Tag results for "sports"
- Mattel Releases Barbies For International Women's DayAs of today, there seems to be a lack of brands activati ...
- Serena Williams To Help Craft Visual Identity For WNBA's Toronto TempoWith an ownership stake in the team, the tennis legend will he ...
- Yankees Relax Longtime Facial Hair Ban"It's not just about grooming; it's about personal branding and the natu ...
- Pepsi Renews MSG Deal, Expands Into The ExosphereThe renewal builds on Pepsi's exclusivity at MSG venues and properties, includi ...
- NBA All-Star Game Sees Ratings Drop With New Format, But Viewers Respond PositivelyWhile the new format drew mixed reactions, it appears to have influenc ...
- Mazda Launches Racing Video Series"First To The Finish" will feature a behind-the-scenes look at the stori ...
- Dentsu Tees Up PGA Movie, Taps 'Despicable' Producer To Make ItThe feature film, part of a "transmedia" Dentsu project, will anthropomorphize t ...
- Toyota Launches Hispanic Podcast, Racing Campaign, 'Mountain of Dreams' Ski ClinicThe automaker aims to reach Hispanic consumers via a podcast series fr ...
- Powerade Returns For March Madness With 'It Takes More To Get This Far'Campaign will include UConn Huskies forward Alex Karaban and University of Arizo ...
- WBD's Max: No Extra Sports, News Charge For Ad-Free TiersAt the same time, WBD now says that beginning March 30, B ...
- Viewing Rises 5% In January, Disney Dominates With 12% ShareCable news TV networks were up 26% overall vs. December, with MSN ...
- ESPN, MLB Agree To End Contract Early, Cord-Cutting, Profits Issues RemainIn a dramatic pullback against ever-higher sports rights fees, ESPN is opti ...
- Air Ball: NBA All Star Game Misses Nielsen NetThe NBA just recorded its second-worst performance of the NBA All-Star Ga ...
- Automakers Spend Big On Sports In JanuaryChevrolet and Honda allocated the largest share of budget to NFL gam ...
- Let's Break Up: Sports On Streamers Will Cause FragmentationGrowth of sports on streamers will only drive a bigger wedge in ...
- The Beats Go On: Star Athletes Train With Powerbeats Pro 2The Apple earbuds reflect the athletes' intensity, using top audio to fu ...
- January Streaming Grew 21% YOY, 5% Since Last MonthNFL and NCAA sports content made the difference. Broadcast added one-tenth ...
- Rivian Sponsors SXSW, Jaguar Focuses On NBARivian is planning an "electric roadhouse," described as "a neon wonderland wi ...
- After Venu Sports: ESPN Bets Streaming Alone As 'Sports Destination'Disney is surely focusing heavily on this product launch, with ESPN ...
- Adidas Tackles Athlete Self-Doubt, Launches $850 SneakersThe company is rolling out the next phase of "You Got Thi ...
- Stagwell Acquires Sports Marketing AgencyGold Rabbit Sports was founded by Andre Schunk in 2020 after ...
- Womanizer Accuses NASCAR Of Sexual Double Standards, Drives OOH PushA mobile billboard will circle Daytona International Speedway on Feb. 12. Othe ...
- New Publicis Offering To Help Clients Invest In Women's SportsIt's called Women's Sports Connect (WSC) and creates opportunities across media, conten ...
- PGA Tour Players Can't Resist TruGreen LawnTwo 30-second spots feature PGA Tour players Jason Day, Ben Griffin a ...
- Honda, NHL Renew Longstanding PartnershipThe two are partnering on a new video series highlighting the leag ...
- Super Bowl Metrics: The Eagles Drew Big Increase In Advance ReadershipThe Super Bowl drew intense interest online in the days leading ...
- News/Media Alliance Tells NFL To Allow Locker Room AccessThe decades-long access policy was good for the NFL brand, the Allian ...
- Horizon Sports & Experiences Acquires StrategicStrategic president Peter Stern is joining HS&E, part of Horizon Media, ...
- Nike Returns To Super Bowl With All-Star CastThe voiceover by Grammy-winning rapper Doechii calls out some of the limitatio ...
- 'Premium' Live TV News Content: Streaming Bound?News and sports continue to dominate linear TV channels. But it loo ...
