Honda is returning as the official automotive partner of the National Hockey League in the U.S.

The collaboration has brought together the NHL and Honda fanbases since the start of the 2007-08 NHL season. 

The two are partnering on a new video series highlighting the league and and automaker’s shared focus on sustainability initiatives. 

“Skating to Sustainability” will debut during the 4 Nations Face-Off tomorrow night and then run across NHL and Honda digital and social channels and on air during nationally televised games on ESPN in the U.S.

NHL fans are getting a first-look at the all-new 2026 Passport TrailSport SUV, arriving at Honda dealerships today, plus the all-electric Honda Prologue and Honda CR-V Hybrid SUVs. The vehciles are on display at the 4 Nations Face-Off Fan Village. Fans can stop by the Honda activation to show off their hockey skills for a chance to win a prize.

Honda is transforming its operations to realize its global goal of zero environmental impact by 2050, including the goal to achieve carbon neutrality for all products and business operations. 

The automaker recently marked an industry-leading 25-year milestone of hybrid-electric vehicle sales in America.

Honda is striving to make battery-electric and fuel cell electric vehicles represent 100% of new vehicle sales by 2040. 

Throughout the regular NHL season and Stanley Cup Playoffs, Honda will have brand presence on Digitally Enhanced Dasherboards, the League’s advanced approach to dasherboard advertising during all nationally broadcast NHL games on ESPN and TNT in the U.S. 

Fans will also see the Honda brand displayed on camera visible virtual slot in-ice ads during NHL regular season games and Stanley Cup Playoffs games broadcast on ESPN and TNT in the U.S.

To further support the partnership, Honda will also run media across the NHL’s digital and social platforms to engage fans and consumers.