- Brady Returns To Super Bowl - In Ad Touting Another Money-Making Brand?
TV Watch, Wayne Friedman - Wednesday, January 31, 2024
So Tom Brady is making it back to the Super Bowl aga ...
- NFL Conference Championships: NFC +20%; AFC +17%
Television News Daily, Wayne Friedman - Tuesday, January 30, 2024
The NFC Championship game this past weekend was up 20% to 56 ...
- Playtika Bingo Blitzes Big Game With Potential $1M Sweeps Prize
Marketing Daily, Les Luchter - Monday, January 29, 2024
Mobile gaming company will reward a $1 million prize if the defen ...
- M&M's To Award Legendary NFL Players With 'Almost Champions' Rings
Marketing Daily, Danielle Oster - Tuesday, January 23, 2024
The rings, set for 3 Hall of Famers who never won t ...
- Divisional Playoff Scores Record 50.4M Viewers For NFL
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Sunday's playoff game reached 50.4 million viewers -- the largest NFL audien ...
- NFL Wild Card Game Delivers Record 2.8M Peacock Sign-Ups
Television News Daily, Wayne Friedman - Thursday, January 25, 2024
No other singular programming event has resulted in as many sign-ups f ...
- For E.L.F., Super Bowl May Offer Game-Changing Awareness
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 22, 2024
Experts say the beauty company's surprising buy -- how many young wom ...
- National TV Ad Spending Fell 5% To $43.7B In 2023
Television News Daily, Wayne Friedman - Thursday, January 18, 2024
Although household TV ad impressions and TV ad airings grew in 202 ...
- Are TV Blackouts Spilling Into Streaming? Not Really
TV Watch, Wayne Friedman - Wednesday, January 17, 2024
A letter from Rep. Pat Ryan to NFL Commissioner Roger Goodell a ...
- Gwen Stefani To Headline Super Bowl LVIII's 'TikTok Tailgate'
MediaDailyNews, Colin Kirkland - Monday, January 15, 2024
The pre-game "TikTok Tailgate" party featuring special guests and creators is intend ...
- Will ESPN Go Big With The NFL? Who Will Carry The Ball?
TV Watch, Wayne Friedman - Tuesday, January 16, 2024
What would the NFL do for ESPN? Give it more resources towa ...
- Kansas City Chiefs Fans Are 'Falling For Football' Postseason
MAD, Fern Siegel - Monday, January 15, 2024
The new spot pays tribute to the intensity of the Chief's millenni ...
- NFL Regular-Season Viewing Up 9%, TV Ad Revenue 3% Higher
Television News Daily, Wayne Friedman - Friday, January 12, 2024
Advertising and viewing for regular-season NFL games continue to thrive, with t ...
- NFL Playoff Game On Peacock Hits Streaming Record With 23M Viewers
Television News Daily, Wayne Friedman - Monday, January 15, 2024
The first exclusively live NFL playoff game on NBCU's Peacock on Sund ...
- Missing Your Favorite Live Season-Ending Show? Many Did
TV Watch, Wayne Friedman - Monday, January 15, 2024
The thrill of seeing a season-ending episode is fading. In recent year ...
- 'We Ran A Different Playbook': Behind Dos Equis' 'Tailgate Throwdown' Strategy
CPG Insider, Danielle Oster - Friday, January 12, 2024
"This campaign brought the brand directly to consumers. It's one thing ...
- Paramount+ To Drop New Ads For NFL's Wild Card, Super Bowl
MAD, Fern Siegel - Thursday, January 11, 2024
The creative work is by the Droga5 agency, which continues the streamer ...
- Paramount+ To Run Ads During Super Bowl, NFL Wild Card
MediaDailyNews, Karlene Lukovitz - Thursday, January 11, 2024
Two new ads are 14th and 15th in "A Mountain of Entertainmen ...
- Amazon Streaming Ad-Dollar Drive, 'TNF' Moving Yardsticks?
TV Watch, Wayne Friedman - Thursday, January 11, 2024
Amazon wants your money -- so much so they are offering n ...
- Pete Davidson Scores Totino's Pizza Rolls For Game Day
MAD, Fern Siegel - Monday, January 8, 2024
Dentsu Creative produced two new spots touting Totino's superiority over flat pizz ...
- Frito-Lay Unleashes 'Taste Of Super Bowl' Ads Featuring Football Icons
Marketing Daily, Danielle Oster - Monday, January 8, 2024
Frito-Lay's campaign features former Super Bowl champs Rob Gronkowski, Marshawn Lynchand a ...
- ESPN Ad Inventory Nearly Sold Out For College Football Playoff
MAD, Fern Siegel - Tuesday, January 2, 2024
Disney/ESPN is in the 10th year of a 12-year, multibillion-dollar deal f ...
- Amazon Prime Video's 'TNF' Sees Strong Growth Among Young, Female Viewers
Television News Daily, Wayne Friedman - Tuesday, January 2, 2024
For its entire 13-game schedule, total Nielsen-measured "TNF" viewership was up 2 ...
- Higher NFL Ratings? Struggling NFL Wannabes Trying To Get In The Game
TV Watch, Wayne Friedman - Wednesday, January 3, 2024
A new league is starting up -- again: The United Football Leagu ...
- NFL Regular Season At 16 Weeks: Up 10%
Television News Daily, Wayne Friedman - Friday, December 29, 2023
The NFL's average regular 32-season game is up 10% to 17.9 milli ...
- Former Halftime Sponsor Pepsi Turns To Bowling Event During SB Weekend
Marketing Daily, Danielle Oster - Thursday, December 28, 2023
The Super Bowl Bowling Classic pairs fans with NFL players and legend ...
- Paramount+ Kicks Off Campaign To Win Super Bowl Tickets
MAD, Fern Siegel - Wednesday, December 27, 2023
Winners will score a pair of tickets to a VIP experience ...
- Goodyear Brings Back Tire Mascots For Cotton Bowl
Marketing Daily, Tanya Gazdik - Wednesday, December 27, 2023
Goodyear's involvement in college football bowl games dates back to 1955, wh ...
- NBC To Stream First Commercial-Free Fourth Quarter In NFL Game
Television News Daily, Wayne Friedman - Thursday, December 21, 2023
NBC's first ad-free fourth quarter in a Christmas holiday-season football game wi ...
- Cheez-It Partners With Nails Inc. To Offer Snack-Inspired Manicures
Marketing Daily, Danielle Oster - Tuesday, December 19, 2023
The brand is calling on college football fans to show they're "Feeli ...