- LSU Tigers Star Flau'Jae Johnson Drafted For Samsung's Team Galaxy
Marketing Daily, Danielle Oster - Thursday, March 20, 2025
The new partnership will include Johnson using the Samsung Galaxy S25 Ult ...
- Sports TV Rights Climbing: What Will Stop It? Hardball
TV Watch, Wayne Friedman - Friday, March 21, 2025
Media rights revenue for the top 17 highest-grossing sports leagues is s ...
- FootJoy Uses PGA Pros To Highlight Hyperflex Shoe
MAD, Fern Siegel - Wednesday, March 19, 2025
Opinionated uses slow-mo visuals to spotlight new footwear. ...
- MSQ Sport + Entertainment Expands To North America
MAD, Steve McClellan - Thursday, March 20, 2025
The new NA practice will be led by managing partners Andrea Nirsiml ...
- Hard Rock Bet Asks Fans To Pick A Side With 'Battle of the Bets'
Marketing Daily, Danielle Oster - Wednesday, March 19, 2025
New daily feature on the sports betting platform lets players wager ...
- Marriott Bonvoy Goes 'Points For Points' With March Madness Campaign
Marketing Daily, Danielle Oster - Wednesday, March 19, 2025
Official hotel partner of the NCAA offers rewards points equivalent to t ...
- Energy Drink Brand Celsius Partners With Players From Every March Madness Team
Marketing Daily, Danielle Oster - Tuesday, March 18, 2025
"Energizing The Madness" campaign represents the brand's largest name, image, and likene ...
- MLB's Shohei Ohtani Is Big In Japan -- And Everywhere Else
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 18, 2025
Ohtani has about 20 active sponsorship deals at any time, like wi ...
- RSN Remedy: NBCU's Peacock Streaming Add-On Access
Television News Daily, Wayne Friedman - Wednesday, March 19, 2025
NBCU is offering its regional sports channels under its main Peacock premi ...
- Michelob Ultra Awards Fan A 10-Day Dream Contract In New NBA Contest
Marketing Daily, Teresa Buyikian - Monday, March 17, 2025
It's as close as most consumers will ever get to a profession ...
- Audi, MLS Kick Off 10th Year In Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 13, 2025
The automaker also funds initiatives that support equity and inclusion, including $570,0 ...
- Sports Betting TV Spend: $130.8M, FanDuel And DraftKings Tops
Television News Daily, Wayne Friedman - Friday, March 14, 2025
This came from 24,110 airings and 10.9 billion impressions, coming amid hea ...
- Great New A&E Show Reveals Atrocious Behavior Of NFL Fans
TVBlog, Adam Buckman - Friday, March 14, 2025
The 10-episode, one-hour series - premiering next Wednesday - was filmed la ...
- Instagram Posts About NBA, Super Bowl Boosted Sports Publishers In February
Research Intelligencer, Robert Williams - Thursday, March 13, 2025
Bleacher Report and ESPN led publishers with 82 million and 70 milli ...
- Women's Sports TV Ads More Than Double In 2024 - To $244M
Advanced TV Insider, Wayne Friedman - Wednesday, March 12, 2025
Women's live sports boosted engagement for brands by 40% vs. the avera ...
- Global FAST Channels: Fast 42% Growth Over Past 2 Years
Television News Daily, Wayne Friedman - Wednesday, March 12, 2025
The U.S. represents 74% of countries surveyed - with 1,189 channels. Addi ...
- March Madness 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Thursday, March 13, 2025
Executives did not provide financial details including price hikes, but a Paramou ...
- NBA, WBD Aftermath: Zaslav Says It Was A 'Great Decision'
TV Watch, Wayne Friedman - Monday, March 10, 2025
It may have lost one of the most important U.S. sports ...
- E.L.F. and NWSL: A Power Play for Gender Equity
CPG Insider, Sarah Mahoney - Friday, March 7, 2025
The beauty brand's latest sponsorship reinforces its mission to "level the playi ...
- UConnic Blonde: Madison Reed, Paige Bueckers Change The Game
Marketing Daily, Sarah Mahoney - Friday, March 7, 2025
The beauty brand celebrates the basketball phenom with her very own sha ...
- Mattel Releases Barbies For International Women's Day
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 6, 2025
As of today, there seems to be a lack of brands activati ...
- Serena Williams To Help Craft Visual Identity For WNBA's Toronto Tempo
Marketing Daily, Danielle Oster - Wednesday, March 5, 2025
With an ownership stake in the team, the tennis legend will he ...
- Yankees Relax Longtime Facial Hair Ban
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 4, 2025
"It's not just about grooming; it's about personal branding and the natu ...
- Pepsi Renews MSG Deal, Expands Into The Exosphere
MediaDailyNews, Joe Mandese - Wednesday, March 5, 2025
The renewal builds on Pepsi's exclusivity at MSG venues and properties, includi ...
- NBA All-Star Game Sees Ratings Drop With New Format, But Viewers Respond Positively
Research Intelligencer, Robert Williams - Tuesday, March 4, 2025
While the new format drew mixed reactions, it appears to have influenc ...
- Mazda Launches Racing Video Series
Marketing Daily, Tanya Gazdik - Saturday, March 1, 2025
"First To The Finish" will feature a behind-the-scenes look at the stori ...
- Dentsu Tees Up PGA Movie, Taps 'Despicable' Producer To Make It
MediaDailyNews, Joe Mandese - Monday, March 3, 2025
The feature film, part of a "transmedia" Dentsu project, will anthropomorphize t ...
- Toyota Launches Hispanic Podcast, Racing Campaign, 'Mountain of Dreams' Ski Clinic
Marketing Daily, Tanya Gazdik - Tuesday, February 25, 2025
The automaker aims to reach Hispanic consumers via a podcast series fr ...
- Powerade Returns For March Madness With 'It Takes More To Get This Far'
Marketing Daily, Danielle Oster - Tuesday, February 25, 2025
Campaign will include UConn Huskies forward Alex Karaban and University of Arizo ...
- WBD's Max: No Extra Sports, News Charge For Ad-Free Tiers
Television News Daily, Wayne Friedman - Wednesday, February 26, 2025
At the same time, WBD now says that beginning March 30, B ...