• by Teresa Buyikian , 2 hours ago

Comedian Kevin Hart serves as host for Taco Bell’s first foray into the golf world.

Last week the brand announced the first Live Más Open, a new annual golf tournament that will bring together celebrities, pro athletes and fans to play for trophies, branded merch and a chance to bring back a Taco Bell classic menu item. Hart will host the inaugural Open, which takes place Nov. 2 at The Ranch at Laguna Beach outside of Los Angeles.

Until Sept. 27, golfing Taco Bell fans can enter for a chance to win a spot at the Liv Más Open through the chain's partnership with Topgolf. Spots will be given to eligible golfers who enter the Live Más Open Qualifier by playing the Shot Shuffle game at Topgolf venues nationwide. Those who score 200 points or more will be  entered into a sweepstakes, from which 100 candidates will be randomly selected to receive an invitation to submit a player bio and video (as well as receive a one-month Topgolf Platinum Club Membership). Taco Bell will then select nine winners to play at the Open.

On Nov. 9, the nine winners each be part of a foursome including a celebrity, pro athlete and creator. The course will feature an on-course Taco Bell drive-thru with Live Más Open-exclusive food “inspired by golf's most beloved food and beverages, including some remixes of country club favorites.” The winning team will also select a retired Taco Bell menu item to return nationwide for a limited time in 2027.

"Our fans have always shaped this brand, so when we create an experience like this, we want them to be a part of it, not watching from the sidelines,” said Luis Restrepo, CMO at Taco Bell, in a release

The Live Más Open will stream some time in November. Taco Bell Rewards members will receive $25 off offer code to be used on a Topgolf reservation through Sept. 27.