• by Tanya Gazdik , 96 minutes ago

Hyundai Motor Co. is brining back its fan engagement program and launching a global campaign around FIFA World Cup 26.

The effort centers on ‘The Greatest Cheer,’ a children’s art contest where winning illustrations appear on their National Teams’ FIFA World Cup 26 buses. 

Selected young winners and their guardians will enjoy exclusive FIFA World Cup experience, including match tickets, airfare and accommodations. The games are co-hosted by the United States, Canada and Mexico and take place from June 11 to July 19, 2026.

The fan engagement program, “Be There With Hyundai,” aligns with Hyundai’s commitment to foster youth engagement and global family connections.

“This initiative reflects the passion and hope of the younger generation in the National Team bus design, connecting children's dreams with the players and creating shared strength,” says Sungwon Jee, senior vice president and global chief marketing officer at Hyundai Motor Co., in a release. 

Children aged 5–12 from participating nations are invited to express their national pride and love for football (soccer) by creating artwork that captures their excitement for the tournament and sends the biggest cheer to their national teams. 

Children can download the official drawing template from FIFA.com, create their artwork, and submit the scanned image via FIFA’s email (betherewithhyundai@fifa.org). One winner will be selected for each participating national team. The contest will run until Jan. 30.

Since its launch at the 2006 FIFA World Cup Germany, “Be There With Hyundai” has been Hyundai Motor's flagship legacy program and has previously been focused on team slogan submissions.