- YouTube's NFL Brazil Broadcast Breaks Livestream Records
MediaDailyNews, Colin Kirkland - Tuesday, September 9, 2025
The future of sports marketing may be intertwined with YouTube's live N ...
- YouTube Scores Another Touchdown: What's Next - A Favorite Unscripted Show?
TV Watch, Wayne Friedman - Wednesday, September 10, 2025
YouTube is now on a level - or at least in t ...
- Best Buy, Lowe's Chase NFL Fans With Game-Day Plays
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2025
One leans on gadgets, the other on chores -- both hope ...
- Wings & Merlot? Bota Box Makes Wine More Football-Friendly
Marketing Daily, Teresa Buyikian - Thursday, September 4, 2025
Bota Box's sweepstakes, activations aim to help football fans equate chicken win ...
- Visa Plays Up Payment Security, Drafts Janelle James For NFL Spots
Marketing Daily, Danielle Oster - Thursday, September 4, 2025
The "Abbott Elementary" actress was brought in to inject humor into a ...
- Tostitos Says 'Tradition Matters' In NFL Campaign
Marketing Daily, Danielle Oster - Wednesday, September 3, 2025
Ads ties the brand to NFL traditions -- and traditional, additive-free producti ...
- NFL Uses AI To Celebrate Fandom, Eternal Optimism
Marketing Daily, Tanya Gazdik - Thursday, September 4, 2025
A mix of live-action, CGI and generative AI tools, the 60-second sp ...
- Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger
TV Watch, Wayne Friedman - Thursday, September 4, 2025
"We're happy with the steps we've taken forward for 2025, but there ...
- Toyota Launches Largest NFL Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 2, 2025
The brand's "All In. All Season." campaign effort is its "most ambitio ...
- Carhartt Campaign Turns All Eyes Toward Buffalo
Retail Insider, Sarah Mahoney - Wednesday, September 3, 2025
New creative focuses on the blue-collar heroes building the Buffalo Bills' Highma ...
- NFL Season Goals: Ad Demand, Viewing, Outcomes
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
NFL linear TV ad revenue grew 3.6% to $6.76 billion for t ...
- Can The NFL Gain Dominance - And Sports Rights Money - In Future Years?
TV Watch, Wayne Friedman - Tuesday, September 2, 2025
What expectations can we draw from the NFL for this coming seaso ...
- Football's Fashion Plays: Arch Manning, Travis Kelce, Joe Burrow
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2025
Warby Parker, American Eagle and Alo Yoga announce new player matchups. ...
- Progressive Brings In 'The Backup' For Second Season
Marketing Daily, Danielle Oster - Thursday, August 28, 2025
Campaign likens the brand's insurance coverage to the role of a dependab ...
- Chipotle Tackles The College Athlete Scene With Freebies, Endorsements
Marketing Daily, Teresa Buyikian - Thursday, August 28, 2025
Athletes at 3 Chipotle-favoring schools star in ads and get free entre ...
- Gannett Recognizes High School Football Stars
Publishers Daily, Ray Schultz - Thursday, August 28, 2025
Athletes appear on watchlists throughout the "USA Today" network. ...
- Coca-Cola Fans 'Go The Distance' During Football Season
MAD, Fern Siegel - Wednesday, August 27, 2025
The TVC spot runs throughout college football season. ...
- Sports Rights Costs Grow Faster Than Revenue Gains
Television News Daily, Wayne Friedman - Friday, August 29, 2025
For the last 10 years, U.S. sports rights costs have rocketed ...
- Coca-Cola Celebrates 'Away' Fans Who 'Go The Distance'
Marketing Daily, Danielle Oster - Tuesday, August 26, 2025
The college football season campaign kicks off with a TV spot ...
- College Football Fans: The Sports Marketing Powerhouse You Can't Ignore
Marketing Insider, Jim Caruso - Wednesday, August 27, 2025
With unmatched loyalty, regional pride, and digital-first behaviors, college football fans represe ...
- Abercrombie & Fitch Becomes NFL's First Official Fashion Partner
Marketing Daily, Tanya Gazdik - Monday, August 25, 2025
The partnership demonstrates the NFL's ongoing efforts to grow its fan bas ...
- NFL Expands Microsoft Copilot Partnership Following Buccaneers' Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, August 20, 2025
The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotion ...
- NFL Looks To Continue Scoring Higher Brand Outcomes: EDO
Television News Daily, Wayne Friedman - Thursday, August 21, 2025
NFL ads were 19% more effective in business outcome results than t ...
- Knob Creek Bourbon, Eli Manning Celebrate New Fantasy Football Season
Marketing Daily, Teresa Buyikian - Tuesday, August 19, 2025
The social media campaign consists of Manning sharing his own football pic ...
- NFL On Streamers: An Ongoing Factor In Subscriber Churn?
TV Watch, Wayne Friedman - Friday, August 15, 2025
What makes consumers stick around after big sports franchises end their respecti ...
- Coaches, Players Force NFL's Hand To Halt Game
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, August 9, 2025
Detroit coach Dan Campbell said afterward the decision was made by himse ...
- Jumping The Cable TV Deal Line: ESPN's Equity Deal With The NFL?
TV Watch, Wayne Friedman - Tuesday, August 5, 2025
The league would get a 10% minority equity ownership in ESPN, whi ...
- Stellantis Signs NFL Rookie As Ambassador
Marketing Daily, Tanya Gazdik - Sunday, August 3, 2025
Dillon Gabriel has a well-known fondness for the Chrysler Pacifica, which ...
- Bud Light's 'Armchair Quarterback' Celebrates Fandom
MAD, Fern Siegel - Thursday, July 10, 2025
Peyton Manning kicks back with a rabid fan who imitates coordination ti ...
- The NFL Brings Its 'Top 100' To X
MediaDailyNews, Colin Kirkland - Friday, June 27, 2025
Building off of its designated portal for NFL content, X has announc ...