- Viewing Rises 5% In January, Disney Dominates With 12% Share
Television News Daily, Wayne Friedman - Tuesday, February 25, 2025
Cable news TV networks were up 26% overall vs. December, with MSN ...
- ESPN, MLB Agree To End Contract Early, Cord-Cutting, Profits Issues Remain
Television News Daily, Wayne Friedman - Friday, February 21, 2025
In a dramatic pullback against ever-higher sports rights fees, ESPN is opti ...
- Air Ball: NBA All Star Game Misses Nielsen Net
TV Watch, Wayne Friedman - Friday, February 21, 2025
The NBA just recorded its second-worst performance of the NBA All-Star Ga ...
- Automakers Spend Big On Sports In January
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2025
Chevrolet and Honda allocated the largest share of budget to NFL gam ...
- Let's Break Up: Sports On Streamers Will Cause Fragmentation
TV Watch, Wayne Friedman - Wednesday, February 19, 2025
Growth of sports on streamers will only drive a bigger wedge in ...
- The Beats Go On: Star Athletes Train With Powerbeats Pro 2
MAD, Fern Siegel - Monday, February 17, 2025
The Apple earbuds reflect the athletes' intensity, using top audio to fu ...
- January Streaming Grew 21% YOY, 5% Since Last Month
Television News Daily, Wayne Friedman - Tuesday, February 18, 2025
NFL and NCAA sports content made the difference. Broadcast added one-tenth ...
- Rivian Sponsors SXSW, Jaguar Focuses On NBA
Drive Time, Tanya Gazdik - Monday, February 17, 2025
Rivian is planning an "electric roadhouse," described as "a neon wonderland wi ...
- After Venu Sports: ESPN Bets Streaming Alone As 'Sports Destination'
TV Watch, Wayne Friedman - Monday, February 17, 2025
Disney is surely focusing heavily on this product launch, with ESPN ...
- Adidas Tackles Athlete Self-Doubt, Launches $850 Sneakers
Marketing Daily, Sarah Mahoney - Thursday, February 13, 2025
The company is rolling out the next phase of "You Got Thi ...
- Stagwell Acquires Sports Marketing Agency
MAD, Steve McClellan - Thursday, February 13, 2025
Gold Rabbit Sports was founded by Andre Schunk in 2020 after ...
- Womanizer Accuses NASCAR Of Sexual Double Standards, Drives OOH Push
MAD, Fern Siegel - Tuesday, February 11, 2025
A mobile billboard will circle Daytona International Speedway on Feb. 12. Othe ...
- New Publicis Offering To Help Clients Invest In Women's Sports
MAD, Steve McClellan - Tuesday, February 11, 2025
It's called Women's Sports Connect (WSC) and creates opportunities across media, conten ...
- PGA Tour Players Can't Resist TruGreen Lawn
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
Two 30-second spots feature PGA Tour players Jason Day, Ben Griffin a ...
- Honda, NHL Renew Longstanding Partnership
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
The two are partnering on a new video series highlighting the leag ...
- Super Bowl Metrics: The Eagles Drew Big Increase In Advance Readership
Publishers Daily, Ray Schultz - Monday, February 10, 2025
The Super Bowl drew intense interest online in the days leading ...
- News/Media Alliance Tells NFL To Allow Locker Room Access
Publishers Daily, Ray Schultz - Monday, February 10, 2025
The decades-long access policy was good for the NFL brand, the Allian ...
- Horizon Sports & Experiences Acquires Strategic
MAD, Steve McClellan - Friday, February 7, 2025
Strategic president Peter Stern is joining HS&E, part of Horizon Media, ...
- Nike Returns To Super Bowl With All-Star Cast
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 9, 2025
The voiceover by Grammy-winning rapper Doechii calls out some of the limitatio ...
- 'Premium' Live TV News Content: Streaming Bound?
TV Watch, Wayne Friedman - Monday, February 10, 2025
News and sports continue to dominate linear TV channels. But it loo ...
- Elmo Gives Federer And On Sneakers A Spelling Lesson
Marketing Daily, Sarah Mahoney - Friday, February 7, 2025
Both On and Skechers are stepping out at the Super Bowl. ...
- NFL Team Sponsorship Deals Rise To $2.5B
Television News Daily, Wayne Friedman - Friday, February 7, 2025
Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunication ...
- Super Bowl Betting Hits New Highs: Will TV Viewers Do The Same?
TV Watch, Wayne Friedman - Thursday, February 6, 2025
Will the Super Bowl see another viewing record? The betting line m ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
MediaDailyNews, Joe Mandese - Monday, February 3, 2025
Out-of-home viewing is important for sports and live event programming - especial ...
- Rockstar Energy Expands Athlete Roster With LPGA Golfer Charley Hull
Marketing Daily, Danielle Oster - Thursday, January 30, 2025
"LPGA fans are twice as likely than the average consumer to choo ...
- Ford Supports Young Racers, Offers Owners Racing Experiences
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2025
The Ford Performance Racing School offers on-track driving instruction for every performan ...
- NFL Post-Season Ad Spend Up 22%
Television News Daily, Wayne Friedman - Friday, January 31, 2025
National TV ads from five linear TV networks and simulcast network airin ...
- NHL Launches 'Youth-Centric' Animated Program
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2025
The show will feature teenaged commentators appearing as animated avatars who ca ...
- 'The Athletic' Extends The Connections Game To Sports
Publishers Daily, Ray Schultz - Wednesday, January 29, 2025
Connections: Sports Edition will debut on February 9 with a football-themed puz ...
- Streaming Co-Viewing Strength: Sports, Premium Programs
Advanced TV Insider, Wayne Friedman - Wednesday, January 29, 2025
Streaming co-viewing for all on-demand OTT programming was higher than linear ...