• by Danielle Oster , Yesterday

Fiesta Bowl sponsor Vrbo is giving college football fans a reason to root for a high-scoring game in the college football playoff semifinal game between Ole Miss and Miami Jan. 8.

The Expedia Group vacation rental platform is staging a “Take It To The House” sweepstakes. For every touchdown scored during the game, Vrbo is awarding another entrant a Vrbo vacation getaway -- with a maximum of 10 winners. The brand kicked off the promotional sweepstakes on Jan. 5, promoting the activation through posts on social media.

In a statement, Vrbo General Manager Larry Plawsky said the brand was “giving fans an opportunity to make unforgettable moments of their own,” by offering a chance to win “a stay at an amazing beach house, lake house, ski house, townhouse, or any type of vacation rental for their next getaway with family and friends.”

Applications for the promotional sweepstakes are open through the end of Jan. 8, either online or in-person at State Farm Stadium during the Fiesta Bowl.

Vrbo is promoting the sweepstakes through marketing activation in-stadium during the game, and on ESPN’s broadcast of the Fiesta Bowl.