- NFL Hypes Love Of 'Football Country' Worldwide
MAD, Fern Siegel - Tuesday, August 20, 2024
The new spot showcases the passion behind the play. ...
- NFL Goes All In On 'This Is Football Country': A Unifier For The US?
TV Watch, Wayne Friedman - Monday, August 19, 2024
The "This Is Football Country" campaign carries the message that the leag ...
- ESPN Partners With Jelly Roll For Anthem
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2024
The song will serve as the soundtrack for ESPN's college football covera ...
- Bud Light Salutes NFL 'Sunday,' Team Partnerships
MAD, Fern Siegel - Wednesday, August 7, 2024
To celebrate a major football viewing day, the brand is kicking o ...
- NFL Encourages Latinos To Vote
Marketing Daily, Tanya Gazdik - Sunday, August 4, 2024
The "Latino Votes" campaign, created and produced by MEL, features Carolina Panther ...
- Football & Rum: Captain Morgan's Brings Back NFL Fan Of The Year Contest
Marketing Daily, Teresa Buyikian - Thursday, August 1, 2024
Sponsored by Captain Morgan, fans compete to be picked by and represe ...
- Cup Noodles, George Kittle Simplify Fantasy Draft
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
Nissin Foods USA's new campaign helps fans escape the dreaded autodraft. ...
- Colin Kaepernick Launches AI-Driven Creator-Publishing Platform
MediaDailyNews, Colin Kirkland - Wednesday, July 24, 2024
Colin Kaepernick is launching Lumi, a startup that will guide creators throu ...
- Jason Kelce's New Job? King Of The Grill
CPG Insider, Sarah Mahoney - Wednesday, July 3, 2024
Kingsford drafts the NFL retiree, who shares impressive backyard moves with Vin ...
- Travis Kelce Invites Consumers To Find Their Zen For ZenWtr
Marketing Daily, Danielle Oster - Friday, May 24, 2024
Kelce stars in the campaign's 30-second launch ad, which sees him reachi ...
- TNT Secures College Football Playoff Games, NBA Deal Concerns Remain
Television News Daily, Wayne Friedman - Thursday, May 23, 2024
Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN ...
- Warner Bros. Discovery With No NBA? And Much Less Sports Content
TV Watch, Wayne Friedman - Friday, May 24, 2024
WBD has never owned an over-the-air-broadcast network or TV station but ...
- Will Ferrell's First-Ever Sitcom Headlines Netflix Upfront News
TVBlog, Adam Buckman - Thursday, May 23, 2024
Will Ferrell is adding professional golf to the list of sports ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- Netflix Reportedly Closing In On Two Christmas Day NFL Games
Television News Daily, Wayne Friedman - Friday, May 10, 2024
Netflix, in a surprise negotiation, may be looking to upset the N ...
- Ford, Toyota Play Up NFL Ties
Drive Time, Tanya Gazdik - Monday, April 22, 2024
The Detroit Lions, owned by the Ford family, unveiled their new Nike-design ...
- Applebee's Scores First NFL 'Casual Dining' Sponsorship
QSR Insider, Teresa Buyikian - Tuesday, April 16, 2024
"Come Sundays or Thursdays or Mondays, when NFL games are on, we' ...
- UFL Tries Again For More Football TV: Call The Right Promo Play
TV Watch, Wayne Friedman - Wednesday, April 10, 2024
It's a challenge to make alternative sports leagues around existing TV spor ...
- Sports League Equity Partner Deals For ESPN? Chapek Says It Doesn't Need Them
TV Watch, Wayne Friedman - Wednesday, March 27, 2024
While Chapek believes extra cash from a minority deal would be ...
- Is The NFL Throwing Shade On 'Spulu'? Now, The Game Gets Complicated
TV Watch, Wayne Friedman - Monday, March 25, 2024
The NFL, which it says was "a bit surprised," now offers ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- 'So Many Urinals!' In Mockumentary, J.J. Watt Salutes Dick's House Of Sport
Marketing Daily, Sarah Mahoney - Wednesday, March 20, 2024
The NFL great loves the superstore concept so much he tries ...
- ESPN Inks 6-Year, $7.8B College Football Playoff Deal
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
Under the deal, ABC will get the national championship game starting ...
- TV Sports With Younger Viewers: It's Still A Thing
TV Watch, Wayne Friedman - Wednesday, March 20, 2024
"Sports still has legs across younger demographics," according to Michael Nathanson, med ...
- National Linear TV Ad Market Fell 7% In Q4 2023
MediaDailyNews, Joe Mandese - Monday, March 11, 2024
"[It] represented a microcosm of the U.S. national linear TV landscape," observ ...
- Cable TV Networks Adding Sports To Avoid The Inevitable?
TV Watch, Wayne Friedman - Monday, March 11, 2024
Warner Bros. Discovery's TruTv will now regularly program nightly sports programming, includi ...
- Big Ten Conference Picks Blue Diamond As Official Snack
Out to Launch, Fern Siegel - Tuesday, March 5, 2024
Blue Diamond will be a strong presence at Big Ten basketball a ...
- Big TV-NFL Pass Rush: Amazon To Pay $120M For One Playoff Game?
TV Watch, Wayne Friedman - Monday, February 26, 2024
We will see whether any streaming platform offense can get the be ...
- Automotive TV Spending Drops 12.9% In January
Marketing Daily, Tanya Gazdik - Wednesday, February 21, 2024
Automakers opened their wallets for NFL action, spending 17 times more ...
- Brew-Hah-Hah? Fans In SB Teams' Home Cities Don't Always Favor Advertised Beers
Marketing Daily, Danielle Oster - Thursday, February 15, 2024
Big Game advertisers failed to reach the top of the list ...