New York-based ad group Meet The People announced its expansion into the South with the acquisition of The Loomis Agency a Dallas-based shop serving challenger brands and its digital marketing arm, Iluminere. Terms weren’t disclosed.  

With the deal MTP expands to 12 brands and over 850 employees across North America.   

“This acquisition completes a key milestone in our U.S. build-out,” stated Tim Ringel, Meet The People Founder and Global CEO. “Dallas is home to a large concentration of major and mid-sized companies, and Loomis gives us a strong foundation there in a market that is critical to our growth and to the offering we bring clients and investors alike.”   

Both Loomis and Iluminere will will retain their brand identities and client relationships. Mike Sullivan will continue as CEO.  

MTP’s collection of agencies provide services including creative, media, experience and data. It is backed by Innovatus Capital Partners. 

Pictured above (l to r): Josh Whitaker, chief digital officer, Iluminere; Julie Ondrusek, COO, The Loomis Agency, Sullivan, Ringel, and Dax Hardage, chief creative officer, Iluminere.