Publicis Sports has a created a new offering designed to help clients get involved with women’s sports media opportunities more efficiently and at scale.  

It’s called Women’s Sports Connect (WSC) and creates opportunities across media, content, sponsorships, talent/NIL/influencer, and events. Strategy, consulting and measurement capabilities can also be accessed through the offering.  

Publicis Sports has pre-purchased ad time in an array of women’s sporting events and is also funding original content like Roku’s recently announced Women’s Sports Now. Content is also being developed with NBCUniversal and sports media brand The Gist.  

WSC is also providing access to streaming and linear inventory through a relationship with Disney Advertising.   

“There is a lot of chatter in the marketplace about the disparity between men’s and women’s sports investment and how to achieve equity,” said Talia Raviv, Global CEO, Publicis Media. “But no one is really addressing the critical issue of fragmentation across women’s sports inventory. In order to shift greater investment toward women’s sports, we need a way to aggregate inventory and allow for scaled investment, and Women’s Sports Connect does this for our clients.”  

The company cites a Deloitte estimate that women’s sports are projected to reach $1.28 billion in global ad revenue in 2024, up 300% from 2021.