashion Partner
Marketing Daily, Tanya Gazdik - Monday, August 25, 2025
The partnership demonstrates the NFL's ongoing efforts to grow its fan bas ...
- Talenti Recruits Tennis Star Navarro For 'High Pressure' Campaign
MAD, Steve McClellan - Thursday, August 21, 2025
According to the Unilever-owned brand, the main idea is to show "wh ...
- Rising Popularity Of Soccer Makes 2026 World Cup Big Brand Opportunity
Marketing Daily, Danielle Oster - Thursday, August 21, 2025
Report: Brands can succeed with "athlete partnerships that authentically magnify athletes' personaliti ...
- U.S. Open Sponsor IHG Hotels Offers Breakfast In Bed, Courtside
Marketing Daily, Danielle Oster - Thursday, August 21, 2025
Among IHG's activations around the tournament: "Bed on the Baseline" for t ...
- One-Third Of Sports Fans Plan To Add New Streaming Service This Fall
Research Intelligencer, Robert Williams - Friday, August 22, 2025
Overall, 51% of sports streamers say they subscribe only during a seas ...
- ESPN Pulling Out The Stops To Promote New Streaming/App Package
MAD, Steve McClellan - Wednesday, August 20, 2025
The multifaceted campaign -- coordinated on the media side by Publicis ...
- TikTok Strikes Global Content Partnership With ATP
MediaDailyNews, Colin Kirkland - Wednesday, August 20, 2025
TikTok will partner with the Association of Tennis Professionals (ATP) for ...
- NFL Looks To Continue Scoring Higher Brand Outcomes: EDO
Television News Daily, Wayne Friedman - Thursday, August 21, 2025
NFL ads were 19% more effective in business outcome results than t ...
- Fantasy Sports Operator PrizePicks Kicks Off Football Season With Comic-Athlete Pairings
Marketing Daily, Danielle Oster - Tuesday, August 19, 2025
Comedian Adam DeVine appears with footballer Marshawn Lynch, both lamenting "failed" fa ...
- Knob Creek Bourbon, Eli Manning Celebrate New Fantasy Football Season
Marketing Daily, Teresa Buyikian - Tuesday, August 19, 2025
The social media campaign consists of Manning sharing his own football pic ...
- What Google's AI-Powered Pixel 10 Gives Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 20, 2025
NBA star Stephen Curry will support Google's hardware, features and AI servic ...
- 'Multiview' Screen Channels: Promote, Deep Viewing... Or Headaches?
TV Watch, Wayne Friedman - Wednesday, August 20, 2025
DirectTV - which has had this multiview technology for over 20 yea ...
- WNBA's Golden State Valkyries Hatch Mascot
Marketing Daily, Danielle Oster - Friday, August 15, 2025
The team promoted the hatching of Violet the Raven with a marketi ...
- Netflix Wraps Upfront With 'Doubled Commitments'
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Netflix said its results were in line with expectations. Growing brand categori ...
- More FAST Channels Coming From Telemundo, Hisense TVs
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Telemundo has launched FAST service Telemundo Deportes Ahora, while TV set manufactur ...
- Not Your Sports 'Niche': Is Old-School Pay-Per-View Still A Thing?
TV Watch, Wayne Friedman - Thursday, August 14, 2025
Under its new $7.7 billion deal with Paramount Skydance, UFC is shifti ...
- Dick's, Adidas Go All-In On Star-Powered Back-to-School Play
Retail Insider, Sarah Mahoney - Wednesday, August 13, 2025
Athletes Trinity Rodman and Jeremiah Smith front a new campaign blending ret ...
- MLB Still Has My Attention As Football Barrage Begins
Marketing Insider, Jon Last - Tuesday, August 12, 2025
As one who readily cheers for the underdog, I'm all in ...
- In For The Fight: Paramount Strikes Exclusive UFC $7.7B Deal
Television News Daily, Wayne Friedman - Tuesday, August 12, 2025
The TV/streaming deal includes 13 "marquee" events (formerly pay-per-view events) as we ...
- Coaches, Players Force NFL's Hand To Halt Game
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, August 9, 2025
Detroit coach Dan Campbell said afterward the decision was made by himse ...
- Slaying The Field: E.L.F. Signs NWSL Athletes as Growth Slows
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2025
New athlete signings highlight the beauty company's branding push. But despite stro ...