Audi of America and Major League Soccer are celebrating 10 years of commitment to driving the sport's growth across the U.S.

As MLS kicks off its landmark 30th season, Audi will continue to invest in the league and its youth development initiatives.

Audi Goals Drive Progress has opened doors for many young players, says MLS Commissioner Don Garber.

The automaker contributes funds to MLS Club Youth Academies for every goal scored during the MLS season, supporting education, housing and transportation for emerging athletes.

The program has raised more than $5 million for youth development, helping 430 academy graduates advance to first-team rosters.

The automaker also funds initiatives that support equity and inclusion, including $570,000 invested in player-led community projects.

Since 2019, Audi’s investment has focused on removing financial and logistical barriers that limit young players’ access to the sport. 

These programs have directly impacted hundreds of young players, fostering a more inclusive and competitive league, according to a release.

Audi also has forged local partnerships with clubs including Inter Miami CF, D.C. United, Orlando City SC, San Jose Earthquakes, Sporting Kansas City, Columbus Crew, and the New York Red Bulls. 

The automaker is also the official naming rights sponsor of Audi Field in Washington, D.C., reinforcing its long-term support for the sport and commitment to growing the game near its North American headquarters.

Audi sponsors the MLS Golden Boot and MLS Cup each year, and recently introduced MLS-branded Audi Themes, allowing owners of select 2023-2025 Audi models to personalize their vehicles with exclusive MMI display wallpapers.

In 2025, the region will host FIFA’s first-ever Club World Cup, with Audi Field in Washington, D.C., serving as a host venue and Audi partner Inter Miami CF competing on the world stage.