- 'Premium' Live TV News Content: Streaming Bound?
TV Watch, Wayne Friedman - Monday, February 10, 2025
News and sports continue to dominate linear TV channels. But it loo ...
- Elmo Gives Federer And On Sneakers A Spelling Lesson
Marketing Daily, Sarah Mahoney - Friday, February 7, 2025
Both On and Skechers are stepping out at the Super Bowl. ...
- NFL Team Sponsorship Deals Rise To $2.5B
Television News Daily, Wayne Friedman - Friday, February 7, 2025
Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunication ...
- Super Bowl Betting Hits New Highs: Will TV Viewers Do The Same?
TV Watch, Wayne Friedman - Thursday, February 6, 2025
Will the Super Bowl see another viewing record? The betting line m ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
MediaDailyNews, Joe Mandese - Monday, February 3, 2025
Out-of-home viewing is important for sports and live event programming - especial ...
- Rockstar Energy Expands Athlete Roster With LPGA Golfer Charley Hull
Marketing Daily, Danielle Oster - Thursday, January 30, 2025
"LPGA fans are twice as likely than the average consumer to choo ...
- Ford Supports Young Racers, Offers Owners Racing Experiences
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2025
The Ford Performance Racing School offers on-track driving instruction for every performan ...
- NFL Post-Season Ad Spend Up 22%
Television News Daily, Wayne Friedman - Friday, January 31, 2025
National TV ads from five linear TV networks and simulcast network airin ...
- NHL Launches 'Youth-Centric' Animated Program
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2025
The show will feature teenaged commentators appearing as animated avatars who ca ...
- 'The Athletic' Extends The Connections Game To Sports
Publishers Daily, Ray Schultz - Wednesday, January 29, 2025
Connections: Sports Edition will debut on February 9 with a football-themed puz ...
- Streaming Co-Viewing Strength: Sports, Premium Programs
Advanced TV Insider, Wayne Friedman - Wednesday, January 29, 2025
Streaming co-viewing for all on-demand OTT programming was higher than linear ...
- 'The Ring' Magazine Returns To Print After Halting It In 2022
Publishers Daily, Ray Schultz - Monday, January 27, 2025
The 102-year-old magazine "The Ring" is now offering six print issues ...
- How Toyota Will Show Up For Super Bowl Season
Marketing Daily, Phyllis Fine - Friday, January 24, 2025
Toyota is leveraging its longstanding support of Historically Black Colleges and Universiti ...
- Instacart Teases Super Bowl Debut During NFL Conference Championship Games
Marketing Daily, Danielle Oster - Saturday, January 25, 2025
The teaser stars Isaiah Mustafa as Old Spice Guy, and depicts "rehearsal ...
- Havas Acquires CA Sports, Boost Sports Marketing In Spain
MAD, Fern Siegel - Wednesday, January 22, 2025
CA Sports' client roster includes Grupo Bimbo, Cupra, Coca-Cola and Konami. ...
- FanDuel Teases Manning Vs. Manning Super Bowl Showdown
Marketing Daily, Danielle Oster - Wednesday, January 22, 2025
The sports betting brand unveiled the second teaser for its Super Bo ...
- Meta, Oakley To Market Smart Glasses Aimed To Athletes
MediaDailyNews, Colin Kirkland - Wednesday, January 22, 2025
Meta is planning to release new AR smart glasses in partnership wi ...
- Comcast Launches 'Skinny' Bundle: Focuses On Sports, News
Television News Daily, Wayne Friedman - Thursday, January 23, 2025
The $70-a-month package offers more than 50 broadcast, cable news and spor ...
- YouTube, Netflix, Prime Hit Viewing Records In December
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
For 2024, Nielsen says the year included nine days with over 1 ...
- AT&T Stages Experiential Event Series At College Football Championship
Marketing Daily, Danielle Oster - Sunday, January 19, 2025
Among the events: a "Playoff Fan Central" activation featuring an "immersive passi ...
- Live Sports Drive Viewership For Broadcast Amid Streaming Threat
Research Intelligencer, Robert Williams - Wednesday, January 15, 2025
Sports made up 26.4% of all broadcast viewing time in the thi ...
- Altice USA Knocks Off Nexstar, MSG: Rehabbing Sports/News Content?
TV Watch, Wayne Friedman - Wednesday, January 15, 2025
Altice USA - the fourth-largest cable TV distributor with 2.3 million subscribe ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- DirecTV Launches 'MySports' Bundle In Wake Of Venu Sports
Television News Daily, Wayne Friedman - Tuesday, January 14, 2025
The streaming package of 40 sports and broadcast TV channels will initial ...
- Venu Sports Fallout: Winners And Losers
TV Watch, Wayne Friedman - Tuesday, January 14, 2025
MoffettNathanson media analyst Robert Fishman wonders whether Disney could streamline/simplify its compl ...
- NFL Games On Amazon, Netflix Curtail Long-Standing Habit
TVBlog, Adam Buckman - Tuesday, January 14, 2025
Old habits die hard and in this case, the habit is t ...
- Walt Disney, Retailers, Automakers, NFL Among Those Supporting Fire Relief Efforts
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, January 12, 2025
Disney is working with several on-the-ground relief groups including the American R ...
- Game On: Tylenol Supports Sports Mascots
MAD, Fern Siegel - Thursday, January 9, 2025
Created by Doner, the spot airs during playoffs and pre-game Super B ...
- Disney/Fox/Warner Bros. Discovery Punt Venu Sports
Television News Daily, Wayne Friedman - Friday, January 10, 2025
Venu Sports will not move ahead and launch as a new maj ...
- DirecTV, Dish Ask Court To Reject Abandonment Of Fubo-Venu Ruling
Television News Daily, Wayne Friedman - Thursday, January 9, 2025
DirecTV and EchoStar (Dish Network) continued to back legal rulings against Ve ...