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AT&T Stages Experiential Event Series At College Football Championship


AT&T is returning as the presenting sponsor for the College Football Playoff (CFP) National Championship Game in Atlanta, and it has a big party planned ahead of the big game.

The wireless brand is staging a series of experiential activations, including an “AT&T Playoff Playlist Live” concert series at State Farm Arena in Atlanta headlined by rapper Lil Wayne and singer/songwriter Camila Cabello.

AT&T will also host “Playoff Fan Central”  a “curated, immersive experience,” according to the brand. Playoff Fan Central will include an “immersive passing game” placing fans in the quarterback position, and an AI photo both allowing them to join their chosen team and create digital trading cards. NCAA legends such as former Notre Dame quarterback Brady Quinn Colorado Buffaloes star quarterback  Shedeur Sanders will appear IRL.

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The CFP National Championship Game Presented by AT&T will be played between the Notre Dame Fighting Irish and Ohio State Buckeyes on  Jan. 20, at Atlanta’s Mercedes-Benz Stadium.

AT&T has partnered with the venue since its 2017 opening, including on the introduction of hands-free biometric ticketing and concessions. The company provides the in-building cellular network for the stadium, which has a capacity of around 75,000.

Broadcast of the game on Monday will include “Connected Cams presented by AT&T,” which will provide close-up views of highlights during the game.

AT&T’s experiential campaign for the CFP National Championship Game follows the launch of the “AT&T Guarantee” campaign during the Orange Bowl game on Jan. 9.

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