- Traveller Named Baseball's First Official Whiskey
Marketing Daily, Teresa Buyikian - Friday, May 9, 2025
The partnership will include "360-degree" marketing that will highlight the whiskey acro ...
- Fox Premium Streamer Branded 'Fox One'
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Fox One will feature all news, sports, and entertainment content in o ...
- Fox's Upfront Ad Plan: More Contrarian Thinking
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Total time viewing on all Fox Corp. platforms was up 26% ...
- Sports TV Is A 'Rental' Business - Remedy? Buy The House
TV Watch, Wayne Friedman - Monday, May 12, 2025
Leaving the NBA will help WBD save around $300 million in annu ...
- NHL Sponsors Go To Town For Stanley Cup
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2025
In Canada, Hyundai is offering the "Race to the Cup Sales Even ...
- Versant Key Brand Focus: Sports... Pickleball, Anyone?
TV Watch, Wayne Friedman - Friday, May 9, 2025
Right now, 65% of Versant's programming is live - coming from spor ...
- Dexcom Seeks College Athletes With Diabetes For Its NIL Program
Marketing Daily, Les Luchter - Tuesday, May 6, 2025
These athletes will receive free glucose monitors as well as mentoring fr ...
- Disney Sees Strong Q2 Streaming Subscriber Growth Of 2.5M
Television News Daily, Wayne Friedman - Wednesday, May 7, 2025
Disney's global advertising inched up 1%, but domestic linear TV, ESPN a ...
- MSQ S&E Poaches M&C Saatchi Veteran To Lead Its NA Ops
MAD, Steve McClellan - Monday, May 5, 2025
Steph Lund was previously CEO at competing agency M & C Saatc ...
- Toyota Features Cool Kids In Grand Highlander Creative
Marketing Daily, Tanya Gazdik - Wednesday, April 30, 2025
Created with the NFL Draft in mind, the 2025 Grand Highlander to ...
- Pepsi Adds Women Soccer Stars, Including Alexia Putellas, To Athlete Roster
Marketing Daily, Danielle Oster - Wednesday, April 30, 2025
New Pepsi teammates will be welcomed with OOH spots, such as Engla ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 1, 2025
Some analysts expect there will be contraction of content on linear T ...
- Ford, White Claw, Kroger Gear Up For Derby
Marketing Daily, Tanya Gazdik - Tuesday, April 29, 2025
This year's partners and brand experiences reflect the Derby's evolution, blending lega ...
- Cadillac Partners With NFL's Christian McCaffrey
Marketing Daily, Tanya Gazdik - Sunday, April 27, 2025
McCaffrey's strong connection to California will help Cadillac drive its mission ...
- NHL Markets Stanley Cup Playoffs
MAD, Fern Siegel - Thursday, April 24, 2025
"It Takes Everything," created by Highdive, reveals the intensity of competition. ...
- ESPN's Streaming 'Flagship' Is Coming: Scoring For 2025?
TV Watch, Wayne Friedman - Friday, April 25, 2025
One key piece of the puzzle is adding in "short-form" video conten ...
- Last Call For TNT As Final NBA Playoffs Get Underway
TVBlog, Adam Buckman - Tuesday, April 22, 2025
TNT is saying good-bye to the NBA in about six weeks, b ...
- Rockstar Energy Helps Produce Documentary On Athlete Partner Malcolm Stewart
Marketing Daily, Danielle Oster - Sunday, April 20, 2025
The film on the motocross racer, "Stewart 27," will debut exclusively ...
- TikTok Renews MLS Partnership
MediaDailyNews, Colin Kirkland - Friday, April 18, 2025
TikTok will continue to be integrated into all league games via in-stadi ...
- Yahoo Sports Teams Up With Motorsport Network On New Racing Hub
Publishers Daily, Ray Schultz - Thursday, April 17, 2025
The collaboration will feature shows co-produced by the two brands. ...
- Future Unveils Sports-Fashion Hub
Publishers Daily, Ray Schultz - Thursday, April 17, 2025
The new quarterly will focus on the intersection between sports and fash ...
- Who Are The Most Marketable Stars Headed To The NFL?
MAD, Steve McClellan - Wednesday, April 16, 2025
In the leadup to the NFL Draft, TMA's Platinum Rye h W ...
- Coach Courts The WNBA, Betting On Fashion, Fandom And Pride
Marketing Daily, Sarah Mahoney - Wednesday, April 16, 2025
The partnership includes expanded support of WNBA Pride, spotlighting LGBTQ+ inclusion a ...
- Comedian Andrew Rousso Appears As Coco Gauff's 'Smoothie Boy' For Naked Juice
Marketing Daily, Danielle Oster - Tuesday, April 15, 2025
The campaign follows Naked naming Coca Gauff its first "Chief Smoothie Office ...
- The Arena Group's Firing Line:The 2024 Financials Are Moderately Encouraging
Publishing Insider, Ray Schultz - Tuesday, April 15, 2025
The firm reported Q4 2024 revenue of $36.2 million, an 8% le ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53M
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
Average national TV viewership has seen a slight 2% decline to ...
- In Masters Win, Nike Honors McIlroy With Pitch-Perfect Spot
Marketing Daily, Sarah Mahoney - Monday, April 14, 2025
Pimento sandwiches and a green blazer celebrate the Nike athlete's rare Gra ...
- 'USA Today' Debuts Women's Sports Hub
Publishers Daily, Ray Schultz - Monday, April 14, 2025
The new offering will feature multimedia coverage of both collegiate and profession ...
- Game Face: TheLinkU Selects DSHPL As Social AOR
Accounts on the Move, Fern Siegel - Thursday, April 10, 2025
The NIL (Name, Image, Likeness) platform focused on opportunities for college athle ...
- Minute Maid Tapped As Official Juice Sponsor Of WWE
Marketing Daily, Danielle Oster - Thursday, April 10, 2025
The deal includes live events, a broadcast campaign, packaging, and an initiati ...