• by Wayne Friedman , March 14, 2025

Sports betting/online gambling operations spent $130.8 million national TV advertising over the most recent 90-day period, according to estimates from EDO AdEnGage.

This came from 24,110 airings and 10.9 billion impressions, coming amid heavy end-of-season NFL playoffs and Super Bowl programming.

Results here were basically on par with spending for the same time a year ago -- $133.4 million, 33,010 airings and 12.2 billion impressions.

The current biggest spenders continue to be FanDuel and DraftKings -- at $45.3 million and $32.2 million, respectively.

Both big online sports-wagering companies have close marketing and content partnerships ties with major sports networks.

After this came a group of three: PrizePicks ($18.4 million), BetMGM ($15.1 million), and ESPN BET ($12.3 million).

Major sports TV networks programming -- especially those with NFL, NBA, NHL and college football content continue to take in the biggest TV spend.

Fox ($24.3 million), CBS ($22.4 million), ABC ($12.2 million) and ESPN ($11.1 million) and TNT ($9.6 million).

ESPN took in the most airings among any sports-focused network -- largely due to ESPN BET -- 1,020 airings.

Overall, when looking at the wider group of all TV networks, Comedy Central -- was tops in airings at 2,540.

For the entire 2024 year, sports betting operations TV spend was at $416.0 million, up 3.4% against the year before.