- Remarkable And 'Most Marketable' NCAA Basketball Stars
Mediapsssst, Richard Whitman - Thursday, March 27, 2025
Just in time for the "Sweet 16" portion of the NCAA's basketba ...
- Finnish Long Drink Promotes 'The Art Of Drinking At Home In Underwear'
Marketing Daily, Teresa Buyikian - Wednesday, March 26, 2025
In honor of Kalsarikannit," or staying "pants-drunk" during March Madness, brand ...
- Ford, Kentucky Derby Sign Multiyear Partnership
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2025
Ford will showcase vehicles assembled up the road in Louisville, Kentucky, su ...
- Men's 'March Madness' Up 4% Through First Two Rounds
Television News Daily, Wayne Friedman - Wednesday, March 26, 2025
Sunday viewing was up 13% to 10.1 million. The early evening wind ...
- AT&T 'Guarantee' Campaign Extends To Famously Unpredictable March Madness
Marketing Daily, Danielle Oster - Monday, March 24, 2025
The longtime March Madness sponsor's campaign features some 10 college and N ...
- Streamers Share Hits With Linear TV And Both Benefit
TVBlog, Adam Buckman - Tuesday, March 25, 2025
In a growing trend, the big streamers are repurposing some of the ...
- Puma Campaign, The Brand's Biggest Ever, Celebrates The Joy Of Running
MAD, Steve McClellan - Friday, March 21, 2025
The push-launched in 30 markets globally and backed by a 40% boo ...
- Clif Bar Named Official Energy Bar Of Boston Marathon
Marketing Daily, Danielle Oster - Friday, March 21, 2025
The brand signed a three-year sponsorship agreement and is also kicking o ...
- Pickleball Fights Severe Asthma For AstraZeneca's Fasenra
Marketing Daily, Les Luchter - Sunday, March 23, 2025
Seven-year-old Fasenra asthma medication has launched its first-ever sports partnership. ...
- Nissan Gears Up For March Madness
Marketing Daily, Tanya Gazdik - Sunday, March 23, 2025
Besides a full-line spot, the automaker plans to leverage March Madness med ...
- LSU Tigers Star Flau'Jae Johnson Drafted For Samsung's Team Galaxy
Marketing Daily, Danielle Oster - Thursday, March 20, 2025
The new partnership will include Johnson using the Samsung Galaxy S25 Ult ...
- Sports TV Rights Climbing: What Will Stop It? Hardball
TV Watch, Wayne Friedman - Friday, March 21, 2025
Media rights revenue for the top 17 highest-grossing sports leagues is s ...
- FootJoy Uses PGA Pros To Highlight Hyperflex Shoe
MAD, Fern Siegel - Wednesday, March 19, 2025
Opinionated uses slow-mo visuals to spotlight new footwear. ...
- MSQ Sport + Entertainment Expands To North America
MAD, Steve McClellan - Thursday, March 20, 2025
The new NA practice will be led by managing partners Andrea Nirsiml ...
- Hard Rock Bet Asks Fans To Pick A Side With 'Battle of the Bets'
Marketing Daily, Danielle Oster - Wednesday, March 19, 2025
New daily feature on the sports betting platform lets players wager ...
- Marriott Bonvoy Goes 'Points For Points' With March Madness Campaign
Marketing Daily, Danielle Oster - Wednesday, March 19, 2025
Official hotel partner of the NCAA offers rewards points equivalent to t ...
- Energy Drink Brand Celsius Partners With Players From Every March Madness Team
Marketing Daily, Danielle Oster - Tuesday, March 18, 2025
"Energizing The Madness" campaign represents the brand's largest name, image, and likene ...
- MLB's Shohei Ohtani Is Big In Japan -- And Everywhere Else
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 18, 2025
Ohtani has about 20 active sponsorship deals at any time, like wi ...
- RSN Remedy: NBCU's Peacock Streaming Add-On Access
Television News Daily, Wayne Friedman - Wednesday, March 19, 2025
NBCU is offering its regional sports channels under its main Peacock premi ...
- Michelob Ultra Awards Fan A 10-Day Dream Contract In New NBA Contest
Marketing Daily, Teresa Buyikian - Monday, March 17, 2025
It's as close as most consumers will ever get to a profession ...
- Audi, MLS Kick Off 10th Year In Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 13, 2025
The automaker also funds initiatives that support equity and inclusion, including $570,0 ...
- Sports Betting TV Spend: $130.8M, FanDuel And DraftKings Tops
Television News Daily, Wayne Friedman - Friday, March 14, 2025
This came from 24,110 airings and 10.9 billion impressions, coming amid hea ...
- Great New A&E Show Reveals Atrocious Behavior Of NFL Fans
TVBlog, Adam Buckman - Friday, March 14, 2025
The 10-episode, one-hour series - premiering next Wednesday - was filmed la ...
- Instagram Posts About NBA, Super Bowl Boosted Sports Publishers In February
Research Intelligencer, Robert Williams - Thursday, March 13, 2025
Bleacher Report and ESPN led publishers with 82 million and 70 milli ...
- Women's Sports TV Ads More Than Double In 2024 - To $244M
Advanced TV Insider, Wayne Friedman - Wednesday, March 12, 2025
Women's live sports boosted engagement for brands by 40% vs. the avera ...
- Global FAST Channels: Fast 42% Growth Over Past 2 Years
Television News Daily, Wayne Friedman - Wednesday, March 12, 2025
The U.S. represents 74% of countries surveyed - with 1,189 channels. Addi ...
- March Madness 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Thursday, March 13, 2025
Executives did not provide financial details including price hikes, but a Paramou ...
- NBA, WBD Aftermath: Zaslav Says It Was A 'Great Decision'
TV Watch, Wayne Friedman - Monday, March 10, 2025
It may have lost one of the most important U.S. sports ...
- E.L.F. and NWSL: A Power Play for Gender Equity
CPG Insider, Sarah Mahoney - Friday, March 7, 2025
The beauty brand's latest sponsorship reinforces its mission to "level the playi ...
- UConnic Blonde: Madison Reed, Paige Bueckers Change The Game
Marketing Daily, Sarah Mahoney - Friday, March 7, 2025
The beauty brand celebrates the basketball phenom with her very own sha ...