- NFL Brand Campaign Mocks The Notion It's Scripted
MAD, Fern Siegel - Friday, August 25, 2023
The two spots, from 72andSunny, position the NFL as an entertainment, ...
- Genesis Signs On As College Football Sponsor
Marketing Daily, Tanya Gazdik - Friday, August 25, 2023
The luxury automaker will be integrated into broadcasts with logo placements, verb ...
- Bud Light Celebrates Game Day Rituals With 'Easy To Sunday'
Marketing Daily, Erik Oster - Thursday, August 24, 2023
Bud Light's opening play for the new NFL season is an ...
- Nielsen Will Incorporate 1st-Party Amazon Data In 'Thursday Night Football' Ratings
Television News Daily, Wayne Friedman - Thursday, August 24, 2023
Nielsen will be using both its national TV panel-level derived data a ...
- Wendy's Brings Nacho Flavors To The Menu
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 22, 2023
Wendy's is kicking off the upcoming football season with flavors that replica ...
- Betting The NFL Season: Even Stronger Sports Gambling TV Ad Spend?
Television News Daily, Wayne Friedman - Friday, August 18, 2023
Sports gambling marketing is poised for more sharp gains as a growi ...
- Just The (Sunday) Ticket It Needs? YouTube TV Gains In A Cord-Cutting World
TV Watch, Wayne Friedman - Thursday, August 3, 2023
YouTube TV keeps growing, and is now coming close to becoming o ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Fox made gains with NFL, Major League Baseball, college football and t ...
- ESPN Pitches 'Fantasy' To Bring People Together
MAD, Fern Siegel - Monday, July 24, 2023
New ads illustrate how ESPN Fantasy Football smooths over any social situat ...
- ESPN Possible New Owners: The Sports Leagues Themselves?
TV Watch, Wayne Friedman - Tuesday, July 25, 2023
According to a CNBC report, ESPN is talking with the biggest spor ...
- Video Format Preferences Vary Significantly By Age
Video Insider, Karlene Lukovitz - Monday, July 24, 2023
Even younger versus older Millennials show markedly different preference patterns. ...
- Fox Corp.'s Mulvihill Takes New Senior Research Role
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Fox Corp. has created a new senior executive research/data post with longti ...
- XFL Playbook Year 1: Did Consumers In-Stadium, On TV Buy In Or Drop The Pass?
TV Watch, Wayne Friedman - Tuesday, June 13, 2023
If sports is such a big thing for live, linear TV, w ...
- DirecTV Inks Deal To Keep Distributing NFL Sunday Ticket To Public Venues
Digital News Daily, Karlene Lukovitz - Friday, May 26, 2023
While it lost the package's other rights to YouTube, DirecTV will ke ...
- The Most Valuable Cable TV Network Thinks About Going It Alone: Are You Game?
TV Watch, Wayne Friedman - Monday, May 22, 2023
ESPN is preparing for a world that has complete dependency on streamin ...
- Peacock To Be First Streamer With NFL Playoff Game Exclusive
Digital News Daily, Karlene Lukovitz - Tuesday, May 16, 2023
NBCUniversal's streamer will carry the Wild Card Weekend playoff game on Ja ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- NFL Sunday Ticket, Red Zone Pricing Spikes For Consumers Under YouTube
Television News Daily, Wayne Friedman - Wednesday, April 12, 2023
YouTube is increasing regular pricing by around 16% to 20% versus wh ...
- Sports Gambling/Gaming Continues To Fuel More Sharp National TV Ad Growth
Television News Daily, Wayne Friedman - Friday, April 7, 2023
Through the NFL, NCAA basketball season and NBA pre-playoff action, online gambling/gami ...
- Hertz Dresses Up With Tom Brady, Heads To The Speedway
Marketing Daily, Sarah Mahoney - Wednesday, March 1, 2023
The rental-car company is heading to the legendry Le Mans 24 Hour ...
- Dove's Post-Super-Bowl Medicine: Hugs For Philly Fans
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2023
Dove Men+Care knows losing is rough on fellas. So it sent ...
- Despite Legal Threats From The NFL, You Can Say 'Super Bowl'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 13, 2023
Although the NFL is known for aggressive policing of its trademarks ...
- Roblox Brings Dave & Buster's Into The Metaverse
Digital News Daily, Colin Kirkland - Friday, February 10, 2023
Dave & Buster's is launching a branded world filled with updated class ...
- Taboola Stats: Super Bowl LVII Topics Attracting Fans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 10, 2023
To learn more about Super Bowl buzz and what people want ...
- Three-Quarters Of Americans Say They Watch Live Football
Research Intelligencer, Robert Williams - Friday, February 10, 2023
Watching football brings people together, even when they don't enjoy other activiti ...
- Snapchat Invites Super Bowl Fans To Win $10,000 With New NFL Lenses
Digital News Daily, Colin Kirkland - Wednesday, February 8, 2023
Snapchat is using AR technology to expand its NFL partnership and givi ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- DAZN Snags 10-Year Streaming Rights To NFL International Game Pass
Digital News Daily, Karlene Lukovitz - Wednesday, February 8, 2023
The deal spans more than 200 countries and regions, excluding China. ...
- With Custom-Made Suits, Men's Wearhouse Enters The Era Of New Rules
Retail Insider, Sarah Mahoney - Wednesday, February 8, 2023
With the new Michael Strahan Custom Made to Measure Suiting Program, t ...
- Rakuten Combines New York Fashion Week Message In Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2023
How does a brand or company attract more attention? It combines t ...