- 'Cosmopolitan' Launches A Sports Series
Publishers Daily, Ray Schultz - Thursday, April 10, 2025
The magazine's Cosmo Sports will provide an 'all-day look' at athletes. ...
- March Madness Brands Top Recall: Freshpet, TurboTax, Geico, Dick's, Buffalo Wild Wings
Television News Daily, Wayne Friedman - Friday, April 11, 2025
Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% ...
- BWH Hotels Partners With United Soccer League
Marketing Daily, Danielle Oster - Wednesday, April 9, 2025
BWH Hotels will be featured as a presenting partner for all 1 ...
- Mercedes-Benz Goes All-Out For Masters
Marketing Daily, Tanya Gazdik - Tuesday, April 8, 2025
"We're excited that the game of golf continues to diversify and appe ...
- Football Swaps Footlongs: Jersey Mike's Named NFL's Official Sub Sponsor
Marketing Daily, Teresa Buyikian - Monday, April 7, 2025
Under the agreement, Jersey Mike's replaces Subway as a sponsor, and wi ...
- M+C Saatchi S+E Fills NA Leadership Gap After Defections
MAD, Steve McClellan - Monday, April 7, 2025
The announcement follows the defection of two long-time leaders there - Andr ...
- Court Sides With Paramount In Video Privacy Battle
MediaDailyNews, Wendy Davis - Friday, April 4, 2025
A divided appellate panel refused to revive a lawsuit alleging that Paramou ...
- Hallmark, NFL In Upfront Love Match
TVBlog, Adam Buckman - Monday, April 7, 2025
Hallmark is continuing a partnership with the NFL going into this year ...
- WWE Wrestlers Take Over Supercell's 'Clash Of Clans'
Marketing Daily, Danielle Oster - Thursday, April 3, 2025
The partnership includes WWE wrestlers being transformed into characters within the ga ...
- Sports Streaming TV Strikeout: High Cancellations At Season's End
Television News Daily, Wayne Friedman - Friday, April 4, 2025
Samsung Ads research shows 75% of viewers cancel or pause their subscriptio ...
- News Corp. Sells Foxtel Group To DAZN
Publishers Daily, Ray Schultz - Wednesday, April 2, 2025
As part of the sale, News Corp. received a minority interest ...
- Live TV Still Making A Mark For Linear
TV Watch, Wayne Friedman - Thursday, April 3, 2025
For some hard-pressed linear TV networks, the good news is that t ...
- Rockstar Energy Adds Formula Drift Driver Amanda Sorensen To Sports Roster
Marketing Daily, Danielle Oster - Tuesday, April 1, 2025
The 22-year-old is the latest in a series of motorsports drivers a ...
- Liquid Death Partners With MSG Family Of Companies
Marketing Daily, Danielle Oster - Tuesday, April 1, 2025
Brand will have a significant presence at venues including Madison Square Gard ...
- Ford, Detroit Lions Extend Partnership
Marketing Daily, Tanya Gazdik - Tuesday, April 1, 2025
The Detroit Lions posted a video featuring Coach Dan Campbell that announc ...
- College Athlete Sponsorship Deals Valued At More Than $1B
Television News Daily, Wayne Friedman - Wednesday, April 2, 2025
Apparel and accessories marketers made more than 470 deals from March 2024-Mar ...
- NFL Nears 'Opt Out' Of TV, Streaming Deal Decision
Television News Daily, Wayne Friedman - Tuesday, April 1, 2025
NFL Commissioner Roger Goodell has already said the league's current deals wi ...
- Oi Ocha Releases Limited-Edition Shohei Ohtani Bottle For MLB Opening Day
Marketing Daily, Danielle Oster - Friday, March 28, 2025
Partnership with Ohtani as a global brand ambassador began last year a ...
- Baseball Goes Anime In Celebration Of 2025 MLB Season
Marketing Daily, Danielle Oster - Sunday, March 30, 2025
"Heroes of the Game" transforms baseball stars into anime athletes with seemi ...
- Coors Light Turns Bad Baseball Opener Seats Into Free Beer
Marketing Daily, Teresa Buyikian - Thursday, March 27, 2025
Fans in obstructed-view seats for home opening games in Arizona and N ...
- Remarkable And 'Most Marketable' NCAA Basketball Stars
Mediapsssst, Richard Whitman - Thursday, March 27, 2025
Just in time for the "Sweet 16" portion of the NCAA's basketba ...
- Finnish Long Drink Promotes 'The Art Of Drinking At Home In Underwear'
Marketing Daily, Teresa Buyikian - Wednesday, March 26, 2025
In honor of Kalsarikannit," or staying "pants-drunk" during March Madness, brand ...
- Ford, Kentucky Derby Sign Multiyear Partnership
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2025
Ford will showcase vehicles assembled up the road in Louisville, Kentucky, su ...
- Men's 'March Madness' Up 4% Through First Two Rounds
Television News Daily, Wayne Friedman - Wednesday, March 26, 2025
Sunday viewing was up 13% to 10.1 million. The early evening wind ...
- AT&T 'Guarantee' Campaign Extends To Famously Unpredictable March Madness
Marketing Daily, Danielle Oster - Monday, March 24, 2025
The longtime March Madness sponsor's campaign features some 10 college and N ...
- Streamers Share Hits With Linear TV And Both Benefit
TVBlog, Adam Buckman - Tuesday, March 25, 2025
In a growing trend, the big streamers are repurposing some of the ...
- Puma Campaign, The Brand's Biggest Ever, Celebrates The Joy Of Running
MAD, Steve McClellan - Friday, March 21, 2025
The push-launched in 30 markets globally and backed by a 40% boo ...
- Clif Bar Named Official Energy Bar Of Boston Marathon
Marketing Daily, Danielle Oster - Friday, March 21, 2025
The brand signed a three-year sponsorship agreement and is also kicking o ...
- Pickleball Fights Severe Asthma For AstraZeneca's Fasenra
Marketing Daily, Les Luchter - Sunday, March 23, 2025
Seven-year-old Fasenra asthma medication has launched its first-ever sports partnership. ...
- Nissan Gears Up For March Madness
Marketing Daily, Tanya Gazdik - Sunday, March 23, 2025
Besides a full-line spot, the automaker plans to leverage March Madness med ...