- The Orange Sweat Is Back: Gatorade Reintroduces Classic Theme For The World Cup
Marketing Daily, Teresa Buyikian - Sunday, April 26, 2026
Ad, filmed in both color and black-and-white, shows players' sweat as brig ...
- NBA Regular Season Ad Spend Hits $760M, Viewing +16%
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
Regular-season NBA games across all platforms grew 16% to an average 1 ...
- Modelo Beer Goes All-In On World Cup With Largest Ever Futbol Investment
Marketing Daily, Teresa Buyikian - Tuesday, April 21, 2026
The Mexican beer's "Best Seat in the House" campaign shows fans watchi ...
- Ecco, Asics Capitalize On Nike's Marathon Misstep
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 21, 2026
Nike continues to take heat over a marketing blunder that dissed Bost ...
- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
Research Intelligencer, Rob Williams - Wednesday, April 22, 2026
The NFL has achieved something extraordinary: convincing America to watch grown m ...
- FIFA Changes MetLife Stadium Name
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 20, 2026
FIFA doesn't want the companies stadiums are named after to overshadow i ...
- Define YouTube's Brand: More A Premium Streamer?
TV Watch, Wayne Friedman - Tuesday, April 21, 2026
On the back of YouTube's NFL Sunday Ticket package of out-of-market game ...
- Toyota Leverages NFL Draft To Boost Girls Flag Football
Marketing Daily, Tanya Gazdik - Friday, April 17, 2026
Team Toyota athlete and Pittsburgh Steelers wide receiver Michael Pittman Jr. wi ...
- Score A Suite: Marriott, Visa's New Global Play For FIFA World Cup
Marketing Daily, Teresa Buyikian - Friday, April 17, 2026
In social videos, soccer players promote the "Sleepover Suite," which is ...
- Streamers' Brand Ad Spend, Media Value Up 9% To $458M
Television News Daily, Wayne Friedman - Monday, April 20, 2026
Legacy TV network-based media companies continue to use their network-owned ad ti ...
- LIV Gold League Coverage Suffers Outage On Thursday
Around the Net In Media, Ray Schultz - Friday, April 17, 2026
Coverage of LIV Golf League golf in Mexico City went black ...
- Activation: ELI Marketing Rebrands As Assembli
MAD, Fern Siegel - Thursday, April 16, 2026
The agency signed a multi-year extension for the College Football Playoff. ...
- Stella Artois, David Beckham Team Up To Elevate FIFA World Cup Experience
Marketing Daily, Teresa Buyikian - Wednesday, April 15, 2026
In one spot, the soccer star is an oasis of calm duri ...
- Vibe Twisted Sips Steps Up To The Plate As Minor League Baseball Sponsor
Marketing Daily, Teresa Buyikian - Monday, April 13, 2026
Vibe, a Gen Z-targeted wine-based RTD cocktail brand, will work with mo ...
- AT&T Spent A Month Inside March Madness. Was It Worth It?
Marketing Daily, Sarah Mahoney - Monday, April 13, 2026
The best advertising in the world can't manufacture a buzzer-beater. That's exact ...
- U.S. Bank Inks Multiyear NFL Deal
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 12, 2026
One component of the deal is a customized financial guidance program f ...
- Oikos Celebrates Athletes' Strength, Perseverance
Out to Launch, Fern Siegel - Friday, April 10, 2026
The social-media work isn't about sports stats, but overcoming adversity. ...
- Justice Department Probes NFL As Consumers Say Watching Football Is Too Expensive
Around the Net In Media, Ray Schultz - Thursday, April 9, 2026
The National Football League is being investigated by the U.S. Justice Departme ...
- Jell-O Gives Fanquakes A New Measuring Unit: The Jiggle
CPG Insider, Sarah Mahoney - Friday, April 10, 2026
The Jell-Ometer is the latest in Kraft Heinz's bid to replace b ...
- West BBDO, AT&T Make Masters 'Connection'
MAD, Fern Siegel - Thursday, April 9, 2026
The spots introduce Ted, the telecom's new brand ambassador. ...
- Soccer Legend Tim Howard Stars In Jim Beam's World Cup Effort
Marketing Daily, Teresa Buyikian - Friday, April 10, 2026
Howard appears at a BBQ and other spots where "fans gather ...
- Offside: Trump Admin Steps Over NFL Media Line
TV Watch, Wayne Friedman - Friday, April 10, 2026
Analysts believe Trump wants to "even the score" - not necessarily on ...
- P&G Sets Multibrand Deal With WNBA
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 8, 2026
P&G and the WNBA's tie-up will span marketing, retail and digital channel ...
- Prediction Markets: Do Networks Need More Transparency About How They Work?
TV Watch, Wayne Friedman - Thursday, April 9, 2026
Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Cor ...
- More Sports On Linear, Streamers? There's A Price To Pay
Advanced TV Insider, Wayne Friedman - Wednesday, April 8, 2026
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Wa ...
- Scripps Sports To Air Nashville Predators Games
Around the Net In Media, Ray Schultz - Tuesday, April 7, 2026
The Nashville Predators and Scripps Sports have signed a deal to bri ...
- 'Raised' Expectations: Tequila Don Julio Toasts World Cup
MAD, Fern Siegel - Monday, April 6, 2026
The brand designed a new gold bottle and began rolling out ...
- Annual NFL Rights Expected To Hit $15 Billion Or More
Around the Net In Media, Ray Schultz - Monday, April 6, 2026
Due to its negotiating strength, the NFL is expected to achieve ...
- Jordan's Furniture Avoids Huge Giveaway
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 5, 2026
The regional furniture company created an old-school promotional stunt now engineered f ...
- The NFL: Spread The Wealth - Supply And Demand
TV Watch, Wayne Friedman - Monday, April 6, 2026
In adding a 'Thanksgiving Eve' game, the NFL seems now to ...