- 'The Ring' Magazine Returns To Print After Halting It In 2022
Publishers Daily, Ray Schultz - Monday, January 27, 2025
The 102-year-old magazine "The Ring" is now offering six print issues ...
- How Toyota Will Show Up For Super Bowl Season
Marketing Daily, Phyllis Fine - Friday, January 24, 2025
Toyota is leveraging its longstanding support of Historically Black Colleges and Universiti ...
- Instacart Teases Super Bowl Debut During NFL Conference Championship Games
Marketing Daily, Danielle Oster - Saturday, January 25, 2025
The teaser stars Isaiah Mustafa as Old Spice Guy, and depicts "rehearsal ...
- Havas Acquires CA Sports, Boost Sports Marketing In Spain
MAD, Fern Siegel - Wednesday, January 22, 2025
CA Sports' client roster includes Grupo Bimbo, Cupra, Coca-Cola and Konami. ...
- FanDuel Teases Manning Vs. Manning Super Bowl Showdown
Marketing Daily, Danielle Oster - Wednesday, January 22, 2025
The sports betting brand unveiled the second teaser for its Super Bo ...
- Meta, Oakley To Market Smart Glasses Aimed To Athletes
MediaDailyNews, Colin Kirkland - Wednesday, January 22, 2025
Meta is planning to release new AR smart glasses in partnership wi ...
- Comcast Launches 'Skinny' Bundle: Focuses On Sports, News
Television News Daily, Wayne Friedman - Thursday, January 23, 2025
The $70-a-month package offers more than 50 broadcast, cable news and spor ...
- YouTube, Netflix, Prime Hit Viewing Records In December
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
For 2024, Nielsen says the year included nine days with over 1 ...
- AT&T Stages Experiential Event Series At College Football Championship
Marketing Daily, Danielle Oster - Sunday, January 19, 2025
Among the events: a "Playoff Fan Central" activation featuring an "immersive passi ...
- Live Sports Drive Viewership For Broadcast Amid Streaming Threat
Research Intelligencer, Robert Williams - Wednesday, January 15, 2025
Sports made up 26.4% of all broadcast viewing time in the thi ...
- Altice USA Knocks Off Nexstar, MSG: Rehabbing Sports/News Content?
TV Watch, Wayne Friedman - Wednesday, January 15, 2025
Altice USA - the fourth-largest cable TV distributor with 2.3 million subscribe ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- DirecTV Launches 'MySports' Bundle In Wake Of Venu Sports
Television News Daily, Wayne Friedman - Tuesday, January 14, 2025
The streaming package of 40 sports and broadcast TV channels will initial ...
- Venu Sports Fallout: Winners And Losers
TV Watch, Wayne Friedman - Tuesday, January 14, 2025
MoffettNathanson media analyst Robert Fishman wonders whether Disney could streamline/simplify its compl ...
- NFL Games On Amazon, Netflix Curtail Long-Standing Habit
TVBlog, Adam Buckman - Tuesday, January 14, 2025
Old habits die hard and in this case, the habit is t ...
- Walt Disney, Retailers, Automakers, NFL Among Those Supporting Fire Relief Efforts
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, January 12, 2025
Disney is working with several on-the-ground relief groups including the American R ...
- Game On: Tylenol Supports Sports Mascots
MAD, Fern Siegel - Thursday, January 9, 2025
Created by Doner, the spot airs during playoffs and pre-game Super B ...
- Disney/Fox/Warner Bros. Discovery Punt Venu Sports
Television News Daily, Wayne Friedman - Friday, January 10, 2025
Venu Sports will not move ahead and launch as a new maj ...
- DirecTV, Dish Ask Court To Reject Abandonment Of Fubo-Venu Ruling
Television News Daily, Wayne Friedman - Thursday, January 9, 2025
DirecTV and EchoStar (Dish Network) continued to back legal rulings against Ve ...
- Stagwell's Sport Beach Returns To Cannes, Expands To Other Venues
MAD, Steve McClellan - Wednesday, January 8, 2025
Sport Beach "Clubhouses" are scheduled for Davos, The Super Bowl, South ...
- McDonald's Tweaks DEI Policies, Allstate Faces Backlash
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 6, 2025
Citing the Supreme Court's 2023 decision banning affirmative action, the fast-food gia ...
- The Athletic Challenge: 'New York Times' Sports Unit Forms A Union
Publishing Insider, Ray Schultz - Monday, January 6, 2025
The move is supported by existing "Times" union members. ...
- Disney Buys 70% Of Fubo, Merges With Hulu + Live TV
Television News Daily, Wayne Friedman - Monday, January 6, 2025
Walt Disney is buying a 70% stake in sports-focused virtual pay ...
- Nike, Jordan Launch Newfangled Creative
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2025
New spots continue Nike's latest winning-ugly ethos and an animated history ...
- Streamers' Incremental Gains: Catering To The 'Casual' Viewer?
TV Watch, Wayne Friedman - Thursday, January 2, 2025
Early in December, Disney decided to place an ESPN "tile" on Disney ...
- NHL's Anaheim Ducks Kick The 'Teeth' Out Of Rivals
MAD, Fern Siegel - Monday, December 30, 2024
The campaign plays into stereotypes of Orange County, California -- then giv ...
- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media Budgets
MAD, Fern Siegel - Monday, December 30, 2024
GroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Chipotle Renames Chicago Restaurant 'Chipper' In Nod To NHL Winter Classic
Marketing Daily, Tanya Gazdik - Monday, December 30, 2024
"Chipper" is an example of how hockey culture transcends the action ...
- Pro Pickleball Association Taps Bota Box Breeze As Official Wine Partner
Marketing Daily, Teresa Buyikian - Friday, December 27, 2024
The collab developed because light wines and pickleball both "appeal to consume ...
- How Africa Creative Used A Soccer Match To Expand A Commerce Platform
Mediapsssst, Richard Whitman - Thursday, December 26, 2024
The agency created "Touchboard Discounts," a campaign that used touch technology ...