- SCOTUS Shouldn't Intervene In Video Privacy Battle, Web User Argues
MediaDailyNews, Wendy Davis - Tuesday, July 1, 2025
Attorneys for California resident Michael Salazar are urging the Supreme Court ...
- As Sales Plunge, Nike Bets Big On Athletes, Not Icons
Marketing Daily, Sarah Mahoney - Monday, June 30, 2025
As the brand pivots back to sports performance, athletes like Faith Kipyeg ...
- WNBA Adds Cleveland, Detroit, Philly Teams
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 30, 2025
The cities were selected based on an analysis of market viability, committ ...
- Genesis Becomes First Global Official Vehicle Of PGA Tour
Marketing Daily, Tanya Gazdik - Thursday, June 26, 2025
The deal includes Genesis as the first sponsor of the PGA Tour ...
- Topgolf Offers 'Better' Summer Fun
MAD, Fern Siegel - Wednesday, June 25, 2025
The spots are directed by Adult Swim comedy duo Tim Heidecker a ...
- Taco Bell Partners With Skating Legend Tony Hawk For New Lux Craving Box
Marketing Daily, Teresa Buyikian - Tuesday, June 24, 2025
The meal's release July 11 coincides with Activision's launch of Tony Hawk ...
- 'Newsweek' Debuts Sports Awards Program That Allows Fans To Vote For Teams, Destinations
Publishers Daily, Ray Schultz - Tuesday, June 24, 2025
The new initiative will focus on heartfelt stories from the ground u ...
- The Right Sports TV Mix - Market Size, Storylines, Underdogs
TV Watch, Wayne Friedman - Wednesday, June 25, 2025
The NBA Playoffs generated 31.4 billion viewing minutes for the month acro ...
- For New Balance, 'Flagg Day' Means Grit Over Glitz
Marketing Daily, Sarah Mahoney - Monday, June 23, 2025
The brand's draft-day watch party underscores a marketing strategy built on root ...
- Who Plays Pickleball Better When She Has Her Period?
Marketing Daily, Les Luchter - Friday, June 20, 2025
Perhaps the sports' top-ranked player, Anna Leigh Waters, named ambassador for Kimberly-Clark ...
- Nike Delays Kardashian Skims Launch
Marketing Daily, Sarah Mahoney - Friday, June 20, 2025
As the company's turnaround efforts drag on, the Skims speed bump won ...
- Volkswagen Campaign Promotes Soccer Inclusion
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2025
"Welcome To Our Turf" emphasizes the importance of representation across every pitc ...
- Meta Expands Smart Glasses Partnership To Oakley
MediaDailyNews, Colin Kirkland - Saturday, June 21, 2025
Meta will begin selling its first pair of AR smart glasses wi ...
- NBA Finals Ad Spend Jumps 56%, Viewing Drops 9%
Television News Daily, Wayne Friedman - Tuesday, June 24, 2025
National TV ad revenue for the major basketball contest was up 5 ...
- FanDuel Bets On Arts & Letters
Accounts on the Move, Fern Siegel - Thursday, June 19, 2025
The agency was named lead creative partner. ...
- Nutrabolt Launches C4 Local Legends Initiative Supporting Local Sports
Marketing Daily, Danielle Oster - Thursday, June 19, 2025
The brand is calling on athletes to nominate teams who will w ...
- NBA Sponsorships Equal Big Business, Right Down To The Bubbly
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 19, 2025
Sponsorships are the second-biggest source of revenue for the NBA and i ...
- Consumers' Sports TV Spend Rising - Anyone Calling A Time Out?
TV Watch, Wayne Friedman - Friday, June 20, 2025
A "New York Times" opinion piece from sports journalist Joon Lee sa ...
- Sipsmith Gin, Wimbledon Serve Excellence
MAD, Fern Siegel - Wednesday, June 18, 2025
The campaign captures the mood of the premiere tennis tournament. ...
- Lakers' Record $10B Sale Shows High Brand Value
Television News Daily, Wayne Friedman - Thursday, June 19, 2025
The Buss family sold its stake to Mark Walter, CEO of T ...
- Dentsu Expands Sports & Entertainment, Appoints Ise To Lead It
MAD, Steve McClellan - Monday, June 16, 2025
The expansion includes the international launch of Dentsu anime solutions, the expansi ...
- Gamefam Brings FIFA's 2025 'Club World Cup' To Roblox
MediaDailyNews, Colin Kirkland - Friday, June 13, 2025
Gamefam has announced a playable Roblox launch dedicated to FIFA's upcoming Cl ...
- TV Reality Alert: Google AI Ad Dunks Big On NBA Finals
TV Watch, Wayne Friedman - Monday, June 16, 2025
While text-to-video AI models have been around for a while, the differen ...
- NHL Teams See 9% Sponsorship Revenue Hike To $1.5B
Television News Daily, Wayne Friedman - Thursday, June 12, 2025
Year-over-year, 500 new brands have made deals with the NHL, with finan ...
- Academy Sports Bets Big On Fun In New Brand Push
Retail Insider, Sarah Mahoney - Wednesday, June 11, 2025
As competition heats up, the retailer leans into joy - not pressu ...
- Arena Club, Jeter Celebrate Excitement Of 'Opening Day'
MAD, Fern Siegel - Friday, June 6, 2025
The online marketplace for collectible cards is debuting its first TV ...
- ESPN Teases 'Prophecy' Streamer Campaign That Looks Back In Time, Mulls Future
TV Watch, Wayne Friedman - Monday, June 9, 2025
The campaign focuses on ESPN's beginnings, with the first "SportsCenter" broadcast, whi ...
- Reynolds, Jackman Take On Sailing World In New Venture
Mediapsssst, Richard Whitman - Thursday, June 5, 2025
Today they announced they have joined forces as new co-owners of Australia ...
- Big Syndie TV Game Shows Seek Wider Audience: On Streaming Platforms
TV Watch, Wayne Friedman - Thursday, June 5, 2025
Sony Pictures Television, producer of the biggest original syndicated game shows ...
- Classless Shaq, Smith Say Good-Bye To TNT With On-Air F-Bombs
TVBlog, Adam Buckman - Thursday, June 5, 2025
Charles Barkley and Ernie Johnson had class, while Shaquille O'Neal and Ken ...