- ASICS Targets A New Competitor: The Beauty Biz
Marketing Daily, Sarah Mahoney - Friday, May 15, 2026
The mind-body-spirit shoe brand claims 15 minutes of movement gives more gl ...
- Swinging Dads: Ways To Sell Golfing Gifts For Father's Day
Email Insider, Ray Schultz - Friday, May 15, 2026
Marketers can start with an email list of 2 million golfers, Go ...
- Heineken Leverages Corporate Volunteerism To Help Fans Watch World Cup Games
Marketing Daily, Teresa Buyikian - Thursday, May 14, 2026
Program encourages fans to use their volunteer time off with local nonprofi ...
- TikTok Correspondents Selected To Capture FIFA World Cup Content
MediaDailyNews, Colin Kirkland - Thursday, May 14, 2026
After becoming FIFA's first Preferred Platform partner, planning to broadcast original conte ...
- Boxing Platform, Media Lab Team Up To Create Cross-Channel Content
Around the Net In Media, Ray Schultz - Thursday, May 14, 2026
Red Owl Boxing, an independent sports platform, has formed a partnership wi ...
- NHL's Stanley Pup Returns For Third Postseason
Marketing Daily, Tanya Gazdik - Wednesday, May 13, 2026
During the 90-minute special sponsored by Bissell and Halo Collar, adoptable pu ...
- Under Armour's Real Problem? U.S. Consumers Have Moved On
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2026
A rough earnings report reveals a brand still searching for the identi ...
- Upfront Sports Market Advertising, Audience Scenarios
TV Watch, Wayne Friedman - Wednesday, May 13, 2026
Leveraging live sports viewership helps pull in higher ad revenue across ...
- An ABC First: All Scripted Shows Renewed, More 'Monday Night Football'
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
ABC will boost its prime-time sports in the fall, bringing more "Mond ...
- Caitlin Clark Champions Exercise For 'Medicine Company' Lilly
Marketing Daily, Les Luchter - Saturday, May 9, 2026
"This campaign is what 'Health Above All' looks like when you actual ...
- Fox Upfront: More Unscripted, 'Baywatch' Reboot Coming Midseason
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
New shows have already inked upfront deals and sponsorship. "Baywatch" has be ...
- You Don't Have to Like Football to Love the Dallas Cowboys
Brand Insider Podcast, Erin Everhart - Friday, May 8, 2026
The Dallas Cowboys are a global entertainment brand that happens to pl ...
- Lerma/ Launches Sports Sponsorship ROI Evaluator
MAD, Steve McClellan - Thursday, May 7, 2026
The new benchmarking tool ranks professional sports teams on metrics including med ...
- Sports Teams Must Take A Holistic Approach To TV Advertising: Nielsen
Around the Net In Media, Ray Schultz - Wednesday, May 6, 2026
Sports teams advertising in today’s three-pillared television scene should take a holistic approa ...
- Ogilvy Invests In NIL Specialist, Taps Segar To Lead Global Sports/Entertainment Practice
MAD, Steve McClellan - Tuesday, May 5, 2026
WPP has acquired a stake in Chapel Hill-based Article 41, an N ...
- Indeed, Fox Seek 'Chief World Cup Watcher'
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2026
Wanted: A journalist who is also FIFA's No. 1 fan. ...
- Olly Serves Up Naomi Osaka In Self-Affirming Campaign
Marketing Daily, Les Luchter - Monday, May 4, 2026
"I learned to push back on expectations, to prioritize my family, a ...
- Coors Light, Soccer Announcer Andres Cantor Team Up For 'The Coooors Call'
Marketing Daily, Teresa Buyikian - Wednesday, April 29, 2026
Campaign plays off the similarities between shouts of "Gooooal!" during a socc ...
- Adidas Offers FIFA World Cup Pet Collection
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 29, 2026
The collection marks the first time that Adidas is dropping pet clothi ...
- NBA Playoffs Soar, Incremental NBC Broadcast Coverage Cited
Television News Daily, Wayne Friedman - Thursday, April 30, 2026
NBA playoff viewership is up 20% through the first week-and-a-half, while N ...
- NFL Still Owns America, But Washington Wants To See The Receipts
Research Intelligencer, Rob Williams - Wednesday, April 29, 2026
While more lawmakers and fans complain about the NFL, it remains o ...
- The CW Forges New Program Partnerships With Roku Channel, ESPN
Television News Daily, Wayne Friedman - Wednesday, April 29, 2026
The CW has made a major shift by adding key live spor ...
- Haleon, Henkel Hanker For Soccer Tie-Ins
Marketing Daily, Les Luchter - Tuesday, April 28, 2026
Henkel's U.S. Soccer Summer of Soccer Sweepstakes prizes include match tickets a ...
- SCOTUS Urged To Revive Paramount Privacy Suit
MediaDailyNews, Wendy Davis - Monday, April 27, 2026
"Video streaming services have become ubiquitous, vastly expanding the amount and typ ...
- Cadillac Formula 1 Team Chooses Agency
Marketing Daily, Tanya Gazdik - Saturday, April 25, 2026
Excel Sports Management aims to shape "a long-term commercial strategy for t ...
- The Orange Sweat Is Back: Gatorade Reintroduces Classic Theme For The World Cup
Marketing Daily, Teresa Buyikian - Sunday, April 26, 2026
Ad, filmed in both color and black-and-white, shows players' sweat as brig ...
- NBA Regular Season Ad Spend Hits $760M, Viewing +16%
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
Regular-season NBA games across all platforms grew 16% to an average 1 ...
- Modelo Beer Goes All-In On World Cup With Largest Ever Futbol Investment
Marketing Daily, Teresa Buyikian - Tuesday, April 21, 2026
The Mexican beer's "Best Seat in the House" campaign shows fans watchi ...
- Ecco, Asics Capitalize On Nike's Marathon Misstep
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 21, 2026
Nike continues to take heat over a marketing blunder that dissed Bost ...
- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
Research Intelligencer, Rob Williams - Wednesday, April 22, 2026
The NFL has achieved something extraordinary: convincing America to watch grown m ...