Optimum Sports, the sports media and marketing arm of Omnicom Media, has appointed Todd Fischer to the newly created role of Chief Strategy and Property Officer.  

To date it’s the most senior hire at the unit since Jeremy Carey took the reins as president in January. He succeeded Tom McGovern, Optimum Sports’s longtime leader and co-founder. 

Fischer is tasked with accelerating growth and deepening integration across the operation’s capabilities.  

He joins from Omnicom’s sports and entertainment-focused experiential agency GMR Marketing, where he served for over a dozen years, lastly as executive vice president-client consulting. He worked with clients including Amazon Web Services, Comcast, and Google. 

The move also comes on the eve of this summer’s FIFA World Cup, hosted by North America, which the agency estimates will drive a $10.5 billion surge in global advertising spending across sponsorships and fan engagement. 

“This is about bringing the full power of the Omnicom network together in a more intentional way,” said Carey. “Todd understands how to connect media, partnerships, and experiences to deliver client-centric solutions that drive better business outcomes. His leadership will help us scale that approach for clients at a time when the sports landscape is only getting more complex and more valuable.”