• by Fern Siegel , Yesterday

Social media agency Now Agency and Zeover, an AI marketing technology platform, created a partnership that integrates Zeover’s AI's optimization with Now to align content and brand marketing to AI discoverability.

By aligning these capabilities, brands that include Disney and Amazon can strengthen how they appear in AI-generated answers and search results.

“We’re seeing a real shift in how brands think about visibility and discoverability. It’s no longer only about ranking on traditional search engines, it’s about whether AI platforms like ChatGPT, Gemini, and Perplexity are actually recommending and surfacing your brand when consumers are searching for information, products, or inspiration. That’s becoming an increasingly important part of the marketing conversation,” Gabe Feldman, managing partner, Now, told Agency Daily.

Reign Maker Group, which owns the Now Agency, sees the alliance as a plus for brands and talent-launching ventures. Social content, creators and original media are no longer tools for engagement but critical elements determining how algorithms rank, recommend and retrieve brands. 

The Zeover partnership puts Now in a lead position for generative engine optimization.

“Brands can put out strong content, but if AI systems aren’t able to properly understand or surface that content, there’s a real chance they get overlooked in the future of search and recommendations,” added Feldman. “Companies that train those systems  will have a significant advantage.”