- Amazon Sets Its Mind On Ad Council Mental Health Campaign
Marketing Daily, Les Luchter - Wednesday, June 4, 2025
"The Mind Set" features three top female athletes sharing their own ment ...
- Quick-Response Social Content: AT&T Leverages Its Partnership With NBA Superstar
Marketing Daily, Danielle Oster - Tuesday, June 3, 2025
The company shared a video from Shai Gilgeous-Alexander's mother, Charmaine, in respon ...
- Sony, NHL Expand Partnership
Marketing Daily, Tanya Gazdik - Wednesday, June 4, 2025
The NHL and Sony will work together to evolve the NHL experien ...
- NBA Playoffs So Far: Up 3% To 4.5M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
Total estimated national TV ad revenues for the NBA playoffs are near ...
- Captain Morgan's Sliced Promo Rewards Less-Than-Pro Golfers
Marketing Daily, Teresa Buyikian - Monday, June 2, 2025
The "Play the Slice" campaign for Captain Morgan's canned cocktails is ...
- MLB Backs Women's Pro Softball
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 1, 2025
MLB will assist with content, marketing and sales, events, distribution, editorial, a ...
- Stick It! Lacrosse Docuseries Does Not Fail To Fascinate
TVBlog, Adam Buckman - Monday, June 2, 2025
The great sport of lacrosse is having a media moment right n ...
- Pinterest Inks Its First Sports Deal With WNBA's New York Liberty
Marketing Daily, Tanya Gazdik - Thursday, May 29, 2025
The goal is to inspire fans and celebrate women's sports through exclusi ...
- Unique Streaming Titles Rising, Up 5% In Q2
Advanced TV Insider, Wayne Friedman - Thursday, May 29, 2025
Top premium streaming platform Netflix added a massive 18.2% more new individu ...
- How Dick's Is Outplaying Nike -- And Everyone Else
Marketing Daily, Sarah Mahoney - Wednesday, May 28, 2025
With House of Sport stores, fast-growing private labels, and smart cultural play ...
- Nutrabolt Drafts Saquon Barkley To Represent C4 Sport Drink
Marketing Daily, Danielle Oster - Wednesday, May 28, 2025
Sponsorship will include exclusive content and promotional giveaways related to the Philadelph ...
- LVMH Puts Luxury on Track With F1 Integration At Monaco Grand Prix
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2025
TAG Heuer takes pole position as title sponsor, while Moet & Chand ...
- Sports TV, Streaming Rights Fees Headed... South? It's Possible
TV Watch, Wayne Friedman - Wednesday, May 28, 2025
Under financial stress, legacy TV-network focused media companies could see consolidation th ...
- YouTube Dominates April Nielsens, Gains 29% Year-Over-Year
Television News Daily, Wayne Friedman - Tuesday, May 27, 2025
Disney, in second place, dropped 7% to 10.7% vs. 11.5% share ...
- A'ja Wilson Is Chase's New 'Greatest Cashbacker Of All Time'
Marketing Daily, Danielle Oster - Thursday, May 22, 2025
The campaign builds on the previous "#CashBros" campaign with Stephen Curry a ...
- First-Half Network Ad Market: Majors Fall 2%
Television News Daily, Wayne Friedman - Friday, May 23, 2025
Analysts typically look to Q1 and Q2 market activity for insights ...
- Nascar And Chill: Driver Ryan Blaney Helps Launch Bodyarmor Seasonal Flavor
Marketing Daily, Danielle Oster - Wednesday, May 21, 2025
Blaney will debut a special-edition Bodyarmor Chill paint scheme for his c ...
- ASICS Signs Felix, The Original Brand Influencer
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2025
The fluffy white dog reps the athletic brand's commitment to getting huma ...
- Budweiser, Bud Light Celebrate Grill Season With ESPN, Star Athletes
Marketing Daily, Teresa Buyikian - Tuesday, May 20, 2025
NFL legend Emmitt Smith and baseball great Ken Griffey Jr. participate, alo ...
- Oscar Mayer Ties Wienermobiles To Indy 500
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 20, 2025
The Wienermobile race gives Oscar Mayer a way to "own" the kicko ...
- Golden State Valkyries Takes On La Crema As Official Wine Sponsor
Marketing Daily, Teresa Buyikian - Monday, May 19, 2025
La Crema is also the official wine of the WNBA and ...
- Bluesky NBA Feature Will Bring Users Directly To Live Game Content
MediaDailyNews, Colin Kirkland - Tuesday, May 20, 2025
In direct competition with X, Bluesky is testing a new real-time spor ...
- Bombay Sapphire Named Official Gin Of E1 Electric Power Boat Racing Championships
Marketing Daily, Teresa Buyikian - Friday, May 16, 2025
The partnership will officially kick off at the next race, to ...
- NFL Goes Free For Regular-Season Streaming: For One Game, Anyway
TV Watch, Wayne Friedman - Friday, May 16, 2025
YouTube will get exclusive rights to stream the Friday night week ...
- Court Won't Revisit Paramount Privacy Victory
MediaDailyNews, Wendy Davis - Wednesday, May 14, 2025
A federal appellate court won't reconsider its recent decision in favor ...
- YouTube Slates First Live NFL Broadcast, For Free
MediaDailyNews, Colin Kirkland - Wednesday, May 14, 2025
For the first time, YouTube, the official NFL home of NFL Sund ...
- Leagues Cup Names Ocean Spray Tournament's Official Juice Sponsor
Marketing Daily, Danielle Oster - Tuesday, May 13, 2025
The brand is kicking off the partnership with a sweepstakes giving fa ...
- Nissan Launches Retro Arcade-Style Game
Marketing Daily, Tanya Gazdik - Wednesday, May 14, 2025
Nismo Electric Racer Tokyo was developed in an 8-bit visual style a ...
- Amazon Upfront Focuses On Sports, A-Lister Content
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
Amazon entertained advertisers during its upfront Monday with premiere sport events a ...
- Upfronts 2025: Live Content - The Biggest Brand TV Lure?
TV Watch, Wayne Friedman - Tuesday, May 13, 2025
Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seven ...