Tag results for "sports"
- Stagwell's Sport Beach Returns To Cannes, Expands To Other VenuesSport Beach "Clubhouses" are scheduled for Davos, The Super Bowl, South ...
- McDonald's Tweaks DEI Policies, Allstate Faces BacklashCiting the Supreme Court's 2023 decision banning affirmative action, the fast-food gia ...
- The Athletic Challenge: 'New York Times' Sports Unit Forms A UnionThe move is supported by existing "Times" union members. ...
- Disney Buys 70% Of Fubo, Merges With Hulu + Live TVWalt Disney is buying a 70% stake in sports-focused virtual pay ...
- Nike, Jordan Launch Newfangled CreativeNew spots continue Nike's latest winning-ugly ethos and an animated history ...
- Streamers' Incremental Gains: Catering To The 'Casual' Viewer?Early in December, Disney decided to place an ESPN "tile" on Disney ...
- NHL's Anaheim Ducks Kick The 'Teeth' Out Of RivalsThe campaign plays into stereotypes of Orange County, California -- then giv ...
- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media BudgetsGroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Chipotle Renames Chicago Restaurant 'Chipper' In Nod To NHL Winter Classic"Chipper" is an example of how hockey culture transcends the action ...
- Pro Pickleball Association Taps Bota Box Breeze As Official Wine PartnerThe collab developed because light wines and pickleball both "appeal to consume ...
- How Africa Creative Used A Soccer Match To Expand A Commerce PlatformThe agency created "Touchboard Discounts," a campaign that used touch technology ...
- Supercross Campaign Declares 'Saturday Is Race Day'The new campaign was created by Boston-based ad agency Gupta Media f ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions RiseTotal national TV ad revenue from the league's core networks - ESP ...
- Netflix Is Poised To Raise Prices As NFL, 'Squid Games' Foretell Strong 2025Netflix is still a bargain compared with movie theaters and cable televisio ...
- First-Round College Football Playoffs Average 10.6M ViewersThe most-viewed game for this year's first round of the new expand ...
- Nike: Turnaround Will Require Short-Term PainWith sales and profits still in decline, the new CEO says t ...
- Early NBA, College Basketball Trending Down - A Cause For Concern?NBA games on ABC, ESPN, and TNT are down 19% so f ...
- Netflix Kicks Up Sports Content With FIFA Women's World Cup DealThe agreement gives Netflix exclusive rights to the 2027 and 2031 eve ...
- X Expands Exclusive Content Partnership With NBAX has extended its partnership with the NBA, promising new experiences f ...
- Great Clips Looks For Breadth And Depth In College PlayoffsWith Disney Advertising, the hair salon chain is developing new ways ...
- Netflix Posts 'Paul v. Tyson' Subscriber Sign-Up Spike: AntennaNetflix gained a rare spike of 1.43 million new subscribers for t ...
- Venu Sports Hit With Another Legal Ding - TV Bundle Prospects?A federal judge has denied a bid by Disney, Fox Corp. a ...
- Sun Valley Resorts Channels Folk Classic With 'Ski On The Sunny Side'The campaign reimagines the song "Keep On The Sunny Side," setting t ...
- Jameson Crosses The Pond To Sponsor U.S. Major League SoccerThe brand will have a significant presence at the games themselves wi ...
- TikTok Aims To Bring New Voices To Aston Martin's F1 Racing TeamAston Martin's Formula One racing team is partnering with TikTok to dri ...
- YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'YouTube says all daily global streaming viewing is now over one billi ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 WeeksSince August 24, a total of $1.2 billion in national TV ...
- November Total TV Viewing Rose 5% - A 9-Month HighStreaming platforms grew not only in share versus that of broadcast a ...
- Meta Partners With James Cameron To Stoke Interest In VRThe partnership with the filmmaker's visual-effects company Lightstorm Vision is an effo ...
- Women's Sports Sees 200% Media Investment Gain: HorizonOverall U.S. TV viewership of women's sports is up 81% over t ...
