- Why Doritos Is Reviving 'Crash The Super Bowl'
Marketing Daily, Sarah Mahoney - Friday, September 20, 2024
For 10 years, the Frito-Lay brand's commercial contest proved outsiders are funni ...
- New York Giants Showcase 100-Year Legacy
Out to Launch, Fern Siegel - Thursday, September 19, 2024
The "Giants Story" is a new spot touting its centenary. ...
- Frank's RedHot Tailgate Campaign Celebrates Everyday Flavor Authorities
Marketing Daily, Sarah Mahoney - Monday, September 16, 2024
The McCormick-owned brand's "Dean of Tailgating" shows spice lovers how to bri ...
- Jameson, Julian Edelman Onboard For NFL Game In Dublin
MAD, Fern Siegel - Friday, September 13, 2024
The company's Q1 survey found 80% of football fans would travel ...
- Omaha Steaks Moves Into Subscriptions -- And The NFL
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
The direct-to-consumer meat company is partnering with the Kansas City Chiefs a ...
- It's Friday The 13th - Do You Know Where The NFL's Brand Equity Is?
TV Watch, Joe Mandese - Friday, September 13, 2024
I usually resist covering self-serving media trade studies like the TVB's sho ...
- Sailgate: Captain Morgan Spices Up Football Season
MAD, Fern Siegel - Wednesday, September 11, 2024
For the fourth year, Captain Morgan has set sail for the ...
- Hot Stuff: NFL's Kelce, Lawrence Get Sexy For Campbell's Chunky Soup
MAD, Fern Siegel - Monday, September 9, 2024
Leo Burnett's new spots capitalize on the famous linemen's ability to beco ...
- Progressive Doubles As Backup For Any Home, Auto Problem
MAD, Fern Siegel - Friday, September 6, 2024
New spots by Arnold roll out during the NFL opener and featu ...
- Peyton Manning Quarterbacks Nationwide's New Pitch: Financial Services
MAD, Fern Siegel - Friday, September 6, 2024
In new creative by Ogilvy, the NFL star proves there is mo ...
- For Campbell's, Jason Kelce Plays It Spicy, Sexy, Hunky And Chunky
Marketing Daily, Sarah Mahoney - Monday, September 9, 2024
With a bearskin rug, a racy toll-free hotline and a serving ...
- NFL Sticks With Its Game Plan: More Growth... With Less?
TV Watch, Wayne Friedman - Monday, September 9, 2024
To be an ardent fan you only need 5-6 hours a wee ...
- Best Buy, Hellmann's, Ariat Are Ready for Some Football
Marketing Daily, Sarah Mahoney - Thursday, September 5, 2024
Brands pile on America's start-of-the-season frenzy. ...
- NFL Kickoff: Google Ads Gambling Rules Tighten
Performance Marketing Insider, Laurie Sullivan - Friday, September 6, 2024
Google has implemented stricter recertification guidelines and certification for gambling and gami ...
- Huntington Bank Acquires Naming Rights To Cleveland Browns Stadium
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
Bank CEO Steve Steinour called the deal "a pivotal moment for ...
- New NFL Season: 49% Of Games On Streaming, 7% Exclusively
Television News Daily, Wayne Friedman - Friday, September 6, 2024
Linear TV networks will have 42% (114 games) of all NFL gam ...
- With Sales A-Blazing, Abercrombie & Fitch Flexes Deeper Into NFL
Marketing Daily, Sarah Mahoney - Thursday, August 29, 2024
The extended partnership features linebackers TJ Watt and Fred Warner, running ba ...
- Jaguars' Trevor Lawrence Tackles Ads For EverBank
MAD, Fern Siegel - Wednesday, August 28, 2024
The Jacksonville Jaguars QB serves as brand ambassador for the city-based b ...
- Fireball Whisky Taps Into Football Fans' Competitive Spirit
Marketing Daily, Teresa Buyikian - Friday, August 23, 2024
An animated Fireball devil appears in spots depicting a sports bet betwe ...
- NFL Hypes Love Of 'Football Country' Worldwide
MAD, Fern Siegel - Tuesday, August 20, 2024
The new spot showcases the passion behind the play. ...
- NFL Goes All In On 'This Is Football Country': A Unifier For The US?
TV Watch, Wayne Friedman - Monday, August 19, 2024
The "This Is Football Country" campaign carries the message that the leag ...
- ESPN Partners With Jelly Roll For Anthem
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2024
The song will serve as the soundtrack for ESPN's college football covera ...
- Bud Light Salutes NFL 'Sunday,' Team Partnerships
MAD, Fern Siegel - Wednesday, August 7, 2024
To celebrate a major football viewing day, the brand is kicking o ...
- NFL Encourages Latinos To Vote
Marketing Daily, Tanya Gazdik - Sunday, August 4, 2024
The "Latino Votes" campaign, created and produced by MEL, features Carolina Panther ...
- Football & Rum: Captain Morgan's Brings Back NFL Fan Of The Year Contest
Marketing Daily, Teresa Buyikian - Thursday, August 1, 2024
Sponsored by Captain Morgan, fans compete to be picked by and represe ...
- Cup Noodles, George Kittle Simplify Fantasy Draft
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
Nissin Foods USA's new campaign helps fans escape the dreaded autodraft. ...
- Colin Kaepernick Launches AI-Driven Creator-Publishing Platform
MediaDailyNews, Colin Kirkland - Wednesday, July 24, 2024
Colin Kaepernick is launching Lumi, a startup that will guide creators throu ...
- Jason Kelce's New Job? King Of The Grill
CPG Insider, Sarah Mahoney - Wednesday, July 3, 2024
Kingsford drafts the NFL retiree, who shares impressive backyard moves with Vin ...
- Travis Kelce Invites Consumers To Find Their Zen For ZenWtr
Marketing Daily, Danielle Oster - Friday, May 24, 2024
Kelce stars in the campaign's 30-second launch ad, which sees him reachi ...
- TNT Secures College Football Playoff Games, NBA Deal Concerns Remain
Television News Daily, Wayne Friedman - Thursday, May 23, 2024
Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN ...