- WNBA All-Stars Ionescu, Wilson Go 'Beyond The Bleachers' Again For AT&T
Marketing Daily, Danielle Oster - Thursday, August 7, 2025
The campaign centers around a contest offering the chance for a "dre ...
- Tech Co. Acer Partners With Stanford Athletics
Marketing Daily, Danielle Oster - Wednesday, August 6, 2025
Acer's first sports marketing initiative includes sponsoring a Stanford Cardinals football match ...
- Web User Wants SCOTUS To Intervene In Video Privacy Battle With Paramount
MediaDailyNews, Wendy Davis - Tuesday, August 5, 2025
A California resident who recently lost his privacy battle with Paramount wi ...
- Spectrum Enters Multiyear Marketing Deal With Struggling St. Louis Cardinals
Marketing Daily, Danielle Oster - Monday, August 4, 2025
Telecom brand inks partnership as the Cardinals face attendance challenges amidst ...
- Jumping The Cable TV Deal Line: ESPN's Equity Deal With The NFL?
TV Watch, Wayne Friedman - Tuesday, August 5, 2025
The league would get a 10% minority equity ownership in ESPN, whi ...
- Stellantis Signs NFL Rookie As Ambassador
Marketing Daily, Tanya Gazdik - Sunday, August 3, 2025
Dillon Gabriel has a well-known fondness for the Chrysler Pacifica, which ...
- Sally Jenkins Leaving 'The Washington Post' To Join 'The Atlantic'
Publishers Daily, Ray Schultz - Wednesday, July 30, 2025
The sportswriter accepted a buyout offer from "The Post" and will jo ...
- MiLB Campaign Sets Guinness Record
MAD, Steve McClellan - Tuesday, July 29, 2025
The experiential campaign from Good Sports Creative traveled the country to garn ...
- Alejandro Agag To Advise Motorsport Network
Publishers Daily, Ray Schultz - Tuesday, July 29, 2025
Agag will serve as a strategic advisor to Chairman Gary Fegel. ...
- Streaming Ad Sales Grow 22% In Q2, Upfront Sees Spikes
Television News Daily, Wayne Friedman - Wednesday, July 30, 2025
Cable TV took the brunt of the rise in streaming - wi ...
- Sprite Drafts Footballer Jalen Hurts For Next Chapter Of 'Obey Your Thirst'
Marketing Daily, Danielle Oster - Monday, July 28, 2025
The Philadelphia Eagles quarterback's "Success Hurts" spot runs across linear and streami ...
- Disney Upfront: Big Gains In Streaming, Sports
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Streaming accounted for 40% of total upfront volume for Disney. The compa ...
- NBCU Starting A Sports Network - After Axing One 4 Years Ago?
TV Watch, Wayne Friedman - Tuesday, July 29, 2025
Comcast/NBCU is considering starting up a sports network as a supplemental platfo ...
- Streaming Video Viewer Asks Court To Revisit 'Deeply Misguided' Privacy Ruling
MediaDailyNews, Wendy Davis - Thursday, July 24, 2025
An Illinois resident is asking a federal appellate court to revisit ...
- Spotify, Netflix Partner On 'Happy Gilmore' Game Promo
MediaDailyNews, Colin Kirkland - Thursday, July 24, 2025
The game, available exclusively in the Spotify app, invites players to conju ...
- Heather Burns To Serve As First Women's Sports Editor Of 'USA Today'
Publishers Daily, Ray Schultz - Wednesday, July 23, 2025
Prior to this, Burns led ESPN's digital NFL team. ...
- Publicis Acquires Sports Marketing Firm Bespoke
MAD, Steve McClellan - Tuesday, July 22, 2025
The agency was founded a decade ago by two Omnicom veterans Mi ...
- Commanders, Guardians Land In Trump's Crosshairs Over Name Changes
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 21, 2025
Both teams have had their current names since their respective seasons ...
- TikTok Changes The Game For Sports Fandom, Brands Take Note
Research Intelligencer, Robert Williams - Monday, July 21, 2025
The social-video app isn't just fueling fandom. It's creating it, transforming passi ...
- Fox Posts 'Double-Digit' Upfront Sales Hike
Television News Daily, Wayne Friedman - Monday, July 21, 2025
Fox has completed its 2025-26 upfront with "double-digit" ad sales gains acro ...
- Paddletek Shows Why Pickleball Is A 'Real Sport'
MAD, Fern Siegel - Wednesday, July 16, 2025
Young & Laramore's campaign showcase's pickleball's athleticism. ...
- MLB 'Sunday Night Baseball' Suitors: NBC, Apple, ESPN
Television News Daily, Wayne Friedman - Thursday, July 17, 2025
MLB Commissioner Rob Manfred told CNBC he plans to make a decisi ...
- Powered By Netflix, Streaming's Share Soars To 46% In June
Television News Daily, Wayne Friedman - Tuesday, July 15, 2025
Broadcast TV fell below a 20% share of viewing for the fir ...
- Lead-Out/Lead-In Program Benefits: Now For Streaming?
TV Watch, Wayne Friedman - Monday, July 14, 2025
Cycling video podcast "The Move" rocketed to number one, according to Lan ...
- Uber Partners With LA28 Olympic, Paralympic Games
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 10, 2025
Uber will also support NBCUniversal's coverage of the LA28 Games as we ...
- Taco Bell Collab With Bad Birdie Fits Next-Gen Golfers
Marketing Daily, Teresa Buyikian - Wednesday, July 9, 2025
Bad Birdie, a golf wear company that targets young golfers, is offeri ...
- Automotive Spending On National TV In June Falls Nearly 6%
Marketing Daily, Tanya Gazdik - Wednesday, July 9, 2025
Household TV ad impressions in June 2025 totaled 15.5 billion, down 25. ...
- Novartis Leverages Sports Sponsorships
Pharma & Health Insider, Les Luchter - Thursday, July 10, 2025
Besides the NFL, the pharma company has a deal with PlayersTV, ...
- Gen Z Drives MLB All-Star Buzz As Viewership Surges Midseason
Research Intelligencer, Robert Williams - Thursday, July 10, 2025
A majority of MLB viewers plan to tune into at least o ...
- Nascar Viewing Down 9% To 2.98M, Formula 1 Up 7%
Television News Daily, Wayne Friedman - Wednesday, July 9, 2025
Five races on broadcast networks Fox and NBC are higher - ...