- Miller Lite Drafts J.J. Watt As Brand's New Football Partner
Marketing Daily, Erik Oster - Monday, September 18, 2023
The debut ad featuring Watt playfully references his playing number: 99. ...
- Back-To-School: Streaming Declines, Broadcast/Cable Gain
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Streaming TV viewing declined by half a share point vs. July f ...
- Mannings Score With King's Hawaiian Slider Sunday
MAD, Fern Siegel - Friday, September 15, 2023
Eli and Peyton Manning signed a two-year partnership with King's Hawaiian ...
- Google Ad NFL Kickoff Eyes New Lens For Search
MediaDailyNews, Laurie Sullivan - Saturday, September 16, 2023
Fashion comes to life in the new Google spot, New Ways ...
- Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%
Television News Daily, Wayne Friedman - Monday, September 18, 2023
The first 'TNF' game of the season was up 8% to 16 ...
- Nexstar TV Stations Back On DirecTV
Television News Daily, Wayne Friedman - Sunday, September 17, 2023
In an effort to avoid missing more NFL and college football game ...
- With New Products, Bose Orchestrates Marketing Through Music
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2023
Launching its next-generation headphones and earbuds, the company relies on its va ...
- Captain Morgan Drops Clues For NFL Fans To 'Follow The Captain' To Big Prizes
Marketing Daily, Erik Oster - Thursday, September 14, 2023
QR codes are hidden everywhere, from social media to coasters at bar ...
- State Farm Recruits Mahomes, Kelce And Reid For New NFL Campaign
MAD, Steve McClellan - Wednesday, September 13, 2023
The new campaign, created by Omnicom's TMA (The Marketing Arm), features Ja ...
- Snickers Shop Satisfies NFL Fans' Superstitions
Marketing Daily, Erik Oster - Tuesday, September 12, 2023
Lucky Snickers Bars were kept within NFL headquarters, next to NFL Hono ...
- Disney, Charter Standoff Ends Just In Time For Jets, 'Jeopardy!'
TVBlog, Adam Buckman - Wednesday, September 13, 2023
In 20-20 hindsight, some disappointed Jets fans might have wished the ga ...
- KFC Features Pro Football Hall of Famer Deion Sanders In Video
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 11, 2023
Kentucky Fried Chicken is launching a new spicy menu item just in ti ...
- As Disney-Charter Stalemate Continues, What About ESPN+ Option?
Television News Daily, Wayne Friedman - Friday, September 8, 2023
"We have proposed creative ways to make Disney's direct-to-consumer services available ...
- Four NFL Phenoms Fuel 'Energy That Hits' For C4 Energy
Marketing Daily, Erik Oster - Thursday, September 7, 2023
Running beyond the end of the season, the campaign is part ...
- Cowboys' Parsons Plays For Dave & Buster
MAD, Fern Siegel - Wednesday, September 6, 2023
The work from Mother in New York builds on Dave & Buster ...
- Disney Tackles 65 Major College Football Deals
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Disney Advertising says ad sales for the college football season show "robus ...
- Fireball Releases Trash-Talking 'Sympathy' Cards For Football Season
Marketing Daily, Erik Oster - Tuesday, September 5, 2023
For good-natured razzing among rival fans, Fireball Cinnamon Whiskey brings the b ...
- Old El Paso Wants To Score In The Football Space
MAD, Fern Siegel - Friday, September 1, 2023
"The Taco Boy'' is the latest part of Old El Paso's newe ...
- Gold Bar Whiskey Teams Up With 49ers Legend Joe Montana
Marketing Daily, Erik Oster - Friday, September 1, 2023
The collection kicks off with the release of Blend No. 273 ...
- Bud Light Expands College Football Play With 50-Team Sponsorship
Marketing Daily, Erik Oster - Saturday, September 2, 2023
The brand is also releasing its largest-ever collection of limited-edition Bud Lig ...
- Vrbo Launches College Football Creative
Marketing Daily, Tanya Gazdik - Sunday, September 3, 2023
The vacation home rental company found that nearly 60% of college footba ...
- GE Honors Its Past, Envisions A 'Beautiful' Future
Out to Launch, Fern Siegel - Tuesday, September 5, 2023
BBDO has created a spot to announce the launch of GE Aerospa ...
- Football Season Drives Purchase Decisions For Fans
Research Intelligencer, Robert Williams - Tuesday, September 5, 2023
Eighty-three percent of shoppers said they host or attend watch parties ...
- Nielsen Claps Back At VAB, Corrects Amazon 'Errors And Misrepresentations'
Television News Daily, Wayne Friedman - Wednesday, August 30, 2023
Nielsen has pushed back on the VAB's criticism of Nielsen's effort ...
- Coors, Miller Lite Take The Field For Football Season
Marketing Daily, Erik Oster - Tuesday, August 29, 2023
Coors Light is extending its ESPN College Gameday sponsorship by featuring ...
- Vox Media Launches Two Paid Football Newsletters
Publishers Daily, Ray Schultz - Tuesday, August 29, 2023
These are the first paid products of SB Nation, the Vox spor ...
- Sports Wagering Continues To See Sharp TV Ad Growth
Television News Daily, Wayne Friedman - Tuesday, August 29, 2023
Online sports wagering businesses totaled $140.5 million in national TV ad spe ...
- Fisher-Price Goes All In On The NFL
Marketing Daily, Sarah Mahoney - Monday, August 28, 2023
The toymaker is suiting its Little People up for the season, expandi ...
- Modelo Continues Celebration Of College Football's 'Full-Time Fans'
Marketing Daily, Erik Oster - Monday, August 28, 2023
Campaign represents the brand's largest-ever marketing investment, running across networks and a ...
- NFL Brand Campaign Mocks The Notion It's Scripted
MAD, Fern Siegel - Friday, August 25, 2023
The two spots, from 72andSunny, position the NFL as an entertainment, ...