- Should Virtual Pay TV Services Pursue Adding Streamers More Aggressively?
TV Watch, Wayne Friedman - Wednesday, October 9, 2024
The NFL drives virtual pay TV subscriber growth because NBC, CBS, A ...
- VSiN Names Interstate 15 Strategic Partner, Extends Sports Alliances
MAD, Fern Siegel - Monday, October 7, 2024
The agency will redefine VSiN's brand positioning and partnership development to dri ...
- Popeyes Declares Itself 'Official Wing of Watching Football,' Caters Tailgates
Marketing Daily, Teresa Buyikian - Monday, October 7, 2024
A select few fans will win the ultimate Popeyes football experience: ...
- NHL Signs Norwegian As First Official Cruise Line
Marketing Daily, Tanya Gazdik - Tuesday, October 8, 2024
NHL fans will be able to engage with the cruise line ...
- Potential NCAA Settlement Could Affect Future NIL Deals
Marketing Daily - Top of the News, Tanya Gazdik - Monday, October 7, 2024
Athletes will still be allowed to make NIL deals with entities oth ...
- Is Pickleball Here To Save Cable TV Networks - Of Any Type?
TV Watch, Wayne Friedman - Tuesday, October 8, 2024
QVC, which has a number of home shopping cable TV networks, h ...
- Financial Services Company Zip Drafts WNBA's Kelsey Plum For 'Pay How You Want'
Marketing Daily, Danielle Oster - Wednesday, October 2, 2024
"Our hope is that her fans will feel seen and by associatio ...
- Adidas Continues Its Push To Be 'More American'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
The sporting goods giant is rolling out new ads starring athletes Patri ...
- Vox Media To Partner With Basketball Star Lonzo Ball On Podcast
Publishers Daily, Ray Schultz - Wednesday, September 25, 2024
Vox Media has partnered with Lonzo Ball to bring his podcast "Wh ...
- Netflix Looks To 'Netflix-ify' Its Sports Content: Celebrities, Promo Presence
TV Watch, Wayne Friedman - Wednesday, September 25, 2024
Netflix would get a major boost to its still-young ad operation ...
- Liquid Death Flips Script To Brand Fans For NASCAR 'Pro Driver' Search
Marketing Daily, Danielle Oster - Monday, September 23, 2024
Three consumers get a chance at the pro driver sponsorship treatment, ...
- Nike CEO Replaced By Company Veteran
Marketing Daily - Top of the News, Tanya Gazdik - Friday, September 20, 2024
As recently as June, Nike founder Phil Knight told CNBC that Donah ...
- Gannett Signs Multi-Year Deal With BetMGM
Publishers Daily, Ray Schultz - Monday, September 16, 2024
BetMGM will provide betting odds across the USA Today Network. ...
- VW's Cupra Terramar Unveiled In Global Effort
Marketing Daily, Tanya Gazdik - Sunday, September 15, 2024
The cinematic spot from &Rosas will roll out in 50 countries, wi ...
- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...
- Omaha Steaks Moves Into Subscriptions -- And The NFL
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
The direct-to-consumer meat company is partnering with the Kansas City Chiefs a ...
- It's Friday The 13th - Do You Know Where The NFL's Brand Equity Is?
TV Watch, Joe Mandese - Friday, September 13, 2024
I usually resist covering self-serving media trade studies like the TVB's sho ...
- TikTok To Sponsor Washington D.C. Sports Teams Across Leagues
MediaDailyNews, Colin Kirkland - Tuesday, September 10, 2024
TikTok will be the first to have its logo featured on t ...
- Which Insurance Company Has The Rock Of Gibraltar As Its Logo?
Brand Insider, Barbie Romero - Tuesday, September 10, 2024
Which insurance company made the "Rock of Gibraltar" its company symbol ...
- 'Paintin' Manning' Helps Nationwide Show It's 'So Much More' Than An Insurance Company
Marketing Daily, Danielle Oster - Friday, September 6, 2024
Nationwide is investing heavily in an NFL campaign focused on promoting i ...
- Bill Belichick Accepts New Coaching Role... For DoorDash
Marketing Daily, Danielle Oster - Friday, September 6, 2024
The former New England Patriots head coach is "fan coach" in DoorDash ...
- Lexus Chooses First Surf Ambassador
Marketing Daily, Tanya Gazdik - Sunday, September 8, 2024
Lexus WSL Finals attendees can preview the Lexus LX Surf Concept vehicl ...
- Werner Brell Named CEO Of Motorsport Network
Publishers Daily, Ray Schultz - Sunday, September 8, 2024
Brell will report to the board of directors of GMF Capital, whi ...
- NFL Sticks With Its Game Plan: More Growth... With Less?
TV Watch, Wayne Friedman - Monday, September 9, 2024
To be an ardent fan you only need 5-6 hours a wee ...
- Toyota Celebrates New NFL Season
Marketing Daily, Tanya Gazdik - Friday, September 6, 2024
"We Roll Deep" highlights the unifying moments that energize football fans acro ...
- Code And Theory, Apply Digital Lead Relaunch Of NFL App
MAD, Steve McClellan - Wednesday, September 4, 2024
The new version of the app has the League's pay offering, NF ...
- Huntington Bank Acquires Naming Rights To Cleveland Browns Stadium
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
Bank CEO Steve Steinour called the deal "a pivotal moment for ...
- New NFL Season: 49% Of Games On Streaming, 7% Exclusively
Television News Daily, Wayne Friedman - Friday, September 6, 2024
Linear TV networks will have 42% (114 games) of all NFL gam ...
- Arena Group Chief Seeks To Have His Name Struck From Authentic Brands Case
Publishers Daily, Ray Schultz - Monday, September 2, 2024
The motion argues that Manoj Bhargava was not a party to t ...
- Disney Nets Go Dark On DirecTV, 11M Affected
Television News Daily, Wayne Friedman - Monday, September 2, 2024
Blackouts are threatening the upcoming start of the NFL season on A ...