- Electronic Arts Turns Fans Into Players
Brand Insider Podcast, Erin Everhart - Friday, September 25, 2026
Nobody has built a bigger bridge between watching sports and playing th ...
- Michelob Ultra, NHL Announce Multiyear Partnership
Marketing Daily, Tanya Gazdik - Thursday, September 24, 2026
Anheuser Busch's previous U.S. NHL deal expired after the 2021-22 season. ...
- Mazda Celebrates Youth Sports Coaches
Marketing Daily, Tanya Gazdik - Tuesday, September 22, 2026
Through Oct. 18, families with kids who play sports can nominate the ...
- Au Revoir, Nike: Kylian Mbappe Signs With On
Marketing Daily, Sarah Mahoney - Friday, September 18, 2026
The footwear brand is diving into soccer - tapping Thierry Henry ...
- Netflix, Viewers And Turning Off: What Turns Them On?
TV Watch, Wayne Friedman - Monday, September 21, 2026
Wells Fargo just downgraded Netflix stock over lingering engagement-viewing issues the premi ...
- Dagger Shares SEC Network's 'Love' With Fans
MAD, Fern Siegel - Thursday, September 17, 2026
The Southeastern Conference covers football, baseball, women's basketball and more. ...
- NHL, DoorDash Partner In U.S., Canada
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2026
The deal includes a broad set of marketing rights and NHL designatio ...
- NFL Opening Week Draws 19.5M Viewers, Down 13%
Television News Daily, Wayne Friedman - Thursday, September 17, 2026
The first week of the 2026 NFL regular-season fell 13% to ...
- NFL Expands Prediction Market Ad Ban To In-Stadium Signage
Around the Net In Media, Ray Schultz - Tuesday, September 15, 2026
The NFL has extended its ban on prediction-market advertising during games ...
- Sports Fans: NUTRL Rolls Out Fall Push
MAD, Fern Siegel - Tuesday, September 15, 2026
Work features "Bussin With the Boys'"hosts Will Compton and Taylor Lewan ...
- Comedian Kevin Hart Tees Off With Taco Bell For Celebrity Golf Open
Marketing Daily, Teresa Buyikian - Monday, September 14, 2026
Until Sept. 27, golfing Taco Bell fans can enter for a chan ...
- '60 Minutes' Comes Back Unchanged In Weiss Era
TVBlog, Adam Buckman - Tuesday, September 15, 2026
Expectations that "60 Minutes" would be unrecognizable in its season premiere we ...
- Don Julio Raises a Glass for the World Cup
Brand Insider Podcast, Erin Everhart - Friday, September 11, 2026
Diageo's VP of Marketing Julian Garcia joins us to talk about h ...
- AI Makes A Play: The Milwaukee Bucks, Other Enterprise Brands Are Now Using MCP
Email Insider, Ray Schultz - Friday, September 11, 2026
AI agents are streamlining the email creation process, Stensul says. ...
- Jellyfish, Hoka Challenge New Yorkers To Run
MAD, Fern Siegel - Thursday, September 10, 2026
The five-borough competition is featured on digital OOH and social media. ...
- Missed Field Goals Mean Big Prizes In Jim Beam's 'Hit the Beam' Campaign
Marketing Daily, Teresa Buyikian - Thursday, September 10, 2026
"Saturday Night Live"'s Ben Marshall plays an unqualified coach to former N ...
- Young Consumers' Sports Viewing Rises Sharply
Television News Daily, Wayne Friedman - Friday, September 11, 2026
"Fandom is diffused across multiple kinds of media and content," says H ...
- Jameson Kicks Off Football Season With Eli Manning, $5M Bar Tab
Marketing Daily, Teresa Buyikian - Wednesday, September 9, 2026
With "America's Biggest Round," Jameson Irish Whiskey kicks off football season ...
- NASCAR Engages Fans Via Swear Jar
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, September 9, 2026
A custom site created by 72andSunny, Los Angeles, tracks the swear cou ...
- Google Search Introduces Live NFL Game Feed
MediaDailyNews, Laurie Sullivan - Wednesday, September 9, 2026
Google has added a live NFL game feed to search, allowing fa ...
- TNT Pushes Into Drama With Thriller About The Hunt For Hussein
TVBlog, Adam Buckman - Thursday, September 10, 2026
TNT's eight-episode "High Value Target: The Hunt for Saddam" is a high-val ...
- NOTUS Rebrands Itself As 'The Sun'
Around the Net In Media, Ray Schultz - Tuesday, September 8, 2026
NOTUS, the news website, is rebranding itself as “The Sun,” a na ...
- X Pushes Native Video Program With 'Inside The NFL' Anniversary
MediaDailyNews, Colin Kirkland - Tuesday, September 8, 2026
X is furthering its year-old "Originals" video program with a launch celebrati ...
- Modelo Campaign Celebrates College Football Fan Rituals
Marketing Daily, Teresa Buyikian - Friday, September 4, 2026
One spot shows the aging faces of two Michigan and Ohio Sta ...
- Are Sports Wagering And Prediction Markets Going Too Far?
TV Watch, Wayne Friedman - Tuesday, September 8, 2026
Prediction markets Kalshi and Polymarket don't have the NFL's seal of approv ...
- Super Bowl Dominates Earned Media Pull, Not Other Events
Around the Net In Media, Ray Schultz - Thursday, September 3, 2026
Of all earned media generated by 11 brands, 57% was related ...
- TikTok Forges NFL Partnership To Boost League's In-App Presence
MediaDailyNews, Colin Kirkland - Thursday, September 3, 2026
TikTok is looking to expand the NFL's presence across its platform v ...
- NBC's 'Sunday Night Baseball' Viewing Up 48% Vs. 2025
Television News Daily, Wayne Friedman - Friday, September 4, 2026
For all Major League Baseball national TV games - exclusive and non-exclusi ...
- VML Seattle Makes Bet365 'Winning' Play
MAD, Fern Siegel - Tuesday, September 1, 2026
The goal is to get sport bettors to switch from other sportsboo ...
- Do Gaffes At Callaway, Good Good, Target Show Brand Governance Has Collapsed?
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 1, 2026
Among the evidence marketing guardrails have gone off the rails: racist Hallowe ...