Horizon Sports & Experiences has acquired
Strategic, a sports, lifestyle, and entertainment marketing agency, for an undisclosed amount.
Peter Stern, founder and president of Strategic, will join HS&E as chief growth
officer.
Founded in 1997, Strategic has worked with brands like New York Life, Pepsi, AB InBev, Target, Ball Corporation, Toyota and Under Armour.
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HS&E, part of Horizon Media was founded by co-CEOs David Levy and Chris Weil in 2022. Last year it acquired the Blake Sports Group.
The agency
created and manages two sports properties, the Pickleball Slam franchise, and the Shark Beauty Women's Champions Classic.