Stagwell has acquired sports marketing agency Gold Rabbit Sports for an undisclosed sum.  

Gold Rabbit, founded by Andre Schunk in 2020, will become a subsidiary of Stagwell’s experiential agency TEAM. The two agencies previously collaborated on several projects.  

Gold Rabbit has worked with the Kansas City Chiefs, the Kentucky Derby, Red Bull, Athleta, Grubhub, Sentient Jet, Fanduel TV, FIFA World Cup and the Olympics. 

Prior to forming Gold Rabbit, Schunk spent 18 years with Interpublic’s Octagon agency, working with such clients as the NBA, the Olympics, FIFA World Cup, AB InBev, Johnson & Johnson and Hyatt.  

He joined Octogon's Paris office in 2002. He then founded its Germany operation and ran it for six years before relocating to Octagon’s headquarters in CT.