• by Fern Siegel , Yesterday

Modo Modo is the Peach Bowl's new new design agency.

The Atlanta-based creative and media shop will serve as the Peach Bowl's strategic design partner and support creative for the Chick-fil-A Peach Bowl, Aflac Kickoff Game, Southern Company Peach Bowl Challenge charity golf tournament and The Dodd Trophy Coach of the Year Award presented by PNC Bank.

The agency's remit is to design a new graphic look for its ad campaigns, branded events, eco-signage, social media and fan-focused premiums.

Gary Stokan, Peach Bowl, Inc. CEO, said: "In an industry full of brands, we have been intentional about creating visually dynamic and distinctive graphics and looks that enable us to stand out as a best-in-class, championship-caliber event, and we're confident Modo Modo is the right partner to continue that legacy moving forward."

Peach Bowl, Inc. events have generated $1.53 billion in economic impact and $96.7 million in direct tax revenue since tracking began in 1999, according to the organization.

The Peach Bowl and Aflac Kickoff are huge revenue draws for the city, fueling hotels, restaurants and small businesses.

For the 2025-26 college football season, Peach Bowl, Inc. will host two Aflac Kickoff Games between Syracuse vs. Tennessee and Virginia Tech vs. South Carolina over Labor Day weekend, followed by the College Football Playoff Semifinal at the Chick-fil-A Peach Bowl on Jan. 9, 2026.