• by Teresa Buyikian , Yesterday

Tom Brady is delivering the “Hut” in new work for Pizza Hut’s Big New Yorker pie.

The brand tapped the GOAT quarterback for a new “"Pizza Before the Hut" campaign promoting the limited time $10 deal on its 16” Big New Yorker pie. The brand cites Brady as “the quarterback that has said ‘hut’ more than any other quarterback on the field,” thus leading to his use in the campaign.

In a :30 spot, seen here, Brady plays a Pizza Hut delivery driver, saying “You know what I miss most about playing? Saying ‘hut.’ So I got this job.” As he approaches his customer’s front door, he hands the pizza to a shocked-looking young boy, shouting “Here’s your Pizza Hut!” He repeats the “Hut” at multiple deliveries, exclaiming “Brady is back.” He is later tackled by an ambitious grey-haired grandmother, who tells him to, “Shake it off, gramps.” 

“’Hut!’ is woven into the fabric of football – it's the sound that sets every play in motion. As we leaned into this unmistakable connection, we wanted to give that iconic call a Pizza Hut spin,” says Melissa Friebe, CMO at Pizza Hut “No one does ‘hut’ like Tom Brady, and now we're having fun turning it into something only Pizza Hut could do.”

Brady has signed on for a global partnership with Pizza Hut, staring in the multichannel campaign that runs across TV, digital and social platforms.

The campaign also promotes the brand’s contest, in which the first city that can get their quarterback to say “pizza” immediately before the “hut” during a football game get a free Big New Yorker pizza party. More details are available here and on the brand’s social media at X, Instagram and Facebook.