- Streamers, Brands Reach Far And Wide For Sports Content
TV Watch, Wayne Friedman - Friday, March 20, 2026
A report from SponsorUnited says that in 2025, women's sports leagues includi ...
- DIRECTV Loses NFL Sunday Ticket Access As NFL Moves To Streaming Model
Around the Net In Media, Ray Schultz - Thursday, March 19, 2026
DIRECTV is losing its long-time role distributing NFL Sunday Ticket to bar ...
- GEICO Doubles Down On Women's Sports
MAD, Steve McClellan - Wednesday, March 18, 2026
As part of that push, the company has produced (with Religion ...
- Behind Blueair's Transition To Sports For Marketing Healthy Air
Pharma & Health Insider, Les Luchter - Thursday, March 19, 2026
The 30-year-old air purifier brand taps tennis pro Jessica Pegula and t ...
- World Cup To Boost U.S. Food-Service Industry By $1.9B
QSR Insider, Teresa Buyikian - Thursday, March 19, 2026
Technomic predicts bumps will come from specific visits to World Cup venu ...
- Women's Sports Becomes The Hottest Media Buy In The Arena
Research Intelligencer, Robert Williams - Thursday, March 19, 2026
U.S. viewership of women's sports has nearly tripled since 2020, driven ...
- March Madness? Wendy's Bets On Fries Dunked In Frosty Milkshakes
Marketing Daily, Teresa Buyikian - Tuesday, March 17, 2026
That food combo stars in the menu labeled the Official Dunks ...
- Greenies Teams Up With UConn Huskies
Marketing Daily, Tanya Gazdik - Tuesday, March 17, 2026
Even Jonathan, the UConn Huskies mascot, will be sporting a custom Greeni ...
- FIFA Adds YouTube As World Cup Media Partner
MediaDailyNews, Colin Kirkland - Tuesday, March 17, 2026
FIFA has added YouTube as a second "Preferred Platform" partner to spotlig ...
- Nike Teams Up With Dick's, Beats
Retail Insider, Sarah Mahoney - Wednesday, March 18, 2026
The company heads into basketball's biggest month with hoops royalty and sen ...
- Five Or 10 Years From Now, What Splash Will Netflix Need To Make?
TV Watch, Wayne Friedman - Wednesday, March 18, 2026
Should Netflix look more to live sports, gaming, and video podcasts? Ye ...
- NFL Reportedly Seeking 50% Hike In New CBS Deal
Television News Daily, Wayne Friedman - Tuesday, March 17, 2026
The NFL has a pricing hike option with CBS and other TV/streami ...
- Mercedes-Benz Debuts Social Campaign Featuring Coco Gauff
Marketing Daily, Tanya Gazdik - Sunday, March 15, 2026
The automaker is celebrating Gauff's impact on the tennis court and ...
- HBO Docuseries Bowls A Strike With Heart To Spare
TVBlog, Adam Buckman - Monday, March 16, 2026
"Born to Bowl" shows us a world most of us will nev ...
- Sports Fans Are Streaming, Scrolling And Occasionally Swearing At Their TVs
Research Intelligencer, Robert Williams - Friday, March 13, 2026
Fragmented sports media is creating headaches for fans and opportunities for advertis ...
- Ford Enlists LPGA Tour Winner As Global Ambassador
Marketing Daily, Tanya Gazdik - Wednesday, March 11, 2026
The first "Power Her Drive" event will take place March 24 ...
- World Baseball Classic Delivers Highest Rating With U.S.-Mexico Game
Television News Daily, Wayne Friedman - Thursday, March 12, 2026
The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ev ...
- March Madness Sponsors Are Already Off The Bench
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2026
State Farm, Degree and ESPN launch campaigns ahead of bracket season. A ...
- Veteran Soccer Stars Celebrate Release Of Don Julio World Cup Bottle
Marketing Daily, Teresa Buyikian - Monday, March 9, 2026
Roberto Carlos and Thierry Henry show off some fancy footwork while watchi ...
- Concerns Arise Over Local Ad Inventory With NFL, Other Sports League Deals
TV Watch, Wayne Friedman - Tuesday, March 10, 2026
It's a different story for the NBA, NHL, and MLB with t ...
- M&C Saatchi NA Lands U.S. Soccer Federation Integrated Account
MAD, Steve McClellan - Friday, March 6, 2026
The remit includes data and audience insights, partnership marketing, experiential marketing, bra ...
- TaylorMade Banks On Documentary To Promote New Club
MAD, Steve McClellan - Wednesday, March 4, 2026
The film is chockfull of golf technology information that only a tr ...
- Ford Extends Brand Campaign To Racing
Marketing Daily, Tanya Gazdik - Thursday, March 5, 2026
The automaker is using the Apple TV broadcast of Formula 1 ...
- Polestar Signs Tennis Champion As Ambassador
Marketing Daily, Tanya Gazdik - Tuesday, March 3, 2026
Auger-Aliassime was previously associated with another automaker, Renault, participating in a progr ...
- School Ticketing Platform Fined $1.1 Million Over Alleged Privacy Violations
MediaDailyNews, Wendy Davis - Tuesday, March 3, 2026
Ticketing platform PlayOn Sports, which sells tickets to school events, has agre ...
- Networks' NFL Per-Viewer Hour Costs Are 'Attractive': Analyst
Television News Daily, Wayne Friedman - Wednesday, March 4, 2026
The NFL's TV network costs remain a great deal in terms ...
- Jersey Mike's Aims To Top $30M Donation Goal For Special Olympics Athletes
Marketing Daily, Teresa Buyikian - Monday, March 2, 2026
This is only the second time in Jersey Mike's Month of Givi ...
- Is The World Cup Actually Built For Small, Nimble Brands?
Marketing Insider, Randy Gudiel - Tuesday, March 3, 2026
For small brands in particular, the World Cup should not be treat ...
- Versant Reports 8.9% Drop In 2025 Ad Revenue, Offers Dividend
Television News Daily, Wayne Friedman - Tuesday, March 3, 2026
The company, which includes the CNBC, MS Now, USA Network, Syfy, Go ...
- Adidas, Audi Partner For Formula 1 Gear
Marketing Daily, Tanya Gazdik - Sunday, March 1, 2026
The collection gives fans the choice between official teamwear and a lifesty ...