- Minute Media Teams Up With The Trade Desk For 'Sports Illustrated' Project
Publishers Daily, Ray Schultz - Monday, October 28, 2024
The integration will allow "Sports Illustrated" subscribers to easily log in a ...
- Verizon's Visible Calls Back To Classic Game Series 'NFL Blitz'
Marketing Daily, Danielle Oster - Friday, October 25, 2024
The ad pays homage to the series with mock gameplay, depicting ...
- Toyota Returns As Women's Sports Summit Sponsor
Marketing Daily, Tanya Gazdik - Friday, October 25, 2024
The event includes an AI-focused "Power Talk" with Carrie Parent, Google's gro ...
- Two Yankees-Dodgers World Series Games Up 66% In Viewers
Television News Daily, Wayne Friedman - Monday, October 28, 2024
World Series TV viewing has skyrocketed versus a year ago on F ...
- Global FAST Channel Viewing Climbs 38% In Q3, Ad Impressions 41% Higher
Television News Daily, Wayne Friedman - Friday, October 25, 2024
The U.S. and Canada have a commanding 66% share of all glob ...
- Who Doesn't Like Christmas Day Football On Netflix? Perhaps A Few
TV Watch, Wayne Friedman - Friday, October 25, 2024
In a recent survey, sports betting data-focused Casino.org says 59% of fa ...
- Straight Talk Wireless, NASCAR Driver Kyle Busch Celebrate Family Dynasties
Marketing Daily, Danielle Oster - Wednesday, October 23, 2024
The activation follows the brand entering into a NASCAR sponsorship agreement ...
- NHL Partners With Lululemon, Extends Deal With Navy Federal
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2024
The multiyear extension includes Navy Federal maintaining its status as the offici ...
- Fox Corp. Restructures Ad Staff, Enhances OneFox Cross-Platform
Television News Daily, Wayne Friedman - Wednesday, October 23, 2024
Fox says the restructuring will build on its OneFox cross-media platform ...
- Fall Is Classic With Wild Weekend Of Live Sports
TVBlog, Adam Buckman - Wednesday, October 23, 2024
Even though the Mets lost, the weekend in television sports was amaz ...
- Bodyarmor Enters Into Multiyear Partnership With Knicks Star Jalen Brunson
Marketing Daily, Danielle Oster - Monday, October 21, 2024
The Coca-Cola sports drink brand kicked off a social media campaign featuri ...
- Disney Leads Top Media Distributor Index For September, Driven By NFL, NCAA
Television News Daily, Wayne Friedman - Tuesday, October 22, 2024
In September, Disney was up 17% from August to a leading 11. ...
- Can A Yankees/Dodgers World Series Give Baseball - And Brands - A TV Boost?
TV Watch, Wayne Friedman - Tuesday, October 22, 2024
Live sports programming continues to be a major reason for brands ...
- How the WNBA Can Build a More Powerful Brand
MAD, Jim Misener - Friday, October 18, 2024
The WNBA is more than a league. It is a brand. A ...
- Chuck E. Cheese, Harlem Globetrotters Team Up In Entertainment Partnership
Marketing Daily, Teresa Buyikian - Thursday, October 17, 2024
Chuck E. Cheese himself (itself?) is getting in on the action, assumi ...
- Mug Root Beer Celebrates National Fetch Day With Promotional Giveaway
Marketing Daily, Danielle Oster - Thursday, October 17, 2024
Mug Root Beer is teaming up with college football stars for ...
- The Sports TV Search For Networks: What's The End Game?
TV Watch, Wayne Friedman - Friday, October 18, 2024
Unrivaled will start up in January - airing before the WNBA seas ...
- Ronald McDonald House Charities Celebrate 50th With NASCAR Tie-In
Marketing Daily, Teresa Buyikian - Wednesday, October 16, 2024
RMHC tapped NASCAR driver Bubba Wallace to help encourage customers to dona ...
- AT&T Extends Oracle Red Bull Racing Partnership
Marketing Daily, Danielle Oster - Wednesday, October 16, 2024
AT&T's logo will be "prominently displayed" on the F1 car, as we ...
- Game Time At The Athletic: NYT Sports Brand Teams Up With First Streaming Partner
Publishing Insider, Ray Schultz - Wednesday, October 16, 2024
The Athletic is forming a partnership with Fubo and hopes to crea ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New Stars
Television News Daily, Wayne Friedman - Wednesday, October 16, 2024
The consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- NFL Viewing Ramps Up For Broadcast And Prime Video In September
Television News Daily, Wayne Friedman - Tuesday, October 15, 2024
Broadcast share rose by 8% from August to a 22.6% share fr ...
- NFL Helps YouTube TV See Active User Gains In September
Television News Daily, Wayne Friedman - Tuesday, October 15, 2024
YouTube TV averaged 2.07 million global daily active users in September, ...
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
Television News Daily, Wayne Friedman - Sunday, October 13, 2024
For week 8 of the NFL season, average pricing across NBC, CB ...
- Tom, Dick & Harry Creative Win AOR Duties For Chicago Sports Network
Accounts on the Move, Fern Siegel - Wednesday, October 9, 2024
TDH puts Chicago and its fans center stage in its new CH ...
- Zoom Zoom: Formula 1 Racing's Cultural Moment
Mediapsssst, Richard Whitman - Wednesday, October 9, 2024
A new study released by Interpublic Group's Octagon agency puts the numb ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- Spanish-Language TV Scores Major Brand Engagement Gains
Advanced TV Insider, Wayne Friedman - Wednesday, October 9, 2024
Brand messaging on Spanish-language TV networks has been 31% more effective ...
- MetLife Teams Up With New York Giants, Jets To Support Pet Rescues
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
MetLife Pet Insurance will donate $5 for every pet insurance quote t ...
- Should Virtual Pay TV Services Pursue Adding Streamers More Aggressively?
TV Watch, Wayne Friedman - Wednesday, October 9, 2024
The NFL drives virtual pay TV subscriber growth because NBC, CBS, A ...