- Supercross Campaign Declares 'Saturday Is Race Day'
MAD, Steve McClellan - Tuesday, December 24, 2024
The new campaign was created by Boston-based ad agency Gupta Media f ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions Rise
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
Total national TV ad revenue from the league's core networks - ESP ...
- Netflix Is Poised To Raise Prices As NFL, 'Squid Games' Foretell Strong 2025
Research Intelligencer, Robert Williams - Tuesday, December 24, 2024
Netflix is still a bargain compared with movie theaters and cable televisio ...
- First-Round College Football Playoffs Average 10.6M Viewers
Television News Daily, Wayne Friedman - Tuesday, December 24, 2024
The most-viewed game for this year's first round of the new expand ...
- Nike: Turnaround Will Require Short-Term Pain
Marketing Daily, Sarah Mahoney - Saturday, December 21, 2024
With sales and profits still in decline, the new CEO says t ...
- Early NBA, College Basketball Trending Down - A Cause For Concern?
TV Watch, Wayne Friedman - Monday, December 23, 2024
NBA games on ABC, ESPN, and TNT are down 19% so f ...
- Netflix Kicks Up Sports Content With FIFA Women's World Cup Deal
Television News Daily, Wayne Friedman - Friday, December 20, 2024
The agreement gives Netflix exclusive rights to the 2027 and 2031 eve ...
- X Expands Exclusive Content Partnership With NBA
MediaDailyNews, Colin Kirkland - Wednesday, December 18, 2024
X has extended its partnership with the NBA, promising new experiences f ...
- Great Clips Looks For Breadth And Depth In College Playoffs
Retail Insider, Sarah Mahoney - Wednesday, December 18, 2024
With Disney Advertising, the hair salon chain is developing new ways ...
- Netflix Posts 'Paul v. Tyson' Subscriber Sign-Up Spike: Antenna
Television News Daily, Wayne Friedman - Tuesday, December 17, 2024
Netflix gained a rare spike of 1.43 million new subscribers for t ...
- Venu Sports Hit With Another Legal Ding - TV Bundle Prospects?
TV Watch, Wayne Friedman - Wednesday, December 18, 2024
A federal judge has denied a bid by Disney, Fox Corp. a ...
- Sun Valley Resorts Channels Folk Classic With 'Ski On The Sunny Side'
Marketing Daily, Danielle Oster - Monday, December 16, 2024
The campaign reimagines the song "Keep On The Sunny Side," setting t ...
- Jameson Crosses The Pond To Sponsor U.S. Major League Soccer
Marketing Daily, Teresa Buyikian - Friday, December 13, 2024
The brand will have a significant presence at the games themselves wi ...
- TikTok Aims To Bring New Voices To Aston Martin's F1 Racing Team
MediaDailyNews, Colin Kirkland - Wednesday, December 11, 2024
Aston Martin's Formula One racing team is partnering with TikTok to dri ...
- YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
YouTube says all daily global streaming viewing is now over one billi ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 Weeks
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
Since August 24, a total of $1.2 billion in national TV ...
- November Total TV Viewing Rose 5% - A 9-Month High
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Streaming platforms grew not only in share versus that of broadcast a ...
- Meta Partners With James Cameron To Stoke Interest In VR
MediaDailyNews, Colin Kirkland - Friday, December 6, 2024
The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effo ...
- Women's Sports Sees 200% Media Investment Gain: Horizon
Advanced TV Insider, Wayne Friedman - Wednesday, December 4, 2024
Overall U.S. TV viewership of women's sports is up 81% over t ...
- The Home Depot Signs On For 2026 FIFA World Cup
Retail Insider, Sarah Mahoney - Wednesday, December 4, 2024
With games in the U.S., Canada and Mexico, the retailer hopes ...
- Disney+ Places ESPN 'Tile' On Streaming Home Page - Joins Hulu Addition
Television News Daily, Wayne Friedman - Wednesday, December 4, 2024
Over the next 90 days, subscribers to the Disney+ bundle can acce ...
- AWS, Google Use AI For A New Spin On Searchable Video Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2024
Twelve Labs, a GAI startup working with AWS, developed technology that mak ...
- Where's The Legacy TV Networks/Pay Subscriber 'Floor'?
TV Watch, Wayne Friedman - Monday, December 2, 2024
The current level of around 72.6 million subscribers (55.3 million traditional cabl ...
- Robert Kraft's Antisemitism Group Unveils #TimeOut Against Hate Campaign
MAD, Steve McClellan - Wednesday, November 27, 2024
The group has formed an alliance with multiple sports leagues for ...
- Bud Light Taps Comedian Shane Gillis To Celebrate College Football
Marketing Daily, Teresa Buyikian - Monday, November 25, 2024
Gillis realizes he's in the wrong commercial, a high-fashion one for cologn ...
- NBCU, Walmart Make Thanksgiving 'Shoppable'
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
Brands can benefit from Walmart Connect - the retail media network ...
- With Ever Higher TV Viewership, NFL Looks To Tackle More Dollars
TV Watch, Wayne Friedman - Tuesday, November 26, 2024
One clue would be to analyze those more intense NFL consumers. Da ...
- Harry, Meghan Chukker Up For Netflix Polo Series
TVBlog, Adam Buckman - Tuesday, November 26, 2024
Prince Harry and his wife have chosen a decidedly upper-crust subject f ...
- NFL Thanksgiving Ad Price Soars 16% To $1.45M Per :30
Television News Daily, Wayne Friedman - Friday, November 22, 2024
Guideline says pricing for Thanksgiving weekend games is up 11% to $576,0 ...
- Tyson/Paul Fight Headache: Will Netflix NFL Games Duck The Buffering Punch?
TV Watch, Wayne Friedman - Thursday, November 21, 2024
"This unprecedented scale created many technical challenges," says Netflix's CTO Elizabeth Ston ...